Harley-Davidson, Inc. (NYSE:HOG) Receives $21.67 Average Target Price from Brokerages

Shares of Harley-Davidson, Inc. (NYSE:HOG) have been given a consensus rating of “Hold” by the eleven brokerages that are presently covering the firm, MarketBeat Ratings reports. Four investment analysts have rated the stock with a sell rating, four have assigned a hold rating, two have issued a buy rating and one has issued a strong buy rating on the company. The average 12 month price objective among brokerages that have updated their coverage on the stock in the last year is $21.6667.

Several analysts have weighed in on the company. DA Davidson lowered their price objective on Harley-Davidson from $30.00 to $25.00 and set a “buy” rating for the company in a research report on Thursday, February 12th. Robert W. Baird set a $22.00 target price on shares of Harley-Davidson in a research note on Wednesday, February 11th. Zacks Research lowered shares of Harley-Davidson from a “hold” rating to a “strong sell” rating in a report on Thursday, February 12th. Wells Fargo & Company started coverage on shares of Harley-Davidson in a report on Wednesday, March 11th. They issued an “underweight” rating and a $15.00 price target on the stock. Finally, Morgan Stanley reaffirmed an “underweight” rating and set a $12.00 price objective on shares of Harley-Davidson in a research note on Tuesday, February 17th.

Insider Activity at Harley-Davidson

In other Harley-Davidson news, Director Rafeh Masood acquired 2,775 shares of the company’s stock in a transaction on Friday, February 27th. The stock was acquired at an average price of $18.00 per share, for a total transaction of $49,950.00. Following the acquisition, the director owned 7,480 shares in the company, valued at $134,640. This represents a 58.98% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at the SEC website. Also, Director James D. Farley, Jr. sold 6,454 shares of Harley-Davidson stock in a transaction that occurred on Wednesday, February 25th. The stock was sold at an average price of $18.71, for a total value of $120,754.34. Following the completion of the sale, the director owned 16,205 shares in the company, valued at approximately $303,195.55. This represents a 28.48% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Company insiders own 0.93% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently added to or reduced their stakes in HOG. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its stake in shares of Harley-Davidson by 62.1% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 86,436 shares of the company’s stock valued at $2,183,000 after purchasing an additional 33,097 shares in the last quarter. Empowered Funds LLC increased its position in shares of Harley-Davidson by 18.3% during the first quarter. Empowered Funds LLC now owns 17,560 shares of the company’s stock valued at $443,000 after buying an additional 2,712 shares during the period. Geneos Wealth Management Inc. raised its stake in Harley-Davidson by 153.8% in the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after buying an additional 1,278 shares in the last quarter. Intech Investment Management LLC lifted its holdings in Harley-Davidson by 27.4% in the second quarter. Intech Investment Management LLC now owns 25,631 shares of the company’s stock worth $605,000 after buying an additional 5,507 shares during the period. Finally, Jefferies Financial Group Inc. purchased a new stake in Harley-Davidson in the second quarter worth about $589,000. 85.10% of the stock is owned by hedge funds and other institutional investors.

Harley-Davidson Stock Up 4.0%

Shares of NYSE:HOG opened at $20.22 on Friday. The stock has a market capitalization of $2.26 billion, a P/E ratio of 7.75 and a beta of 1.42. The stock’s 50-day moving average price is $19.32 and its 200-day moving average price is $22.70. The company has a current ratio of 2.10, a quick ratio of 1.83 and a debt-to-equity ratio of 0.52. Harley-Davidson has a 12-month low of $17.09 and a 12-month high of $31.25.

Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, February 10th. The company reported ($2.44) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.92) by ($1.52). Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. The company had revenue of $496.16 million during the quarter, compared to the consensus estimate of $482.21 million. During the same period last year, the firm posted ($0.93) EPS. The company’s revenue was down 9.8% on a year-over-year basis. On average, equities analysts anticipate that Harley-Davidson will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Tuesday, March 17th. Shareholders of record on Monday, March 2nd were given a dividend of $0.1875 per share. This represents a $0.75 dividend on an annualized basis and a yield of 3.7%. The ex-dividend date of this dividend was Monday, March 2nd. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.18. Harley-Davidson’s dividend payout ratio is currently 28.74%.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.