Planet Fitness, Inc. (NYSE:PLNT) Given Average Recommendation of “Moderate Buy” by Brokerages

Planet Fitness, Inc. (NYSE:PLNT) has been assigned an average recommendation of “Moderate Buy” from the twenty-one research firms that are covering the firm, Marketbeat.com reports. One research analyst has rated the stock with a sell recommendation, nine have given a hold recommendation, ten have issued a buy recommendation and one has given a strong buy recommendation to the company. The average 1 year price target among brokers that have issued ratings on the stock in the last year is $81.3235.

A number of analysts have weighed in on PLNT shares. Guggenheim reduced their target price on Planet Fitness from $126.00 to $95.00 and set a “buy” rating on the stock in a research note on Friday. TD Cowen lowered Planet Fitness from a “buy” rating to a “hold” rating and cut their price target for the company from $90.00 to $50.00 in a research note on Friday. Jefferies Financial Group set a $133.00 price target on Planet Fitness in a research note on Thursday. Zacks Research lowered Planet Fitness from a “hold” rating to a “strong sell” rating in a research note on Monday, March 2nd. Finally, KGI Securities lowered shares of Planet Fitness to a “neutral” rating and set a $50.50 price target for the company. in a report on Friday.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness beat first-quarter expectations, reporting adjusted EPS of $0.74 versus the $0.63 estimate and revenue of $337.24 million versus $298.60 million expected, with revenue up 21.9% year over year. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Positive Sentiment: The company ended the quarter with about 21.5 million members and same-club sales rose 3.5%, showing the business is still growing despite the weak sentiment. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Neutral Sentiment: Several firms still see upside, including Guggenheim, Deutsche Bank, and BofA, but they all cut price targets sharply, signaling analysts are reassessing valuation rather than turning fully bearish. Analyst price target updates
• Negative Sentiment: Planet Fitness lowered its full-year 2026 guidance to EPS of $3.19, below Wall Street expectations, and said it is delaying planned price increases, raising concerns about future profitability. Planet Fitness Slashes 2026 Views After Weak Signups
• Negative Sentiment: Management blamed slower sign-ups and “internal and external headwinds,” which suggests the strong quarter did not translate into confidence about the rest of the year. Planet Fitness stock plunges 30% after company slashes guidance, cancels planned price hikes
• Negative Sentiment: Analyst actions were broadly negative, including downgrades from Morgan Stanley and William Blair, and sharp target cuts from Deutsche Bank, Guggenheim, and BofA Securities, adding pressure on the shares. Analyst downgrade coverage
• Negative Sentiment: There are also new securities-fraud investigations and shareholder-loss solicitations, which can further weigh on investor confidence. Shareholder Alert: Ademi LLP Investigates Claims of Securities Fraud against Planet Fitness, Inc.

Hedge Funds Weigh In On Planet Fitness

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. V Square Quantitative Management LLC acquired a new stake in Planet Fitness in the fourth quarter worth about $27,000. EverSource Wealth Advisors LLC boosted its holdings in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after acquiring an additional 214 shares in the last quarter. Clearstead Advisors LLC boosted its holdings in Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after acquiring an additional 193 shares in the last quarter. Los Angeles Capital Management LLC acquired a new stake in Planet Fitness in the fourth quarter worth about $41,000. Finally, Hantz Financial Services Inc. boosted its holdings in Planet Fitness by 51.9% in the third quarter. Hantz Financial Services Inc. now owns 404 shares of the company’s stock worth $42,000 after acquiring an additional 138 shares in the last quarter. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Planet Fitness Stock Performance

NYSE:PLNT opened at $45.90 on Monday. The stock’s fifty day moving average is $73.19 and its 200 day moving average is $91.18. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.47. The firm has a market capitalization of $3.67 billion, a PE ratio of 16.57, a PEG ratio of 0.83 and a beta of 1.12.

Planet Fitness (NYSE:PLNT) last released its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The company had revenue of $337.24 million for the quarter, compared to analyst estimates of $298.60 million. During the same quarter in the prior year, the firm posted $0.59 EPS. Planet Fitness’s quarterly revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Equities analysts forecast that Planet Fitness will post 3.24 EPS for the current year.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.