Steven Yi Sells 28,543 Shares of MediaAlpha (NYSE:MAX) Stock

Posted by Anthony Miller on Apr 24th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 28,543 shares of the business’s stock in a transaction on Monday, April 20th. The shares were sold at an average price of $10.06, for a total transaction of $287,142.58. Following the sale, the insider directly owned 2,978,704 shares of the company’s stock, valued at $29,965,762.24. This represents a 0.95% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The stock was sold at an average price of $10.08, for a total transaction of $161,753.76.
On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total transaction of $38,720.00.
On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total transaction of $36,280.00.
On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.78, for a total transaction of $39,120.00.
On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.34, for a total transaction of $37,360.00.
On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.15, for a total transaction of $36,600.00.
On Monday, March 30th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.23, for a total transaction of $36,920.00.
On Wednesday, March 25th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.42, for a total transaction of $37,680.00.
On Monday, March 23rd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.67, for a total transaction of $38,680.00.

MediaAlpha Price Performance

NYSE:MAX opened at $9.49 on Friday. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $13.92. The company has a 50-day moving average of $9.36 and a 200 day moving average of $10.89. The firm has a market cap of $612.11 million, a PE ratio of 24.33 and a beta of 1.39.

MediaAlpha (NYSE:MAX – Get Free Report) last released its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, topping analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The company had revenue of $291.16 million during the quarter, compared to analyst estimates of $296.42 million. During the same period in the prior year, the firm earned $0.08 earnings per share. The firm’s revenue for the quarter was down 3.2% compared to the same quarter last year. Sell-side analysts anticipate that MediaAlpha, Inc. will post 1.13 EPS for the current fiscal year.

Hedge Funds Weigh In On MediaAlpha

Hedge funds have recently modified their holdings of the stock. Hsbc Holdings PLC lifted its position in MediaAlpha by 2.3% during the 2nd quarter. Hsbc Holdings PLC now owns 51,550 shares of the company’s stock worth $561,000 after acquiring an additional 1,144 shares during the period. Tower Research Capital LLC TRC lifted its position in MediaAlpha by 28.0% during the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares during the period. Quarry LP lifted its position in MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after acquiring an additional 1,234 shares during the period. The Manufacturers Life Insurance Company lifted its position in MediaAlpha by 13.4% during the 2nd quarter. The Manufacturers Life Insurance Company now owns 12,757 shares of the company’s stock worth $140,000 after acquiring an additional 1,510 shares during the period. Finally, Caitong International Asset Management Co. Ltd lifted its position in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after acquiring an additional 2,124 shares during the period. Institutional investors and hedge funds own 64.39% of the company’s stock.

Trending Headlines about MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: Zacks says MediaAlpha has an “impressive earnings surprise history” and the right setup to potentially beat consensus again, which could be a catalyst if upcoming results confirm the pattern. Zacks: Will MediaAlpha (MAX) Beat Estimates Again?
Neutral Sentiment: Several insider sales were executed under pre-arranged Rule 10b5-1 plans and were disclosed as tax-withholding related on vested awards — this reduces (but does not eliminate) the signal that insiders lack confidence. Investors should note the planned nature of many trades when interpreting the activity. Form 4 (example)
Negative Sentiment: Director Eugene Nonko sold a large block (total ~111,819 shares across Apr 20–21, 2026; proceeds ≈ $1.12M at average ~$10.04–$10.09). Even if planned, the magnitude of director selling can pressure the stock and draw short-term selling interest. Nonko Form 4
Negative Sentiment: Insider Steven Yi sold roughly 48,590 shares across Apr 20–22, 2026 (proceeds ≈ $488k; average prices near $10.06–$10.08). The clustered insider liquidations increase near-term supply and market attention. InsiderTrades: Yi sells

Wall Street Analyst Weigh In

MAX has been the subject of a number of research reports. Wall Street Zen raised shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, April 11th. JPMorgan Chase & Co. reduced their target price on shares of MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a report on Tuesday, February 24th. Zacks Research downgraded shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, March 25th. Royal Bank Of Canada reduced their target price on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. Finally, The Goldman Sachs Group reduced their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a report on Tuesday, February 24th. Four analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $12.70.

Check Out Our Latest Stock Analysis on MAX

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.