National CineMedia (NASDAQ:NCMI – Get Free Report) and Banzai International (NASDAQ:BNZI – Get Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings and analyst recommendations.
Profitability
This table compares National CineMedia and Banzai International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| National CineMedia | -4.32% | -2.29% | -1.74% |
| Banzai International | -184.96% | -429.90% | -63.36% |
Analyst Recommendations
This is a breakdown of recent ratings for National CineMedia and Banzai International, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| National CineMedia | 0 | 3 | 3 | 0 | 2.50 |
| Banzai International | 1 | 0 | 2 | 0 | 2.33 |
Earnings & Valuation
This table compares National CineMedia and Banzai International”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| National CineMedia | $243.20 million | 1.41 | -$10.60 million | ($0.10) | -36.70 |
| Banzai International | $12.16 million | 0.44 | -$22.49 million | ($6.55) | -0.93 |
National CineMedia has higher revenue and earnings than Banzai International. National CineMedia is trading at a lower price-to-earnings ratio than Banzai International, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
69.5% of National CineMedia shares are owned by institutional investors. Comparatively, 96.8% of Banzai International shares are owned by institutional investors. 1.7% of National CineMedia shares are owned by insiders. Comparatively, 2.8% of Banzai International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Volatility and Risk
National CineMedia has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500. Comparatively, Banzai International has a beta of -0.95, meaning that its stock price is 195% less volatile than the S&P 500.
Summary
National CineMedia beats Banzai International on 10 of the 14 factors compared between the two stocks.
About National CineMedia
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
About Banzai International
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. Its products include Demio, a browser-based webinar platform with data and marketing features designed to help businesses engage with their audience through live events and on-demand, interactive video content; Boost, a software-as-a-service (SaaS) solution for social sharing by event registrants; and Reach, a SaaS and managed service to increase registration and attendance of marketing events. The company serves healthcare, financial services, e-commerce, technology, media, and other industries. Banzai International, Inc. was founded in 2015 and is based in Bainbridge Island, Washington.
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