Wix.com (NASDAQ:WIX) Cut to Equal Weight at Wells Fargo & Company

Wix.com (NASDAQ:WIX) was downgraded by equities research analysts at Wells Fargo & Company from an “overweight” rating to an “equal weight” rating in a research report issued on Thursday. They currently have a $54.00 target price on the information services provider’s stock. Wells Fargo & Company‘s price target would suggest a potential downside of 2.39% from the company’s current price.

Other analysts have also recently issued research reports about the stock. Barclays reissued an “overweight” rating and set a $100.00 price target on shares of Wix.com in a research report on Thursday. Morgan Stanley dropped their price objective on shares of Wix.com from $181.00 to $160.00 and set an “overweight” rating for the company in a report on Thursday, January 15th. Bank of America cut their target price on shares of Wix.com from $136.00 to $109.00 and set a “buy” rating on the stock in a research note on Tuesday, April 21st. Scotiabank decreased their price target on shares of Wix.com from $175.00 to $125.00 and set a “sector outperform” rating for the company in a research report on Thursday, March 5th. Finally, Weiss Ratings downgraded shares of Wix.com from a “hold (c-)” rating to a “sell (d)” rating in a research note on Friday, March 6th. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, eight have issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $106.80.

Wix.com Stock Down 27.1%

WIX opened at $55.32 on Thursday. Wix.com has a 52 week low of $51.60 and a 52 week high of $191.24. The business has a fifty day simple moving average of $80.52 and a 200-day simple moving average of $92.18. The firm has a market cap of $3.23 billion, a P/E ratio of 68.30, a P/E/G ratio of 2.24 and a beta of 1.01.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings data on Wednesday, May 13th. The information services provider reported $0.68 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.21 by ($0.53). Wix.com had a net margin of 2.54% and a negative return on equity of 70.04%. The firm had revenue of $541.17 million during the quarter, compared to analysts’ expectations of $544.04 million. During the same quarter in the prior year, the firm posted $1.69 EPS. Wix.com’s quarterly revenue was up 14.2% compared to the same quarter last year. Sell-side analysts expect that Wix.com will post 1.63 earnings per share for the current year.

Wix.com declared that its Board of Directors has initiated a share repurchase program on Wednesday, January 28th that permits the company to repurchase $2.00 billion in shares. This repurchase authorization permits the information services provider to reacquire up to 40.5% of its stock through open market purchases. Stock repurchase programs are usually a sign that the company’s leadership believes its shares are undervalued.

Institutional Investors Weigh In On Wix.com

A number of large investors have recently modified their holdings of WIX. Hsbc Holdings PLC lifted its position in shares of Wix.com by 11,894.0% during the 1st quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock worth $318,676,000 after purchasing an additional 3,500,047 shares during the last quarter. Ameriprise Financial Inc. increased its holdings in Wix.com by 128.3% in the third quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider’s stock valued at $823,813,000 after buying an additional 2,606,204 shares during the last quarter. Wellington Management Group LLP increased its holdings in Wix.com by 90.4% in the third quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock valued at $602,270,000 after buying an additional 1,609,989 shares during the last quarter. Diamond Hill Capital Management Inc. acquired a new stake in Wix.com in the fourth quarter valued at $150,622,000. Finally, Atreides Management LP purchased a new stake in Wix.com during the 4th quarter worth about $129,598,000. 81.52% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Revenue and bookings still grew at a healthy double-digit pace, and Wix reiterated full-year expectations for mid-teens growth, suggesting the core business remains intact. Wix Reports First Quarter 2026 Results
• Positive Sentiment: Management continues to lean into AI products such as Base44 and Harmony, which could support longer-term product differentiation and growth. Wix.com Earnings Call: Growth, AI Bets And Margin Squeeze
• Neutral Sentiment: Jefferies still viewed the recent weakness as a potentially attractive entry point ahead of earnings, signaling some analysts were constructive before the report. Wix at attractive entry point after recent weakness ahead of Q1 report, says Jefferies
• Negative Sentiment: JPMorgan lowered its price target on Wix to $86 and kept an underweight rating, adding to bearish sentiment around the stock. Wix.com Price Target Lowered to $86.00 at JPMorgan Chase & Co.
• Negative Sentiment: Several reports described the shares as plunging after the earnings miss, with margin pressure and softer-than-expected profit metrics driving the selloff. Wix slumps 30% after Q1 results miss estimates

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.