Roku (NASDAQ:ROKU) Given New $150.00 Price Target at KeyCorp

Roku (NASDAQ:ROKU) had its target price hoisted by equities researchers at KeyCorp from $140.00 to $150.00 in a research report issued on Friday,Benzinga reports. The brokerage currently has an “overweight” rating on the stock. KeyCorp’s target price suggests a potential upside of 28.99% from the company’s previous close.

Other research analysts have also issued research reports about the stock. Robert W. Baird raised their price target on shares of Roku from $120.00 to $130.00 and gave the stock an “outperform” rating in a report on Friday, April 17th. Piper Sandler reiterated an “overweight” rating and set a $148.00 price objective on shares of Roku in a research report on Friday. Oppenheimer lifted their target price on shares of Roku from $105.00 to $120.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Citigroup restated an “outperform” rating on shares of Roku in a report on Friday. Finally, Moffett Nathanson reaffirmed a “neutral” rating and set a $100.00 price target on shares of Roku in a research report on Friday, February 13th. Twenty-one investment analysts have rated the stock with a Buy rating and five have given a Hold rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $136.33.

Roku Trading Down 0.2%

Shares of ROKU opened at $116.29 on Friday. The stock’s 50-day moving average price is $100.40 and its two-hundred day moving average price is $100.78. Roku has a 12 month low of $58.55 and a 12 month high of $128.40. The company has a market capitalization of $17.14 billion, a PE ratio of 207.98 and a beta of 2.00.

Roku (NASDAQ:ROKU) last issued its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.34 by $0.23. The company had revenue of $1.25 billion during the quarter, compared to the consensus estimate of $1.20 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The firm’s revenue was up 22.4% compared to the same quarter last year. During the same period last year, the company earned ($0.19) earnings per share. Equities research analysts predict that Roku will post 2.1 EPS for the current fiscal year.

Insider Activity at Roku

In other Roku news, insider Charles Collier sold 205,821 shares of the firm’s stock in a transaction on Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00. Following the completion of the sale, the insider directly owned 11,131 shares in the company, valued at approximately $1,168,755. This trade represents a 94.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Dan Jedda sold 15,000 shares of Roku stock in a transaction on Monday, March 16th. The shares were sold at an average price of $94.23, for a total transaction of $1,413,450.00. Following the completion of the sale, the chief financial officer directly owned 85,115 shares of the company’s stock, valued at approximately $8,020,386.45. This trade represents a 14.98% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 632,182 shares of company stock valued at $67,058,733 in the last ninety days. Insiders own 13.98% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Blue Trust Inc. increased its holdings in shares of Roku by 680.0% during the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after acquiring an additional 204 shares in the last quarter. Aventura Private Wealth LLC bought a new position in shares of Roku in the 4th quarter worth $26,000. Bayban lifted its holdings in shares of Roku by 1,300.0% in the 1st quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after purchasing an additional 260 shares in the last quarter. Westfuller Advisors LLC acquired a new stake in Roku in the 3rd quarter valued at $30,000. Finally, WPG Advisers LLC bought a new stake in Roku during the 4th quarter valued at $31,000. Institutional investors own 86.30% of the company’s stock.

More Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku beat Q1 estimates — $0.57 EPS vs. $0.34 expected and $1.25B revenue (up ~22% year‑over‑year); management raised its platform revenue outlook, driving the initial rally. Roku Stock Surges After Earnings. Why It’s a Streaming Wars Winner.
• Positive Sentiment: Roku raised its annual platform revenue forecast (management cited sustained advertiser demand), which analysts say supports stronger monetization and drove an extended‑hours jump. Roku raises annual platform revenue forecast, shares climb
• Positive Sentiment: Multiple firms raised price targets and ratings this morning (Susquehanna to $160, Rosenblatt to $150, Needham to $140), signaling increased analyst conviction and adding upside to the stock’s outlook. Benzinga The Fly
• Positive Sentiment: Advertising strength: ad revenue grew ~27% with ad revenue disclosed separately (~$612.7M), and Roku is showing improved cash‑flow dynamics as the platform scales; plus its low‑price Howdy service passed ~1M subs — both support recurring revenue expansion. Roku Posts Strong Q1 Results Powered By Advertising And Subscriptions Gains Roku’s $3 streaming service, Howdy, reaches 1M subs
• Neutral Sentiment: Content and distribution partnerships (e.g., CW next‑day streaming, WWE NXT on The Roku Channel) add engagement potential but are longer‑term audience drivers rather than immediate revenue levers. The CW Network Sets Partnership With the Roku Channel
• Neutral Sentiment: Retail promotions and device restocks (e.g., security camera deals, discounted sticks) can boost unit sales and ecosystem engagement but have modest margin impact vs. platform revenue growth. Roku just restocked its security camera 2-pack for only $30 at Amazon
• Negative Sentiment: Valuation and macro risk: ROKU trades at a high forward multiple (P/E ~204) and a beta ~2.0, so upside could be vulnerable to any slowdown in ad spending or weaker-than-expected execution. (See company filings and analyst notes for detail.)

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.