Pinnacle Wealth Management Advisory Group LLC lifted its holdings in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 871.7% during the fourth quarter, according to its most recent disclosure with the SEC. The fund owned 7,268 shares of the information technology services provider’s stock after acquiring an additional 6,520 shares during the period. Pinnacle Wealth Management Advisory Group LLC’s holdings in ServiceNow were worth $1,113,000 at the end of the most recent quarter.
A number of other large investors have also modified their holdings of the business. Cohen Klingenstein LLC increased its position in shares of ServiceNow by 400.0% in the 4th quarter. Cohen Klingenstein LLC now owns 10,000 shares of the information technology services provider’s stock valued at $1,532,000 after purchasing an additional 8,000 shares during the last quarter. Sumitomo Mitsui Trust Group Inc. increased its position in shares of ServiceNow by 385.9% in the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 2,599,397 shares of the information technology services provider’s stock valued at $398,202,000 after purchasing an additional 2,064,440 shares during the last quarter. Torray Investment Partners LLC increased its position in shares of ServiceNow by 390.5% in the 4th quarter. Torray Investment Partners LLC now owns 40,629 shares of the information technology services provider’s stock valued at $6,224,000 after purchasing an additional 32,345 shares during the last quarter. Jennison Associates LLC increased its position in shares of ServiceNow by 280.1% in the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock valued at $1,291,758,000 after purchasing an additional 6,213,762 shares during the last quarter. Finally, Narwhal Capital Management increased its position in shares of ServiceNow by 763.5% in the 4th quarter. Narwhal Capital Management now owns 16,977 shares of the information technology services provider’s stock valued at $2,601,000 after purchasing an additional 15,011 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.
Insider Activity at ServiceNow
In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider directly owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Jacqueline P. Canney sold 8,927 shares of the stock in a transaction on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the completion of the transaction, the insider directly owned 29,531 shares in the company, valued at $2,645,977.60. This trade represents a 23.21% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 25,164 shares of company stock valued at $2,497,021. Corporate insiders own 0.34% of the company’s stock.
ServiceNow Trading Up 0.8%
ServiceNow (NYSE:NOW – Get Free Report) last posted its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts’ consensus estimates of $0.97. The firm had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company’s revenue was up 22.1% on a year-over-year basis. During the same period last year, the firm posted $0.81 EPS. On average, sell-side analysts expect that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.
Wall Street Analysts Forecast Growth
A number of analysts have issued reports on NOW shares. UBS Group set a $150.00 price target on ServiceNow in a report on Thursday, April 23rd. BTIG Research reiterated a “buy” rating and issued a $150.00 price objective on shares of ServiceNow in a report on Monday. Evercore dropped their price objective on ServiceNow from $175.00 to $140.00 and set an “outperform” rating on the stock in a report on Thursday, April 23rd. Raymond James Financial dropped their price objective on ServiceNow from $160.00 to $130.00 and set an “outperform” rating on the stock in a report on Thursday, April 23rd. Finally, Macquarie Infrastructure dropped their price objective on ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $145.87.
Get Our Latest Stock Analysis on NOW
Key Stories Impacting ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow laid out a plan to double subscription revenue to ~$30B by 2030 and said its Now Assist product has passed ~$750M in annual contract value — a clear signal management expects AI-driven subscription growth. ServiceNow lays out path to $30 billion in annual subscription revenue as AI bets accelerate
- Positive Sentiment: Investors are positioning ahead of Analyst Day and cheered a multi‑year DXC agreement that frames DXC as an early adopter for ServiceNow’s agentic AI capabilities — supports expectations for enterprise AI deployments. ServiceNow shares rise as investors focus on Analyst Day and fresh enterprise AI partnership momentum
- Positive Sentiment: BTIG reaffirmed a Buy rating with a $150 target and high‑profile supporters (e.g., positive comments from Jim Cramer) are helping sentiment around management’s ability to “put on a show” at Analyst Day. Jim Cramer on ServiceNow: “I Am Sure That Bill McDermott Will Put on a Good Show”
- Neutral Sentiment: Analyst/press previews say Investor Day will focus on AI product innovation and pricing (BNP) and the company continues embedding AI across the platform (Context Engine) — these are execution items investors want to see validated during presentations. ServiceNow’s investor day likely to focus on AI product innovation, pricing: BNP ServiceNow embeds AI across all products with Context Engine
- Negative Sentiment: Wolfe Research cut its price objective from $175 to $125 (but kept an Outperform rating), reflecting concerns about delayed on‑prem deals and more conservative near‑term guidance — this reduces upside expectations for some investors. Wolfe Research Lowers PT on ServiceNow (NOW) stock
- Negative Sentiment: Residual selling pressure from April — driven by sectorwide “AI displacement” fears and margin compression despite meeting Q1 numbers — still clouds sentiment and explains why some investors remain cautious. Why ServiceNow Stock Fell 16% in April
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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