59,477 Shares in Amazon.com, Inc. $AMZN Purchased by Wealth Enhancement Trust Services Inc.

Wealth Enhancement Trust Services Inc. purchased a new position in Amazon.com, Inc. (NASDAQ:AMZN) during the fourth quarter, Holdings Channel reports. The fund purchased 59,477 shares of the e-commerce giant’s stock, valued at approximately $13,728,000. Amazon.com makes up about 1.7% of Wealth Enhancement Trust Services Inc.’s holdings, making the stock its 12th largest position.

Other hedge funds and other institutional investors also recently made changes to their positions in the company. Fairway Wealth LLC boosted its holdings in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares during the last quarter. Sellwood Investment Partners LLC purchased a new position in shares of Amazon.com in the 3rd quarter worth about $27,000. Bridge Generations Wealth Management LLC boosted its holdings in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after buying an additional 233 shares during the last quarter. Cooksen Wealth LLC boosted its holdings in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares during the last quarter. Finally, PayPay Securities Corp boosted its position in Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after purchasing an additional 96 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

Insider Activity at Amazon.com

In related news, Director Jonathan Rubinstein sold 3,706 shares of the firm’s stock in a transaction that occurred on Thursday, April 30th. The shares were sold at an average price of $273.02, for a total value of $1,011,812.12. Following the sale, the director directly owned 74,948 shares of the company’s stock, valued at $20,462,302.96. This trade represents a 4.71% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares in the company, valued at $8,461,661.70. This represents a 20.54% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 191,593 shares of company stock valued at $46,289,241. Company insiders own 8.90% of the company’s stock.

Amazon.com Trading Up 0.6%

Shares of Amazon.com stock opened at $275.06 on Thursday. Amazon.com, Inc. has a 12-month low of $185.01 and a 12-month high of $278.56. The company has a market cap of $2.96 trillion, a price-to-earnings ratio of 32.90, a PEG ratio of 1.97 and a beta of 1.46. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The company’s 50-day moving average price is $226.29 and its 200-day moving average price is $228.31.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion for the quarter, compared to the consensus estimate of $177.28 billion. During the same period in the prior year, the firm posted $1.59 earnings per share. The company’s revenue for the quarter was up 16.6% on a year-over-year basis. On average, equities analysts expect that Amazon.com, Inc. will post 8 earnings per share for the current fiscal year.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 beats and AI narrative — Amazon’s April quarter outperformed consensus, AWS growth reaccelerated and management framed AI capex as long‑term ROI, supporting the bull case. Is Amazon a Must-Buy After Q1 Beats?
• Positive Sentiment: Analyst upgrades and higher targets — several firms have lifted targets (examples include BNP Paribas Exane, China Renaissance and Baird), boosting upside expectations. BNP Paribas Raises Target
• Positive Sentiment: New logistics revenue stream — Amazon opened Amazon Supply Chain Services to outside businesses and expanded same‑day fresh grocery deliveries for business customers, signaling a large TAM and higher‑margin revenue potential. Amazon Opens Logistics Network
• Positive Sentiment: Institutional buying — large managers (Fisher Asset Management, Antipodes Partners, others) have increased AMZN stakes recently, supporting demand at current levels. Fisher Asset Boosts Stake
• Neutral Sentiment: Insider selling disclosed — Douglas Herrington sold 27,500 shares (pre‑arranged 10b5‑1 plan); management sales have been disclosed but appear planned, not opportunistic. Herrington Sale
• Neutral Sentiment: Prime Video local content spend — regulator says Prime Video will invest at least €90M in French‑language production in 2026; positive for subscriber value but small relative to AMZN scale. Prime Video Investment
• Negative Sentiment: CapEx and FCF strain — the company’s massive AI/data‑center spending (large 2026 capex guidance) has pushed free cash flow sharply lower, raising execution and timing risk if AWS/AI revenue doesn’t scale fast enough. FCF Collapse / CapEx Risk
• Negative Sentiment: Analyst caution on AI concentration — some commentators warn that earnings could be a “mirage” if a large share of cloud backlog is driven by a few AI partners, amplifying concentration risk. Analyst Warns of Cloud Concentration Risk

Analyst Ratings Changes

A number of brokerages have weighed in on AMZN. TD Cowen reiterated a “buy” rating and set a $350.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Royal Bank Of Canada set a $320.00 target price on shares of Amazon.com and gave the stock an “outperform” rating in a research report on Thursday, April 30th. Pivotal Research reiterated a “buy” rating and set a $320.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. China Renaissance increased their target price on shares of Amazon.com from $300.00 to $326.00 and gave the stock a “buy” rating in a research report on Tuesday. Finally, DZ Bank increased their target price on shares of Amazon.com from $295.00 to $320.00 and gave the stock a “buy” rating in a research report on Monday. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and an average target price of $313.09.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.