SoFi Technologies (NASDAQ:SOFI) EVP Kelli Keough Sells 9,742 Shares of Stock

SoFi Technologies, Inc. (NASDAQ:SOFI) EVP Kelli Keough sold 9,742 shares of the firm’s stock in a transaction that occurred on Friday, March 20th. The shares were sold at an average price of $16.94, for a total value of $165,029.48. Following the completion of the transaction, the executive vice president directly owned 343,026 shares in the company, valued at $5,810,860.44. The trade was a 2.76% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink.

Kelli Keough also recently made the following trade(s):

• On Friday, February 20th, Kelli Keough sold 9,755 shares of SoFi Technologies stock. The stock was sold at an average price of $18.87, for a total value of $184,076.85.
• On Tuesday, January 20th, Kelli Keough sold 9,468 shares of SoFi Technologies stock. The shares were sold at an average price of $25.75, for a total value of $243,801.00.
• On Tuesday, December 23rd, Kelli Keough sold 9,468 shares of SoFi Technologies stock. The shares were sold at an average price of $27.14, for a total transaction of $256,961.52.

SoFi Technologies Price Performance

Shares of SoFi Technologies stock opened at $16.90 on Friday. The company has a current ratio of 0.78, a quick ratio of 0.18 and a debt-to-equity ratio of 0.17. The firm has a fifty day simple moving average of $21.06 and a 200-day simple moving average of $25.36. The stock has a market capitalization of $21.55 billion, a price-to-earnings ratio of 44.47 and a beta of 2.20. SoFi Technologies, Inc. has a 1-year low of $8.60 and a 1-year high of $32.73.

SoFi Technologies (NASDAQ:SOFI) last released its earnings results on Friday, January 30th. The company reported $0.13 earnings per share for the quarter, topping analysts’ consensus estimates of $0.12 by $0.01. SoFi Technologies had a net margin of 13.34% and a return on equity of 5.88%. The firm had revenue of $1.01 billion during the quarter, compared to analyst estimates of $984.75 million. During the same quarter in the previous year, the business earned $0.05 EPS. The business’s revenue was up 39.6% on a year-over-year basis. SoFi Technologies has set its Q1 2026 guidance at 0.120- EPS and its FY 2026 guidance at 0.600- EPS. On average, sell-side analysts expect that SoFi Technologies, Inc. will post 0.26 earnings per share for the current year.

Institutional Trading of SoFi Technologies

Hedge funds and other institutional investors have recently made changes to their positions in the business. Lake Street Private Wealth LLC lifted its position in SoFi Technologies by 4.9% during the 4th quarter. Lake Street Private Wealth LLC now owns 8,368 shares of the company’s stock worth $219,000 after buying an additional 390 shares in the last quarter. Xcel Wealth Management LLC raised its stake in shares of SoFi Technologies by 0.6% in the third quarter. Xcel Wealth Management LLC now owns 70,932 shares of the company’s stock worth $1,874,000 after acquiring an additional 392 shares during the last quarter. Capital Advisors Wealth Management LLC lifted its position in shares of SoFi Technologies by 0.4% during the fourth quarter. Capital Advisors Wealth Management LLC now owns 109,483 shares of the company’s stock worth $2,866,000 after purchasing an additional 401 shares in the last quarter. First Horizon Corp lifted its position in shares of SoFi Technologies by 14.9% during the fourth quarter. First Horizon Corp now owns 3,116 shares of the company’s stock worth $82,000 after purchasing an additional 405 shares in the last quarter. Finally, Cigna Investments Inc. New grew its stake in shares of SoFi Technologies by 3.8% during the fourth quarter. Cigna Investments Inc. New now owns 11,440 shares of the company’s stock valued at $299,000 after purchasing an additional 416 shares during the last quarter. 38.43% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: CEO Anthony Noto bought shares after the short‑seller report, signaling management confidence and helping to stem the decline; that insider purchase and the company’s public rebuttal have been cited by traders as a stabilizing factor. SoFi Calls Short Seller Report ‘Factually Inaccurate and Misleading,’ Stock Rises as CEO Noto Buys Shares
• Positive Sentiment: SoFi’s loan‑platform business is growing rapidly and is described as a capital‑light growth engine (originations and related revenue have surged), which supports recurring, lower‑capital risk growth for the company. SoFi’s Loan Platform Business Emerges as a Capital-Light Growth Engine
• Neutral Sentiment: Wells Fargo initiated coverage with an equal‑weight rating and a $19 price target, offering modest upside from current levels but not a clear buy signal; this is likely to temper short‑term volatility rather than spark a big move. Wells Fargo Initiates Coverage of SoFi
• Neutral Sentiment: Analyst and media pieces debate upside (some bulls argue multi‑product cross‑sell and member growth could lift shares toward $30) versus valuation/execution risks; these narratives keep trading active but are not immediate catalysts. Can SoFi Stock Reach $30 by the End of 2026?
• Negative Sentiment: Muddy Waters released a scathing short report alleging aggressive accounting and “financial engineering,” which triggered sharp selling and raised near‑term regulatory and reputational risk until claims are resolved. Short Seller Muddy Waters Report
• Negative Sentiment: Analysts flagged new questions after the short report, prolonging downside pressure until independent audits, regulatory feedback, or clearer disclosures arrive. Analyst Flags ‘New Questions’ After Short Report
• Negative Sentiment: CTO Jeremy Rishel sold ~94,958 shares (~$1.65M), which adds negative insider‑flow optics even though other insider activity includes the CEO buy. CTO Insider Sale SEC Filing
• Negative Sentiment: Wider credit‑market and fintech sector headwinds (reports of lending restrictions at big banks) have amplified selling across credit‑sensitive fintech names, increasing short‑term vulnerability for SOFI. Private Credit Headwinds

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on SOFI. Bank of America began coverage on SoFi Technologies in a report on Tuesday, January 6th. They set an “underperform” rating and a $20.50 price target for the company. UBS Group set a $24.50 price target on SoFi Technologies in a research note on Monday, February 2nd. Truist Financial lowered their price objective on SoFi Technologies from $28.00 to $21.00 and set a “hold” rating on the stock in a research report on Wednesday, February 18th. Wells Fargo & Company began coverage on shares of SoFi Technologies in a research note on Thursday. They set an “equal weight” rating and a $19.00 price target on the stock. Finally, JPMorgan Chase & Co. upgraded shares of SoFi Technologies from a “neutral” rating to an “overweight” rating and set a $31.00 price objective for the company in a research note on Tuesday, February 3rd. Seven analysts have rated the stock with a Buy rating, nine have assigned a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat, SoFi Technologies presently has a consensus rating of “Hold” and a consensus price target of $25.91.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.