Roku, Inc. (NASDAQ:ROKU – Get Free Report) was down 1% during trading on Thursday . The stock traded as low as $125.82 and last traded at $126.67. Approximately 2,051,480 shares traded hands during mid-day trading, a decline of 38% from the average daily volume of 3,288,549 shares. The stock had previously closed at $127.98.
More Roku News
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Q1 earnings and metrics beat expectations — Roku showed stronger-than-expected results and platform growth that underpin higher ad and subscription monetization potential, a key reason investors have been bidding the stock up after the print. These 3 Companies Crushed Key Metrics This Earnings Season
- Positive Sentiment: Roku remains the #1 CTV device by share-of-voice in North America and LATAM per Pixalate — market-share leadership supports ad inventory scale and pricing power. Pixalate’s Q1 2026 Global Connected TV Device Market Share Reports
- Positive Sentiment: Content and engagement expansion — Roku added multiple free channels and launched a WNBA fan hub, moves that can boost viewer engagement and ad inventory over time. Roku just added 15 more free live streaming channels WNBA teams up with Roku to launch new fan hub ahead of 30th season
- Neutral Sentiment: Insider selling executed under Rule 10b5‑1 plans — several insiders (including Charles Collier, Gilbert Fuchsberg and the CAO) disclosed multi‑million dollar sales; planned 10b5‑1 trades lessen information concerns but can weigh sentiment if large. Charles Collier Sells 20,538 Shares of Roku (NASDAQ:ROKU) Stock
- Neutral Sentiment: Minor product/UX coverage — tips and how‑tos (e.g., speed-up tips) and channel additions signal improving user experience but are unlikely to move fundamentals immediately. You can instantly speed up your Roku with a single click – here’s how
- Negative Sentiment: Proposed class-action lawsuit alleging software updates “bricked” TCL TVs — legal exposure, potential remediation costs and reputational damage are material near-term risks that can pressure the stock until resolved. Proposed Class Action Suit Claims Faulty Roku, TCL Software Updates ‘Bricked’ TVs
Analyst Ratings Changes
Several equities research analysts recently commented on ROKU shares. Morgan Stanley reissued an “overweight” rating and issued a $150.00 price target on shares of Roku in a research note on Friday, May 1st. Stifel Nicolaus set a $160.00 price target on Roku in a research note on Monday, March 2nd. Citigroup boosted their price target on Roku from $100.00 to $120.00 and gave the company a “neutral” rating in a research note on Monday. Pivotal Research reissued a “buy” rating and issued a $160.00 price target (up from $140.00) on shares of Roku in a research note on Friday, May 1st. Finally, Wedbush boosted their price target on Roku from $140.00 to $155.00 and gave the company an “outperform” rating in a research note on Friday, May 1st. Twenty-one equities research analysts have rated the stock with a Buy rating and five have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $142.17.
Roku Stock Down 1.0%
The stock has a market cap of $18.67 billion, a P/E ratio of 95.24 and a beta of 2.04. The business has a 50-day simple moving average of $101.98 and a 200-day simple moving average of $101.29.
Roku (NASDAQ:ROKU – Get Free Report) last announced its earnings results on Thursday, April 30th. The company reported $0.57 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.34 by $0.23. The firm had revenue of $1.25 billion during the quarter, compared to analysts’ expectations of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.The company’s revenue was up 22.4% on a year-over-year basis. During the same quarter in the prior year, the business earned ($0.19) earnings per share. On average, analysts predict that Roku, Inc. will post 2.41 earnings per share for the current fiscal year.
Insider Activity
In other news, CEO Anthony J. Wood sold 25,000 shares of the company’s stock in a transaction that occurred on Thursday, April 16th. The stock was sold at an average price of $110.19, for a total transaction of $2,754,750.00. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Neil D. Hunt sold 2,000 shares of the company’s stock in a transaction that occurred on Friday, May 1st. The stock was sold at an average price of $122.11, for a total value of $244,220.00. Following the transaction, the director owned 7,782 shares of the company’s stock, valued at approximately $950,260.02. This trade represents a 20.45% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 663,038 shares of company stock valued at $70,956,545. Insiders own 13.45% of the company’s stock.
Institutional Inflows and Outflows
A number of large investors have recently modified their holdings of the business. Dimensional Fund Advisors LP raised its stake in shares of Roku by 3.1% in the first quarter. Dimensional Fund Advisors LP now owns 750,581 shares of the company’s stock valued at $70,980,000 after purchasing an additional 22,657 shares in the last quarter. Parallel Advisors LLC raised its stake in shares of Roku by 27.8% in the first quarter. Parallel Advisors LLC now owns 2,426 shares of the company’s stock valued at $230,000 after purchasing an additional 528 shares in the last quarter. Swiss National Bank increased its holdings in Roku by 0.8% in the 1st quarter. Swiss National Bank now owns 258,800 shares of the company’s stock valued at $24,488,000 after buying an additional 2,000 shares during the period. Ascent Wealth Partners LLC increased its holdings in Roku by 12.2% in the 1st quarter. Ascent Wealth Partners LLC now owns 2,620 shares of the company’s stock valued at $248,000 after buying an additional 285 shares during the period. Finally, California Public Employees Retirement System increased its holdings in Roku by 14.8% in the 1st quarter. California Public Employees Retirement System now owns 260,774 shares of the company’s stock valued at $24,674,000 after buying an additional 33,593 shares during the period. 86.30% of the stock is currently owned by institutional investors and hedge funds.
Roku Company Profile
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
Further Reading
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