Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 18,538 Shares of Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 18,538 shares of the business’s stock in a transaction dated Friday, May 8th. The shares were sold at an average price of $11.85, for a total value of $219,675.30. Following the sale, the chief financial officer directly owned 535,161 shares of the company’s stock, valued at $6,341,657.85. This represents a 3.35% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Monday, May 11th, Larry Madden sold 17,297 shares of Viant Technology stock. The stock was sold at an average price of $11.42, for a total value of $197,531.74.
• On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The stock was sold at an average price of $10.16, for a total value of $129,865.12.
• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62.
• On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total transaction of $144,917.53.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total value of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The shares were sold at an average price of $13.03, for a total value of $21,603.74.

Viant Technology Trading Up 2.0%

Shares of Viant Technology stock opened at $10.80 on Wednesday. The stock has a 50 day moving average of $10.97 and a 200 day moving average of $10.84. Viant Technology Inc. has a 12 month low of $8.11 and a 12 month high of $16.25. The firm has a market cap of $684.18 million, a PE ratio of 30.00 and a beta of 1.00.

Viant Technology (NASDAQ:DSP) last announced its quarterly earnings results on Monday, May 11th. The company reported ($0.03) EPS for the quarter, missing analysts’ consensus estimates of $0.08 by ($0.11). Viant Technology had a net margin of 2.51% and a return on equity of 2.46%. The firm had revenue of $88.54 million for the quarter, compared to the consensus estimate of $50.13 million. As a group, equities research analysts forecast that Viant Technology Inc. will post -0.12 earnings per share for the current fiscal year.

Trending Headlines about Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Viant Technology raised its second-quarter 2026 revenue outlook to $98.0 million-$101.5 million, above the $93.2 million consensus estimate, signaling better-than-expected top-line momentum.
• Positive Sentiment: Analysts turned more optimistic after the earnings report, with DA Davidson lifting its price target to $16.50 and B. Riley Financial raising its target to $18.00, both reiterating buy ratings.
• Neutral Sentiment: The company’s Q1 results were mixed: revenue came in at $88.54 million, well above expectations, but adjusted EPS of $0.07 missed the $0.08 consensus by a narrow margin. Viant Technology Earnings Report
• Neutral Sentiment: Earnings-call coverage highlighted record revenue growth, which may be reinforcing the view that operating trends remain solid despite the modest EPS miss. Viant Technology Q1 2026 Earnings Call Highlights
• Negative Sentiment: CFO Larry Madden disclosed two insider sales under a pre-arranged 10b5-1 plan, which can still weigh on sentiment even though the trades were scheduled in advance.

Institutional Trading of Viant Technology

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Farther Finance Advisors LLC acquired a new stake in Viant Technology during the 3rd quarter worth about $31,000. Russell Investments Group Ltd. increased its stake in shares of Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock valued at $32,000 after purchasing an additional 1,228 shares in the last quarter. CWM LLC increased its stake in shares of Viant Technology by 431.0% in the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock valued at $34,000 after purchasing an additional 2,267 shares in the last quarter. Caitong International Asset Management Co. Ltd increased its stake in shares of Viant Technology by 620.8% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock valued at $35,000 after purchasing an additional 2,483 shares in the last quarter. Finally, State of Alaska Department of Revenue purchased a new position in shares of Viant Technology in the 4th quarter valued at about $64,000. Institutional investors and hedge funds own 11.38% of the company’s stock.

Analyst Ratings Changes

Several equities analysts have recently weighed in on DSP shares. Wall Street Zen raised Viant Technology from a “hold” rating to a “buy” rating in a research report on Saturday, March 14th. B. Riley Financial raised their price target on Viant Technology from $17.00 to $18.00 and gave the stock a “buy” rating in a research note on Tuesday. Freedom Capital upgraded Viant Technology to a “strong-buy” rating in a report on Tuesday, March 10th. DA Davidson lifted their price target on Viant Technology from $16.00 to $16.50 and gave the company a “buy” rating in a report on Tuesday. Finally, Loop Capital set a $14.50 price target on Viant Technology in a report on Tuesday, March 10th. Two research analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has issued a Hold rating to the stock. According to data from MarketBeat, the stock has an average rating of “Buy” and a consensus target price of $18.00.

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.