Wells Fargo & Company Issues Positive Forecast for Roku (NASDAQ:ROKU) Stock Price

Roku (NASDAQ:ROKU) had its price target hoisted by Wells Fargo & Company from $137.00 to $167.00 in a report published on Friday,Benzinga reports. The firm currently has an overweight rating on the stock.

ROKU has been the subject of several other reports. Weiss Ratings upgraded shares of Roku from a “sell (d-)” rating to a “hold (c-)” rating in a report on Tuesday, February 17th. Bank of America upped their price objective on shares of Roku from $115.00 to $140.00 and gave the stock a “buy” rating in a report on Monday, January 12th. Zacks Research lowered shares of Roku from a “strong-buy” rating to a “hold” rating in a report on Tuesday, April 14th. Rosenblatt Securities upped their price objective on shares of Roku from $118.00 to $150.00 and gave the stock a “buy” rating in a report on Friday. Finally, Benchmark upped their price objective on shares of Roku from $130.00 to $160.00 and gave the stock a “buy” rating in a report on Friday. Twenty-two research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $141.33.

Roku Stock Performance

NASDAQ:ROKU traded up $7.02 during midday trading on Friday, reaching $123.58. 8,095,098 shares of the stock traded hands, compared to its average volume of 2,456,279. The company has a fifty day moving average of $100.40 and a 200 day moving average of $100.78. Roku has a 12 month low of $58.55 and a 12 month high of $127.00. The stock has a market capitalization of $18.22 billion, a P/E ratio of 216.81 and a beta of 2.00.

Roku (NASDAQ:ROKU) last posted its quarterly earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, beating analysts’ consensus estimates of $0.34 by $0.23. Roku had a net margin of 4.06% and a return on equity of 7.68%. The company had revenue of $1.25 billion during the quarter, compared to analyst estimates of $1.20 billion. During the same period in the prior year, the business posted ($0.19) EPS. The firm’s revenue was up 22.4% compared to the same quarter last year. On average, analysts predict that Roku will post 2.1 EPS for the current fiscal year.

Insider Transactions at Roku

In other news, CEO Anthony J. Wood sold 25,000 shares of the company’s stock in a transaction dated Thursday, April 16th. The shares were sold at an average price of $110.19, for a total value of $2,754,750.00. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Dan Jedda sold 7,000 shares of the company’s stock in a transaction dated Wednesday, April 15th. The stock was sold at an average price of $107.00, for a total transaction of $749,000.00. Following the completion of the sale, the chief financial officer directly owned 78,115 shares in the company, valued at $8,358,305. This represents a 8.22% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 632,182 shares of company stock worth $67,058,733. 13.98% of the stock is owned by insiders.

Institutional Trading of Roku

Hedge funds and other institutional investors have recently modified their holdings of the business. Raleigh Capital Management Inc. raised its holdings in Roku by 6.5% in the 1st quarter. Raleigh Capital Management Inc. now owns 1,522 shares of the company’s stock worth $144,000 after acquiring an additional 93 shares during the last quarter. Apollon Wealth Management LLC raised its holdings in Roku by 1.5% in the 4th quarter. Apollon Wealth Management LLC now owns 6,450 shares of the company’s stock worth $700,000 after acquiring an additional 96 shares during the last quarter. Cornerstone Wealth Management LLC raised its holdings in Roku by 3.8% in the 3rd quarter. Cornerstone Wealth Management LLC now owns 2,728 shares of the company’s stock worth $273,000 after acquiring an additional 100 shares during the last quarter. Thoroughbred Financial Services LLC raised its holdings in Roku by 1.0% in the 3rd quarter. Thoroughbred Financial Services LLC now owns 9,945 shares of the company’s stock worth $995,000 after acquiring an additional 100 shares during the last quarter. Finally, Quantum Portfolio Management LLC raised its holdings in Roku by 2.6% in the 1st quarter. Quantum Portfolio Management LLC now owns 4,135 shares of the company’s stock worth $391,000 after acquiring an additional 105 shares during the last quarter. 86.30% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported better‑than‑expected Q1 results: adjusted EPS $0.57 vs. ~$0.33–$0.34 consensus and revenue of ~$1.25B (up ~22% YoY), signaling a return to profitability. Article Title
• Positive Sentiment: Advertising and subscription monetization accelerated — ad revenue jumped ~27% YoY (roughly $612–616M) and subscriptions grew strongly, boosting platform profitability and gross margin contribution. Article Title
• Positive Sentiment: Roku raised its annual platform revenue forecast (management showed confidence in continued ad spend), which analysts viewed as a meaningful guidance tightening. Article Title
• Positive Sentiment: Wall Street quickly reacted with upgrades and price‑target increases (multiple firms raised targets into the $140–$170 range), amplifying buying interest. Example coverage of the analyst lift is here. Article Title
• Neutral Sentiment: Roku provided updated FY/Q2 revenue guidance (platform revenue outlook raised), but management’s EPS guidance language was uneven in releases — investors are focused on platform revenue growth more than near‑term EPS clarity. Article Title
• Negative Sentiment: Hardware/devices remain a drag on margins and growth (devices are lower‑margin and not yet turning the corner), a headwind investors will watch as platform monetization scales. Article Title
• Negative Sentiment: Valuation risk: ROKU still trades at a high P/E relative to mature media peers, so the stock is sensitive to execution slips or a slowdown in advertising growth. (Background valuation context drives some caution among investors.)

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.