Palumbo Wealth Management LLC lifted its holdings in ServiceNow, Inc. (NYSE:NOW – Free Report) by 1,030.6% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 9,712 shares of the information technology services provider’s stock after purchasing an additional 8,853 shares during the period. Palumbo Wealth Management LLC’s holdings in ServiceNow were worth $1,488,000 as of its most recent filing with the SEC.
A number of other institutional investors have also made changes to their positions in NOW. Brighton Jones LLC increased its stake in shares of ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares during the period. Sivia Capital Partners LLC increased its stake in shares of ServiceNow by 4.2% in the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after purchasing an additional 34 shares during the period. United Bank increased its stake in shares of ServiceNow by 15.5% in the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after purchasing an additional 204 shares during the period. Riggs Asset Managment Co. Inc. increased its stake in shares of ServiceNow by 2.2% in the second quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock worth $1,976,000 after purchasing an additional 42 shares during the period. Finally, Gamco Investors INC. ET AL increased its stake in shares of ServiceNow by 0.4% in the second quarter. Gamco Investors INC. ET AL now owns 4,787 shares of the information technology services provider’s stock worth $4,921,000 after purchasing an additional 21 shares during the period. 87.18% of the stock is currently owned by institutional investors.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: DXC announced a multi-year agreement to use the ServiceNow AI Platform to accelerate enterprise AI adoption and modernization — a material commercial win that supports pipeline and long-term revenue scaling. DXC Partners with ServiceNow
- Positive Sentiment: Naitiv launched as an AI-native ServiceNow consultancy led by former ServiceNow executives; the new partner targets insurance-scale AI transformations, expanding the ServiceNow partner ecosystem and potential implementation demand. Naitiv Launches
- Positive Sentiment: CNBC’s Trade Tracker shows portfolio manager Stephanie Link buying more ServiceNow — a visible buy by an active manager that can signal conviction to other investors. Trade Tracker: Stephanie Link buys
- Neutral Sentiment: Coverage pieces (Yahoo/Seeking Alpha/MSN) debate whether the pullback makes NOW undervalued — these analyses keep the valuation discussion top-of-mind for investors but don’t move fundamentals immediately. Assessing Whether ServiceNow Still Looks Undervalued
- Neutral Sentiment: Commentary notes value managers are still holding names like ServiceNow despite AI-related concerns — a signal that some long-term holders remain, which can limit downside but also slow rebounds. Value investors still holding
- Negative Sentiment: BTIG trimmed its price target to $185 from $200 while keeping a Buy — the cut signals analyst scrutiny of FY26 revenue guidance and reduces the cushion investors price in. BTIG price target cut
- Negative Sentiment: Goldman Sachs lowered its target from $216 to $188 while maintaining a Buy — another large-house reduction that can pressure sentiment and amplify selling from momentum-focused investors. Goldman Sachs adjusts price target
- Negative Sentiment: Stifel and other outlets have become more cautious (while some keep Buy ratings), highlighting near-term execution and AI revenue-mix risk — a tone shift that can reduce conviction among shorter-term holders. Why Stifel Turned More Cautious
- Negative Sentiment: Report that CEO compensation jumped nearly 40% in 2025 (The Information) may create governance/optics concerns for some institutional holders. CEO compensation jump
Insider Activity
ServiceNow Stock Down 2.0%
NOW stock opened at $100.36 on Wednesday. ServiceNow, Inc. has a twelve month low of $98.00 and a twelve month high of $211.48. The company has a market cap of $104.97 billion, a PE ratio of 60.17, a price-to-earnings-growth ratio of 1.71 and a beta of 1.01. The business’s 50-day simple moving average is $109.13 and its 200 day simple moving average is $145.54. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12.
ServiceNow (NYSE:NOW – Get Free Report) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same period last year, the business earned $0.73 earnings per share. The firm’s revenue for the quarter was up 20.7% compared to the same quarter last year. On average, research analysts anticipate that ServiceNow, Inc. will post 8.93 earnings per share for the current year.
Analysts Set New Price Targets
A number of research firms have recently commented on NOW. UBS Group set a $115.00 price objective on ServiceNow in a research note on Thursday, January 29th. Capital One Financial dropped their price objective on ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research note on Friday, January 16th. Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a research note on Thursday, January 22nd. Jefferies Financial Group decreased their target price on ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a research report on Friday, January 23rd. Finally, TD Cowen decreased their target price on ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a research report on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $187.46.
View Our Latest Stock Report on ServiceNow
ServiceNow Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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