Head-To-Head Comparison: Asos Pls (OTCMKTS:ASOMY) versus Sportsman’s Warehouse (NASDAQ:SPWH)

Asos Pls (OTCMKTS:ASOMY) and Sportsman’s Warehouse (NASDAQ:SPWH) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, earnings, profitability and analyst recommendations.

Earnings and Valuation

This table compares Asos Pls and Sportsman’s Warehouse”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asos Pls	$3.23 billion	0.11	-$388.99 million	N/A	N/A
Sportsman’s Warehouse	$1.21 billion	0.04	-$50.06 million	($1.30)	-1.02

Sportsman’s Warehouse has lower revenue, but higher earnings than Asos Pls.

Profitability

This table compares Asos Pls and Sportsman’s Warehouse’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Asos Pls	N/A	N/A	N/A
Sportsman’s Warehouse	-4.14%	-10.30%	-2.38%

Institutional & Insider Ownership

83.0% of Sportsman’s Warehouse shares are owned by institutional investors. 3.8% of Sportsman’s Warehouse shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Volatility and Risk

Asos Pls has a beta of 2.21, meaning that its stock price is 121% more volatile than the S&P 500. Comparatively, Sportsman’s Warehouse has a beta of 0.43, meaning that its stock price is 57% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of current recommendations for Asos Pls and Sportsman’s Warehouse, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asos Pls	0	0	0	2	4.00
Sportsman’s Warehouse	1	1	3	0	2.40

Sportsman’s Warehouse has a consensus price target of $2.94, suggesting a potential upside of 120.86%. Given Sportsman’s Warehouse’s higher probable upside, analysts plainly believe Sportsman’s Warehouse is more favorable than Asos Pls.

Summary

Asos Pls beats Sportsman’s Warehouse on 8 of the 13 factors compared between the two stocks.

About Asos Pls

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

About Sportsman’s Warehouse

Sportsman’s Warehouse Holdings, Inc. engages in the retail of sporting and athletic goods. Its products include hunting and shooting, archery, fishing, camping, boating accessories, optics and electronics, knives and tools, and footwear. The company was founded in 1986 and is headquartered in West Jordan, UT.