Midland Wealth Advisors LLC purchased a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund purchased 9,209 shares of the e-commerce giant’s stock, valued at approximately $2,126,000.
Other hedge funds have also recently modified their holdings of the company. Global Wealth Management LLC grew its position in Amazon.com by 20.2% in the 4th quarter. Global Wealth Management LLC now owns 5,350 shares of the e-commerce giant’s stock valued at $1,235,000 after acquiring an additional 900 shares during the last quarter. Merit Financial Group LLC raised its stake in shares of Amazon.com by 17.5% during the fourth quarter. Merit Financial Group LLC now owns 481,288 shares of the e-commerce giant’s stock valued at $111,091,000 after acquiring an additional 71,744 shares in the last quarter. Martin Capital Advisors LLP increased its holdings in Amazon.com by 1.2% during the 4th quarter. Martin Capital Advisors LLP now owns 10,508 shares of the e-commerce giant’s stock worth $2,425,000 after purchasing an additional 125 shares during the period. Welch Group LLC lifted its holdings in shares of Amazon.com by 3.8% in the 4th quarter. Welch Group LLC now owns 65,396 shares of the e-commerce giant’s stock worth $15,095,000 after buying an additional 2,373 shares during the period. Finally, AE Wealth Management LLC raised its holdings in shares of Amazon.com by 10.0% in the fourth quarter. AE Wealth Management LLC now owns 1,507,901 shares of the e-commerce giant’s stock valued at $348,054,000 after acquiring an additional 136,709 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.
Amazon.com Stock Up 0.5%
AMZN stock opened at $273.54 on Wednesday. The company has a market capitalization of $2.94 trillion, a P/E ratio of 32.72, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46. The firm’s fifty day simple moving average is $224.90 and its 200-day simple moving average is $227.88. Amazon.com, Inc. has a 12 month low of $183.85 and a 12 month high of $278.56. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01.
Insider Activity
In other news, SVP David Zapolsky sold 10,649 shares of the stock in a transaction that occurred on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at $8,461,661.70. This trade represents a 20.54% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, CEO Andrew R. Jassy sold 31,000 shares of the business’s stock in a transaction on Friday, April 17th. The stock was sold at an average price of $255.00, for a total transaction of $7,905,000.00. Following the completion of the sale, the chief executive officer directly owned 2,207,118 shares of the company’s stock, valued at approximately $562,815,090. The trade was a 1.39% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 160,241 shares of company stock valued at $37,667,441. Insiders own 8.90% of the company’s stock.
Analyst Ratings Changes
Several equities research analysts have recently commented on the stock. BMO Capital Markets boosted their price target on shares of Amazon.com from $310.00 to $315.00 and gave the company an “outperform” rating in a report on Thursday, April 23rd. Moffett Nathanson boosted their target price on shares of Amazon.com from $283.00 to $288.00 and gave the stock a “buy” rating in a report on Tuesday, April 7th. Tigress Financial increased their target price on shares of Amazon.com from $305.00 to $315.00 and gave the company a “buy” rating in a research report on Wednesday, March 25th. Needham & Company LLC raised their price objective on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Finally, Truist Financial raised their price target on Amazon.com from $285.00 to $310.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Fifty-six equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $313.09.
Read Our Latest Analysis on AMZN
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon launched Amazon Supply Chain Services (ASCS), opening its freight/fulfillment/parcel network to outside businesses — a potential high-margin new revenue stream that markets liken to the AWS playbook. Read More.
- Positive Sentiment: Q1 results and management messaging reinforced the growth narrative: AWS growth reaccelerated, revenue and EPS beat consensus, and CEO Andy Jassy framed the AI capex as a longer‑term ROI bet — supporting the bull case. Read More.
- Positive Sentiment: Wall Street moved more bullish: several firms raised price targets (examples include BNP Paribas raising its target), which amplifies upside expectations and buyer appetite. Read More.
- Positive Sentiment: Amazon expanded same‑day fresh grocery deliveries to business customers (Amazon Business), extending addressable market and recurring order flows for grocery/fulfillment. Read More.
- Neutral Sentiment: Insider selling by executives/directors has been disclosed (Rule 10b5‑1 plan filings); these appear to be planned dispositions rather than signals of change in strategy. Read More.
- Neutral Sentiment: Amazon is rolling internal AI tooling (Claude Code, Codex) and experimenting with merging AI chat into core search — operational moves that can lift productivity and product UX but whose revenue timing is unclear. Read More.
- Negative Sentiment: CapEx and free‑cash‑flow pressure remain a risk: analysts highlight that heavy AI infrastructure spending has pushed FCF sharply lower in the near term, raising execution/timing risk if AWS/AI revenue doesn’t scale as expected. Read More.
- Negative Sentiment: Macro and inflationary commentary warns large hyperscaler AI spending could add cost pressure (energy, wages, tariffs), which would be a multiplier on margin/valuation risk across the sector. Read More.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading
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