Wix.com (NASDAQ:WIX) Price Target Lowered to $115.00 at Benchmark

Wix.com (NASDAQ:WIX) had its price target cut by analysts at Benchmark from $130.00 to $115.00 in a research report issued to clients and investors on Thursday,Benzinga reports. The firm presently has a “buy” rating on the information services provider’s stock. Benchmark’s price target points to a potential upside of 110.69% from the stock’s previous close.

Other equities research analysts also recently issued research reports about the stock. Scotiabank lowered their price objective on shares of Wix.com from $175.00 to $125.00 and set a “sector outperform” rating for the company in a research report on Thursday, March 5th. Morgan Stanley reduced their target price on shares of Wix.com from $181.00 to $160.00 and set an “overweight” rating for the company in a research note on Thursday, January 15th. Zacks Research upgraded Wix.com from a “strong sell” rating to a “hold” rating in a report on Friday, January 30th. Wall Street Zen lowered Wix.com from a “buy” rating to a “hold” rating in a report on Sunday, March 8th. Finally, Citizens Jmp cut Wix.com from a “market outperform” rating to a “market perform” rating in a research report on Tuesday, April 7th. One research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, eight have given a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, Wix.com presently has an average rating of “Moderate Buy” and a consensus price target of $105.55.

Wix.com Trading Down 1.3%

Shares of NASDAQ WIX traded down $0.74 during mid-day trading on Thursday, reaching $54.58. 1,015,383 shares of the company’s stock were exchanged, compared to its average volume of 2,539,797. Wix.com has a twelve month low of $51.60 and a twelve month high of $190.93. The firm has a market capitalization of $3.18 billion, a price-to-earnings ratio of 66.93, a PEG ratio of 2.24 and a beta of 1.01. The business has a fifty day simple moving average of $80.52 and a 200 day simple moving average of $92.18.

Wix.com (NASDAQ:WIX) last posted its earnings results on Wednesday, May 13th. The information services provider reported $0.68 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.21 by ($0.53). The business had revenue of $541.17 million for the quarter, compared to the consensus estimate of $544.04 million. Wix.com had a negative return on equity of 70.04% and a net margin of 2.54%.Wix.com’s revenue for the quarter was up 14.2% compared to the same quarter last year. During the same period in the previous year, the company posted $1.69 earnings per share. Equities research analysts predict that Wix.com will post 1.63 earnings per share for the current fiscal year.

Wix.com declared that its Board of Directors has approved a stock buyback program on Wednesday, January 28th that allows the company to buyback $2.00 billion in shares. This buyback authorization allows the information services provider to reacquire up to 40.5% of its stock through open market purchases. Stock buyback programs are typically a sign that the company’s management believes its stock is undervalued.

Institutional Investors Weigh In On Wix.com

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Farther Finance Advisors LLC lifted its position in Wix.com by 122.2% during the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock worth $25,000 after buying an additional 132 shares in the last quarter. Westside Investment Management Inc. grew its holdings in shares of Wix.com by 100.0% in the 3rd quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock valued at $27,000 after acquiring an additional 77 shares in the last quarter. Flagship Harbor Advisors LLC acquired a new stake in shares of Wix.com in the fourth quarter valued at about $27,000. Geneos Wealth Management Inc. raised its holdings in Wix.com by 632.4% during the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after acquiring an additional 215 shares in the last quarter. Finally, Employees Retirement System of Texas raised its holdings in Wix.com by 129.9% during the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after acquiring an additional 252 shares in the last quarter. 81.52% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix still posted double-digit growth, with Q1 revenue rising 14% year over year and bookings up 15%, while management highlighted momentum in AI-driven products such as Base44 and Harmony, plus roughly $150 million of ARR by May. Wix Reports First Quarter 2026 Results
• Neutral Sentiment: Jefferies said recent weakness could be an attractive entry point ahead of the report, citing improving partner demand trends and traction in AI initiatives. Wix at attractive entry point after recent weakness ahead of Q1 report, says Jefferies
• Neutral Sentiment: Several firms lowered price targets after the earnings release, including Cantor Fitzgerald to $70, Needham to $80, and JPMorgan to $86, showing that analysts still see upside but have become more cautious on near-term execution. Benzinga analyst target update
• Negative Sentiment: Wix missed expectations on both earnings and revenue guidance, reporting EPS of $0.68 versus the $1.21 consensus and revenue of $541.2 million versus expectations, while also showing weaker margins and a GAAP loss, which is the main reason the stock has been falling. Wix.com (WIX) Misses Q1 Earnings and Revenue Estimates
• Negative Sentiment: Wells Fargo downgraded Wix from overweight to equal weight and set a $54 target, while JPMorgan also reduced its target and moved to underweight, signaling concerns about valuation and near-term profitability. Analyst rating and target changes

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.