Fulcrum Asset Management LLP Raises Stock Holdings in ServiceNow, Inc. $NOW

Fulcrum Asset Management LLP boosted its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 1,034.3% during the fourth quarter, HoldingsChannel.com reports. The firm owned 11,683 shares of the information technology services provider’s stock after purchasing an additional 10,653 shares during the period. Fulcrum Asset Management LLP’s holdings in ServiceNow were worth $1,790,000 at the end of the most recent reporting period.

A number of other hedge funds also recently bought and sold shares of NOW. Vanguard Group Inc. boosted its position in ServiceNow by 404.5% during the fourth quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock worth $15,619,771,000 after purchasing an additional 81,752,460 shares in the last quarter. Jennison Associates LLC boosted its position in ServiceNow by 280.1% during the fourth quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock worth $1,291,758,000 after purchasing an additional 6,213,762 shares in the last quarter. Nordea Investment Management AB boosted its position in ServiceNow by 388.7% during the fourth quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock worth $720,325,000 after purchasing an additional 3,743,087 shares in the last quarter. Pictet Asset Management Holding SA boosted its position in ServiceNow by 613.4% during the fourth quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider’s stock worth $588,326,000 after purchasing an additional 3,301,962 shares in the last quarter. Finally, Swedbank AB lifted its position in shares of ServiceNow by 326.9% in the fourth quarter. Swedbank AB now owns 3,415,650 shares of the information technology services provider’s stock valued at $523,243,000 after acquiring an additional 2,615,500 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Insiders Place Their Bets

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Paul Fipps sold 3,696 shares of the firm’s stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider directly owned 8,061 shares of the company’s stock, valued at approximately $820,367.97. This trade represents a 31.44% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 25,164 shares of company stock worth $2,497,021 in the last three months. 0.34% of the stock is owned by insiders.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Management unveiled an ambitious long‑range goal — targeting $30 billion in subscription revenue by 2030 and projecting ~20% annual growth with Now Assist expected to drive ~30% of ACV. This frames AI as a large new revenue engine. ServiceNow Targets $30 Billion As AI Revenue Story Accelerates
• Positive Sentiment: New product and partner announcements from Knowledge 2026 (Project Arc with NVIDIA, ServiceNow Otto, expanded AI Control Tower) accelerate enterprise‑ready, governed AI agents — a clear path from pilot to large‑scale deployments. ServiceNow And NVIDIA Project Arc Puts AI Agents At Center Stage
• Positive Sentiment: Analysts are incrementally more constructive after Analyst Day — Bernstein raised its price target (to $236) and several firms reaffirmed or raised targets/ratings, supporting upside expectations. Bernstein Hikes ServiceNow Price Target to $236
• Positive Sentiment: Institutional/options flow shows bullish interest — unusually large call buying (136,185 calls) points to speculative or hedged positions anticipating further upside near term.
• Positive Sentiment: Commercial traction signals: ServiceNow reported $1B in AWS Marketplace transactions and announced multiple ISV/integration wins that help distribution and adoption of agentic AI offerings. ServiceNow hits $1 billion in AWS Marketplace transactions
• Neutral Sentiment: Large partnerships continue to pile up (Accenture, NICE, Outreach integrations) — positive for scale but execution‑dependent. ServiceNow, Accenture partner to deliver agentic AI
• Neutral Sentiment: ServiceNow is instituting metered pricing for AI agents (alongside SAP/Workday) — this creates a new revenue lever but could trigger customer pushback or contract complexity. ServiceNow, SAP and Workday Make AI Agents Pay to Play
• Negative Sentiment: Valuation and execution risks remain — despite the AI narrative and product news, the stock is still digesting a year‑to‑date reset and must prove margin/leverage gains and sustained adoption to justify lofty long‑term targets. ServiceNow (NOW) Valuation Check After Knowledge 2026

Analysts Set New Price Targets

NOW has been the topic of several research reports. Raymond James Financial decreased their target price on ServiceNow from $160.00 to $130.00 and set an “outperform” rating on the stock in a research report on Thursday, April 23rd. The Goldman Sachs Group decreased their target price on ServiceNow from $188.00 to $163.00 and set a “buy” rating on the stock in a research report on Thursday, April 23rd. BTIG Research restated a “buy” rating and issued a $150.00 target price on shares of ServiceNow in a research report on Monday. Royal Bank Of Canada restated an “outperform” rating and issued a $121.00 target price on shares of ServiceNow in a research report on Tuesday. Finally, Sanford C. Bernstein restated an “outperform” rating and issued a $236.00 target price (up from $226.00) on shares of ServiceNow in a research report on Wednesday. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $144.71.

ServiceNow Price Performance

NOW stock opened at $93.65 on Friday. The business has a fifty day moving average of $102.80 and a two-hundred day moving average of $132.71. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13. The stock has a market cap of $96.55 billion, a price-to-earnings ratio of 55.81, a price-to-earnings-growth ratio of 1.58 and a beta of 0.82. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. The company had revenue of $3.77 billion during the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The firm’s quarterly revenue was up 22.1% compared to the same quarter last year. During the same quarter last year, the firm earned $0.81 earnings per share. As a group, research analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.