Contrasting RLX Technology (NYSE:RLX) and Old COPPER (OTCMKTS:CPPRQ)

RLX Technology (NYSE:RLX) and Old COPPER (OTCMKTS:CPPRQ) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.

Analyst Ratings

This is a breakdown of current recommendations and price targets for RLX Technology and Old COPPER, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
RLX Technology	0	2	0	0	2.00
Old COPPER	0	0	0	0	0.00

RLX Technology presently has a consensus target price of $2.50, indicating a potential upside of 10.86%. Given RLX Technology’s stronger consensus rating and higher possible upside, equities research analysts plainly believe RLX Technology is more favorable than Old COPPER.

Profitability

This table compares RLX Technology and Old COPPER’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
RLX Technology	23.27%	5.74%	5.28%
Old COPPER	N/A	N/A	N/A

Valuation and Earnings

This table compares RLX Technology and Old COPPER”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
RLX Technology	$566.11 million	6.26	$131.83 million	$0.09	25.06
Old COPPER	N/A	N/A	N/A	N/A	N/A

RLX Technology has higher revenue and earnings than Old COPPER.

Insider & Institutional Ownership

22.7% of RLX Technology shares are held by institutional investors. 53.4% of RLX Technology shares are held by company insiders. Comparatively, 3.0% of Old COPPER shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

RLX Technology beats Old COPPER on 8 of the 8 factors compared between the two stocks.

About RLX Technology

RLX Technology Inc., together with its subsidiaries, engages in the manufacture and sale of e-vapor products in the People's Republic of China and internationally. It serves partner distributors and retail outlets. The company was founded in 2018 and is headquartered in Beijing, China.

About Old COPPER

Old COPPER Co., Inc. is a holding company, which through its subsidiary, J. C. Penney Corporation, Inc., engages in the selling merchandise and services to consumers through its department stores and website. It offers appliances, handbags, shoes, jewelry, shoes and clothes. Old COPPER Co., Inc. is headquartered in Plano, TX.