Zebra Technologies Corporation (NASDAQ:ZBRA) Receives $321.38 Consensus Price Target from Brokerages

Zebra Technologies Corporation (NASDAQ:ZBRA) has been given a consensus rating of “Hold” by the eleven ratings firms that are covering the company, MarketBeat.com reports. Six analysts have rated the stock with a hold recommendation and five have issued a buy recommendation on the company. The average 1-year price target among analysts that have covered the stock in the last year is $321.3750.

A number of research analysts have weighed in on the company. Weiss Ratings reiterated a “hold (c)” rating on shares of Zebra Technologies in a report on Wednesday, January 21st. Truist Financial reduced their target price on Zebra Technologies from $294.00 to $256.00 and set a “hold” rating on the stock in a report on Monday, April 20th. Barclays reduced their target price on Zebra Technologies from $351.00 to $330.00 and set an “overweight” rating on the stock in a report on Friday, February 13th. Robert W. Baird reduced their target price on Zebra Technologies from $350.00 to $300.00 and set an “outperform” rating on the stock in a report on Monday, March 30th. Finally, Citigroup reduced their target price on Zebra Technologies from $315.00 to $274.00 and set a “neutral” rating on the stock in a report on Monday, April 13th.

Insider Activity at Zebra Technologies

In other news, insider Cristen L. Kogl sold 145 shares of the business’s stock in a transaction that occurred on Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the sale, the insider directly owned 23,687 shares of the company’s stock, valued at $5,583,262.77. The trade was a 0.61% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. 0.91% of the stock is currently owned by corporate insiders.

Institutional Trading of Zebra Technologies

A number of hedge funds have recently made changes to their positions in ZBRA. Nordea Investment Management AB boosted its position in shares of Zebra Technologies by 1,826.5% in the 3rd quarter. Nordea Investment Management AB now owns 997,495 shares of the industrial products company’s stock worth $292,705,000 after purchasing an additional 945,718 shares in the last quarter. Alliancebernstein L.P. boosted its position in shares of Zebra Technologies by 1,310.3% in the 2nd quarter. Alliancebernstein L.P. now owns 779,680 shares of the industrial products company’s stock worth $240,422,000 after purchasing an additional 724,396 shares in the last quarter. Norges Bank bought a new stake in shares of Zebra Technologies in the 4th quarter worth approximately $134,505,000. Focus Partners Wealth boosted its position in shares of Zebra Technologies by 2,635.4% in the 4th quarter. Focus Partners Wealth now owns 543,473 shares of the industrial products company’s stock worth $132,575,000 after purchasing an additional 523,605 shares in the last quarter. Finally, Invesco Ltd. boosted its position in shares of Zebra Technologies by 30.1% in the 4th quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock worth $437,444,000 after purchasing an additional 416,568 shares in the last quarter. 91.03% of the stock is owned by institutional investors.

Zebra Technologies Price Performance

Shares of NASDAQ:ZBRA opened at $227.08 on Wednesday. Zebra Technologies has a 1 year low of $199.05 and a 1 year high of $352.66. The company has a market cap of $11.17 billion, a PE ratio of 27.79 and a beta of 1.62. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The stock’s 50-day moving average is $219.19 and its 200 day moving average is $243.98.

Zebra Technologies (NASDAQ:ZBRA) last announced its quarterly earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. The business had revenue of $1.48 billion for the quarter, compared to analysts’ expectations of $1.47 billion. During the same quarter in the prior year, the firm earned $4.00 EPS. The firm’s revenue for the quarter was up 10.6% on a year-over-year basis. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. Sell-side analysts anticipate that Zebra Technologies will post 15 EPS for the current year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.