Wells Fargo & Company Issues Positive Forecast for Harley-Davidson (NYSE:HOG) Stock Price

Harley-Davidson (NYSE:HOG) had its price objective upped by Wells Fargo & Company from $15.00 to $19.00 in a research note released on Wednesday,Benzinga reports. The brokerage currently has an underweight rating on the stock.

Other equities research analysts have also recently issued reports about the stock. Zacks Research upgraded shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a report on Monday, April 27th. BMO Capital Markets reiterated an “outperform” rating and issued a $24.00 price objective on shares of Harley-Davidson in a report on Wednesday, February 11th. Weiss Ratings cut shares of Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a report on Monday, March 2nd. UBS Group decreased their price objective on shares of Harley-Davidson from $27.00 to $19.00 and set a “neutral” rating for the company in a report on Wednesday, March 4th. Finally, Robert W. Baird set a $28.00 price objective on shares of Harley-Davidson in a report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Hold” and a consensus price target of $22.78.

Harley-Davidson Trading Down 4.7%

NYSE HOG opened at $23.93 on Wednesday. Harley-Davidson has a 1-year low of $17.09 and a 1-year high of $31.25. The company has a current ratio of 1.91, a quick ratio of 1.83 and a debt-to-equity ratio of 0.37. The company has a market capitalization of $2.61 billion, a PE ratio of 13.59 and a beta of 1.27. The firm’s fifty day simple moving average is $20.56 and its 200-day simple moving average is $21.82.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $0.34 by ($0.12). The business had revenue of $1.17 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The company’s revenue for the quarter was down 11.7% on a year-over-year basis. During the same quarter in the prior year, the company posted $1.07 earnings per share. As a group, sell-side analysts anticipate that Harley-Davidson will post 0.6 earnings per share for the current fiscal year.

Harley-Davidson Increases Dividend

The company also recently declared a quarterly dividend, which was paid on Tuesday, March 17th. Shareholders of record on Monday, March 2nd were issued a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a yield of 3.1%. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.18. The ex-dividend date was Monday, March 2nd. Harley-Davidson’s dividend payout ratio is currently 28.74%.

Insider Transactions at Harley-Davidson

In other Harley-Davidson news, Director James D. Farley, Jr. sold 6,454 shares of the company’s stock in a transaction dated Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the completion of the sale, the director directly owned 16,205 shares in the company, valued at $303,195.55. This represents a 28.48% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Rafeh Masood purchased 2,775 shares of the firm’s stock in a transaction on Friday, February 27th. The shares were purchased at an average price of $18.00 per share, with a total value of $49,950.00. Following the completion of the acquisition, the director directly owned 7,480 shares of the company’s stock, valued at approximately $134,640. This trade represents a 58.98% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. 0.97% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Harley-Davidson

A number of hedge funds have recently bought and sold shares of HOG. Vanguard Group Inc. raised its position in shares of Harley-Davidson by 7.3% during the third quarter. Vanguard Group Inc. now owns 12,958,561 shares of the company’s stock valued at $361,544,000 after buying an additional 886,998 shares during the last quarter. WINTON GROUP Ltd raised its position in shares of Harley-Davidson by 449.9% during the third quarter. WINTON GROUP Ltd now owns 295,687 shares of the company’s stock valued at $8,250,000 after buying an additional 241,918 shares during the last quarter. Mitsubishi UFJ Trust & Banking Corp raised its position in shares of Harley-Davidson by 615.5% during the third quarter. Mitsubishi UFJ Trust & Banking Corp now owns 61,465 shares of the company’s stock valued at $1,715,000 after buying an additional 52,875 shares during the last quarter. Algert Global LLC acquired a new position in shares of Harley-Davidson during the third quarter valued at about $17,246,000. Finally, SG Americas Securities LLC raised its position in shares of Harley-Davidson by 1,277.0% during the fourth quarter. SG Americas Securities LLC now owns 1,094,119 shares of the company’s stock valued at $22,418,000 after buying an additional 1,014,660 shares during the last quarter. 85.10% of the stock is currently owned by institutional investors.

More Harley-Davidson News

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Top‑line resilience — Q1 revenue beat and retail sales growth (retail sales up ~8%, NA retail +14%), showing consumer demand even as wholesale shipments were down. Harley-Davidson Q1 results press release
• Positive Sentiment: Strategic pivot announced — management unveiled the “Back to the Bricks” plan (focus on lower‑priced models, dealer reset, Sportster return and 440cc Sprint), with targets to restore HDMC EBITDA and $150M+ cost savings, which supports a longer‑term recovery thesis. Back to the Bricks strategic plan
• Neutral Sentiment: Market narrative / sentiment pieces highlight a possible cultural turnaround (optimistic view on brand reset) but these are opinion‑driven and hinge on execution of new models and dealer economics. Seeking Alpha: Cultural Resurgence
• Neutral Sentiment: Earnings call/transcript available — management provided color on inventory drawdown, dealer health and LiveWire losses; useful for investors building a thesis but contains mixed signals on near‑term earnings. Q1 earnings call transcript
• Negative Sentiment: Tariff and margin headwinds — management flagged a ~$45M Q1 tariff hit and expects $75M–$90M of tariffs for the year, materially compressing margins and contributing to the EPS shortfall. Benzinga: $45M tariff hit
• Negative Sentiment: EPS miss and analyst caution — Q1 EPS was $0.22 vs. consensus $0.34 (revenue beat), and several firms are keeping conservative ratings/targets (Wells Fargo moved its PT to $19 but remains underweight; UBS held PT at $19), leaving limited upside in analyst views near term. Zacks: Q1 EPS miss and margin pressure

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.