The Goldman Sachs Group Lowers ServiceNow (NYSE:NOW) Price Target to $188.00

ServiceNow (NYSE:NOW) had its price target dropped by research analysts at The Goldman Sachs Group from $216.00 to $188.00 in a report issued on Tuesday,MarketScreener reports. The brokerage presently has a “buy” rating on the information technology services provider’s stock. The Goldman Sachs Group’s price target points to a potential upside of 84.01% from the company’s previous close.

A number of other equities research analysts have also issued reports on NOW. DA Davidson reaffirmed a “buy” rating and issued a $220.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. KeyCorp cut their target price on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research note on Thursday, January 29th. Wall Street Zen cut shares of ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Piper Sandler reiterated an “overweight” rating on shares of ServiceNow in a research note on Thursday, January 29th. Finally, Truist Financial set a $175.00 price target on shares of ServiceNow in a report on Thursday, February 5th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $187.46.

ServiceNow Stock Performance

Shares of NOW stock opened at $102.17 on Tuesday. The firm has a 50 day moving average of $109.76 and a two-hundred day moving average of $146.19. The stock has a market capitalization of $106.87 billion, a PE ratio of 61.68, a P/E/G ratio of 1.71 and a beta of 1.01. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow has a 52 week low of $98.00 and a 52 week high of $211.48.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same period last year, the firm earned $0.73 earnings per share. On average, research analysts predict that ServiceNow will post 8.93 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the sale, the insider directly owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by insiders.

Hedge Funds Weigh In On ServiceNow

Hedge funds have recently modified their holdings of the business. IAG Wealth Partners LLC boosted its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares during the period. Total Investment Management Inc. acquired a new position in ServiceNow in the second quarter valued at $31,000. Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after buying an additional 15 shares during the last quarter. Wealth Watch Advisors INC purchased a new stake in shares of ServiceNow in the third quarter valued at about $29,000. Finally, Albion Financial Group UT boosted its stake in shares of ServiceNow by 78.9% during the third quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock worth $31,000 after buying an additional 15 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Naitiv, a new AI-native consultancy founded by former ServiceNow leaders, launched targeting AI-driven transformations (initial focus: P&C insurance). This expands the ServiceNow partner ecosystem and could boost platform-led services and deal flow. Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Opinion pieces are flagging ServiceNow as a contrarian buy inside the beaten-down software/AI group — narratives (e.g., “generational entry point”) may attract value-seeking investors and support a bounce if sentiment stabilizes. ServiceNow: Fear Is Creating A Generational Entry Point
• Positive Sentiment: MarketBeat’s contrarian “3 sectors to buy” piece lists software names including ServiceNow as attractive amid the AI selloff — reinforces the buy-the-dip narrative for long-term investors. 3 Sectors to Buy While They’re Down and 1 to Walk Away From
• Neutral Sentiment: BTIG trimmed its price target from $200 to $185 but kept a Buy rating — still a sizable implied upside from current levels, but the cut signals slightly more conservative near-term expectations. BTIG price-target note (Benzinga)
• Neutral Sentiment: Analysts and commentators note ServiceNow faces a “crucial test” with upcoming earnings — an uncertain catalyst that could swing sentiment either way depending on guidance and execution. ServiceNow Shares Face Crucial Test with Upcoming Earnings Report
• Negative Sentiment: Stifel has grown more cautious on ServiceNow (while keeping a Buy), highlighting that the stock is one of the weaker agentic-AI names YTD — analyst tone can amplify selling pressure in already-depressed shares. Why Stifel Turned More Cautious on ServiceNow (NOW) Despite Keeping a Buy Rating
• Negative Sentiment: Report that ServiceNow’s CEO saw nearly a 40% compensation increase in 2025 could raise governance concerns for some investors and add downward pressure on sentiment. ServiceNow CEO Saw Compensation Jump Nearly 40% in 2025

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.