ServiceNow, Inc. $NOW Shares Bought by Atria Investments Inc

Atria Investments Inc boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 361.1% during the 4th quarter, HoldingsChannel reports. The institutional investor owned 107,383 shares of the information technology services provider’s stock after purchasing an additional 84,093 shares during the quarter. Atria Investments Inc’s holdings in ServiceNow were worth $16,450,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in NOW. Vanguard Group Inc. grew its position in ServiceNow by 404.5% during the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock worth $15,619,771,000 after buying an additional 81,752,460 shares during the period. Jennison Associates LLC grew its position in ServiceNow by 280.1% during the fourth quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock worth $1,291,758,000 after buying an additional 6,213,762 shares during the period. Nordea Investment Management AB grew its position in ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after buying an additional 3,743,087 shares during the period. Pictet Asset Management Holding SA grew its position in ServiceNow by 613.4% during the fourth quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider’s stock worth $588,326,000 after buying an additional 3,301,962 shares during the period. Finally, Swedbank AB grew its position in ServiceNow by 326.9% during the fourth quarter. Swedbank AB now owns 3,415,650 shares of the information technology services provider’s stock worth $523,243,000 after buying an additional 2,615,500 shares during the period. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow Stock Performance

Shares of NOW opened at $87.11 on Thursday. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market capitalization of $89.81 billion, a price-to-earnings ratio of 51.92, a PEG ratio of 1.58 and a beta of 0.82. The company’s 50 day simple moving average is $101.35 and its 200 day simple moving average is $129.98. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting the consensus estimate of $0.97. The business had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company’s quarterly revenue was up 22.1% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $0.81 earnings per share. On average, sell-side analysts predict that ServiceNow, Inc. will post 2.35 EPS for the current year.

Wall Street Analyst Weigh In

NOW has been the topic of several recent analyst reports. UBS Group set a $150.00 target price on shares of ServiceNow in a research report on Thursday, April 23rd. Macquarie Infrastructure reduced their price target on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Deutsche Bank Aktiengesellschaft reduced their price target on shares of ServiceNow from $180.00 to $135.00 and set a “buy” rating on the stock in a report on Thursday, April 16th. Wells Fargo & Company reduced their price target on shares of ServiceNow from $185.00 to $160.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Finally, FBN Securities reduced their price target on shares of ServiceNow from $160.00 to $120.00 in a report on Thursday, April 23rd. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $144.71.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced a partnership with Boomi to support the Workflow Data Network Passport Program, a move that could help deepen enterprise adoption and strengthen its AI/data integration growth narrative. Boomi and ServiceNow Partner to Power Data Activation Across the Enterprise
• Positive Sentiment: Analyst sentiment remains constructive, with reports that Evercore ISI raised its price target on NOW and maintained an Outperform rating, citing improving confidence in ServiceNow’s AI growth story. ServiceNow (NOW) Price Target Raised as AI Growth Story Gains Strength
• Positive Sentiment: ServiceNow continues to show up on lists of favored agentic AI stocks, reinforcing investor interest in the company’s role in enterprise AI workflows. 5 Best Agentic AI Stocks to Buy Right Now
• Neutral Sentiment: ServiceNow drew fresh attention from Zacks users and CNBC “Final Trades” coverage, but these mentions are more about market interest than a direct fundamental catalyst. Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
• Neutral Sentiment: A recent insider sale by Paul Fipps was disclosed, but it was small and made under a pre-arranged 10b5-1 plan, so it is unlikely to be viewed as a major negative signal. SEC insider filing for Paul Fipps
• Negative Sentiment: ServiceNow’s planned $4 billion bond sale could raise balance-sheet or financing concerns for some investors, even though the company remains operationally strong. Software Firm ServiceNow Plans to Raise $4 Billion in Bond Sale
• Negative Sentiment: Governance questions are also in focus ahead of the 2026 annual meeting, where shareholders will vote on a written-consent proposal that the board recommends rejecting. ServiceNow Faces 2026 Vote On Written Consent And Governance Trade Offs

Insider Activity at ServiceNow

In related news, insider Jacqueline P. Canney sold 8,927 shares of the company’s stock in a transaction that occurred on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the transaction, the insider owned 29,531 shares of the company’s stock, valued at approximately $2,645,977.60. This represents a 23.21% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 23,815 shares of company stock valued at $2,358,927. Company insiders own 0.34% of the company’s stock.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.