W.G. Shaheen & Associates DBA Whitney & Co boosted its stake in Procter & Gamble Company (The) (NYSE:PG – Free Report) by 187.5% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 23,170 shares of the company’s stock after purchasing an additional 15,111 shares during the period. W.G. Shaheen & Associates DBA Whitney & Co’s holdings in Procter & Gamble were worth $3,320,000 at the end of the most recent quarter.
A number of other large investors have also added to or reduced their stakes in the stock. Vanguard Group Inc. grew its position in shares of Procter & Gamble by 1.2% during the 4th quarter. Vanguard Group Inc. now owns 237,459,756 shares of the company’s stock valued at $34,030,358,000 after acquiring an additional 2,829,151 shares during the period. Assenagon Asset Management S.A. grew its position in shares of Procter & Gamble by 100.8% during the 4th quarter. Assenagon Asset Management S.A. now owns 5,460,939 shares of the company’s stock valued at $782,607,000 after acquiring an additional 2,741,924 shares during the period. Amundi grew its position in shares of Procter & Gamble by 26.3% during the 3rd quarter. Amundi now owns 10,682,455 shares of the company’s stock valued at $1,606,748,000 after acquiring an additional 2,222,560 shares during the period. Franklin Resources Inc. grew its position in shares of Procter & Gamble by 8.3% during the 3rd quarter. Franklin Resources Inc. now owns 22,850,345 shares of the company’s stock valued at $3,510,955,000 after acquiring an additional 1,752,481 shares during the period. Finally, Danske Bank A S bought a new stake in shares of Procter & Gamble during the 3rd quarter valued at $252,853,000. Institutional investors own 65.77% of the company’s stock.
Procter & Gamble Stock Down 1.9%
PG opened at $146.36 on Thursday. The firm has a 50-day simple moving average of $149.67 and a two-hundred day simple moving average of $148.62. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $170.99. The company has a market capitalization of $340.80 billion, a PE ratio of 21.40, a price-to-earnings-growth ratio of 6.11 and a beta of 0.41. The company has a quick ratio of 0.53, a current ratio of 0.73 and a debt-to-equity ratio of 0.44.
Procter & Gamble Increases Dividend
The firm also recently declared a quarterly dividend, which will be paid on Friday, May 15th. Investors of record on Friday, April 24th will be issued a $1.0885 dividend. This represents a $4.35 dividend on an annualized basis and a dividend yield of 3.0%. The ex-dividend date of this dividend is Friday, April 24th. This is a positive change from Procter & Gamble’s previous quarterly dividend of $1.06. Procter & Gamble’s payout ratio is 63.60%.
Insider Transactions at Procter & Gamble
In related news, CEO Gary A. Coombe sold 36,093 shares of the stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $162.33, for a total value of $5,858,976.69. Following the completion of the transaction, the chief executive officer owned 34,994 shares of the company’s stock, valued at approximately $5,680,576.02. This trade represents a 50.77% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Ma. Fatima Francisco sold 8,000 shares of the stock in a transaction dated Wednesday, February 4th. The shares were sold at an average price of $158.00, for a total transaction of $1,264,000.00. Following the completion of the transaction, the chief executive officer directly owned 6,571 shares of the company’s stock, valued at approximately $1,038,218. The trade was a 54.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 252,715 shares of company stock worth $40,966,904 in the last quarter. Company insiders own 0.20% of the company’s stock.
Analyst Ratings Changes
A number of brokerages have recently issued reports on PG. Rothschild & Co Redburn cut their price objective on shares of Procter & Gamble from $157.00 to $155.00 and set a “neutral” rating for the company in a research report on Monday. BNP Paribas Exane cut their price objective on shares of Procter & Gamble from $172.00 to $165.00 and set an “outperform” rating for the company in a research report on Thursday, April 23rd. Morgan Stanley dropped their target price on shares of Procter & Gamble from $175.00 to $166.00 and set an “overweight” rating for the company in a report on Wednesday, April 22nd. Erste Group Bank downgraded shares of Procter & Gamble from a “buy” rating to a “hold” rating in a report on Tuesday, March 24th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of Procter & Gamble in a report on Friday, March 27th. Eleven analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $161.06.
Get Our Latest Research Report on PG
More Procter & Gamble News
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: UBS reaffirmed a Buy stance and recently raised its price target to $172, supporting the stock’s longer‑term case despite near‑term noise. UBS Reaffirms Their Buy Rating on Procter & Gamble (PG)
- Positive Sentiment: New product/marketing push: Gillette Venus launched the Smoothguard campaign targeting younger, socially conscious consumers — an example of P&G pushing into targeted grooming categories to drive growth. Venus Smoothguard Highlights P&G Push Into Targeted Grooming And Growth
- Positive Sentiment: Management’s portfolio/innovation strategy is being highlighted as strengthening core brands and improving supply‑chain execution — supportive for long‑term margins and competitive position. Procter & Gamble’s Portfolio Strategy: Strengthening Core Brands?
- Positive Sentiment: Dividend reliability remains a tailwind for income investors; several pieces note P&G’s long history of dividend increases, reinforcing investor demand from yield‑focused holders. This 2.9%-Yielding Dividend Stock Has Paid Investors for More Than a Century — and It’s on Sale
- Neutral Sentiment: Analysts’ views are mixed across outlets — some reiterate buy ratings and higher targets while others flag margin/cost risks; that creates two‑sided trading dynamics. Analysts’ Opinions Are Mixed on These Consumer Goods Stocks: Treasury Wine Estates Limited (OtherTSRYF) and Procter & Gamble (PG)
- Neutral Sentiment: Investor pieces and screeners are revisiting P&G after its Q3 results; some outlets frame it as a buy for income/consistency rather than high growth, keeping interest but not triggering a clear re‑rating. Is Procter & Gamble Stock a Buy After Its Q3 2026 Earnings Report?
- Negative Sentiment: Index rebalancing headwind: P&G is said to be under pressure from the Russell 1000 shift — forced selling from index changes can weigh on price near reconstitution dates. Procter & Gamble Under Pressure In Russell 1000 Shift
- Negative Sentiment: Analyst model cuts: Erste Group trimmed FY2026/FY2027 EPS forecasts and left a Hold rating, reflecting concerns about near‑term margin/cost pressures — a direct negative for forward earnings expectations. Erste Group Cuts FY2026/FY2027 Estimates for Procter & Gamble (PG)
- Negative Sentiment: Sector skepticism: commentary that large FMCG names have “lost their shine” feeds a broader valuation reassessment in staples, which can amplify downward moves on mixed news. FMCG giants Nestle, P&G, Colgate have lost their shine: what next?
About Procter & Gamble
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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