Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating reiterated by equities researchers at Barclays in a research report issued to clients and investors on Monday,MarketScreener reports.
A number of other research analysts also recently commented on the stock. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Amazon.com in a research note on Friday, February 6th. Oppenheimer set a $260.00 target price on shares of Amazon.com and gave the company an “outperform” rating in a report on Friday, February 6th. Wells Fargo & Company set a $304.00 price target on shares of Amazon.com and gave the stock an “overweight” rating in a research note on Monday, February 23rd. Needham & Company LLC reiterated a “buy” rating and issued a $265.00 price target on shares of Amazon.com in a report on Tuesday, March 17th. Finally, Stifel Nicolaus set a $300.00 price objective on shares of Amazon.com and gave the company a “buy” rating in a research note on Tuesday, January 27th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $286.84.
View Our Latest Analysis on AMZN
Amazon.com Trading Down 1.6%
Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The business had revenue of $213.39 billion for the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.Amazon.com’s revenue for the quarter was up 13.6% compared to the same quarter last year. During the same quarter last year, the business earned $1.86 EPS. As a group, analysts forecast that Amazon.com will post 6.31 EPS for the current year.
Insider Buying and Selling
In other news, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Douglas J. Herrington sold 1,000 shares of the company’s stock in a transaction on Monday, March 2nd. The shares were sold at an average price of $204.25, for a total transaction of $204,250.00. Following the completion of the transaction, the chief executive officer owned 521,361 shares of the company’s stock, valued at $106,487,984.25. This trade represents a 0.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 71,686 shares of company stock valued at $14,688,739 over the last three months. Company insiders own 10.80% of the company’s stock.
Institutional Investors Weigh In On Amazon.com
Hedge funds and other institutional investors have recently modified their holdings of the stock. Vanguard Group Inc. increased its position in Amazon.com by 2.1% in the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after buying an additional 17,447,045 shares during the period. State Street Corp boosted its holdings in shares of Amazon.com by 1.8% during the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock valued at $89,708,913,000 after acquiring an additional 6,971,680 shares during the period. Geode Capital Management LLC boosted its holdings in shares of Amazon.com by 1.1% during the fourth quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock valued at $51,753,622,000 after acquiring an additional 2,479,324 shares during the period. Norges Bank bought a new position in shares of Amazon.com during the fourth quarter worth about $32,868,735,000. Finally, Auto Owners Insurance Co grew its position in shares of Amazon.com by 27,376.7% during the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.
Amazon.com News Summary
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon MGM/Prime Video scored a major win as Project Hail Mary opened as the studio’s biggest debut, driving higher box‑office receipts and signaling stronger theatrical and streaming monetization potential for Amazon’s content business. This boosts near‑term revenue and long‑term content franchise value. ‘Project Hail Mary’ becomes Amazon’s highest-grossing film debut
- Positive Sentiment: Analysts and investors remain focused on AI-driven upside at AWS: TD Cowen reiterated a Buy with a $300 price target, citing AWS reacceleration and AI margin tailwinds—supportive for multiple expansion and long‑term revenue growth. AWS-Driven Reacceleration and AI-Led Margin Strength Underpin Buy Rating
- Positive Sentiment: AWS continues product momentum on AI governance and agent deployments (partnership with SailPoint) and broader strategy coverage (20th anniversary pieces highlighting AWS’ central role), reinforcing the cloud unit’s long‑term growth narrative and its path to much bigger revenue targets. Amazon (AMZN): 10 Best AI Stocks to Buy for the Next 10 Years
- Positive Sentiment: Amazon Pay is expanding in India and targeting motor‑insurance distribution—an example of fintech initiatives that can grow transaction volume, fees and customer stickiness in a large emerging market. Amazon Pay ready to further disrupt India’s motor insurance market
- Neutral Sentiment: Skyward (Hunt subsidiary) became an authorized reseller for Amazon’s LEO satellite service (Amazon Leo), expanding the ecosystem for satellite connectivity—potentially helpful long‑term for Leo adoption but with unclear near‑term revenue impact. Skyward to Expand Secure Global Satellite Connectivity as an Authorized Reseller of Amazon Leo
- Negative Sentiment: Shares have been pressured by a recent analyst downgrade and headlines noting trading weakness; such downgrades can trigger near‑term selling and amplify volatility. Amazon.com (NASDAQ:AMZN) Trading Down 1.6% After Analyst Downgrade
- Negative Sentiment: Investor concern about Amazon’s large planned AI and automation capital spend (reports and analysis warning the strategy could strain finances if payoffs are delayed) is keeping scrutiny on margins and cash flow, adding downside risk if results don’t meet high expectations. Here’s Why Amazon’s Biggest Bet in 2026 Could Backfire on Shareholders
Amazon.com Company Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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