First Financial Bank Trust Division Takes $2.59 Million Position in Adobe Inc. $ADBE

First Financial Bank Trust Division acquired a new position in shares of Adobe Inc. (NASDAQ:ADBE) in the fourth quarter, according to its most recent 13F filing with the SEC. The institutional investor acquired 7,403 shares of the software company’s stock, valued at approximately $2,591,000.

Several other large investors have also made changes to their positions in ADBE. Brighton Jones LLC increased its stake in Adobe by 2.1% during the fourth quarter. Brighton Jones LLC now owns 8,068 shares of the software company’s stock worth $3,588,000 after acquiring an additional 167 shares during the last quarter. Sivia Capital Partners LLC lifted its stake in shares of Adobe by 25.5% in the 2nd quarter. Sivia Capital Partners LLC now owns 2,394 shares of the software company’s stock valued at $926,000 after purchasing an additional 486 shares in the last quarter. United Bank grew its holdings in shares of Adobe by 12.8% during the 2nd quarter. United Bank now owns 3,773 shares of the software company’s stock worth $1,460,000 after purchasing an additional 428 shares during the period. Schnieders Capital Management LLC. grew its holdings in shares of Adobe by 7.8% during the 2nd quarter. Schnieders Capital Management LLC. now owns 2,630 shares of the software company’s stock worth $1,017,000 after purchasing an additional 190 shares during the period. Finally, LSV Asset Management increased its position in Adobe by 350.0% during the 2nd quarter. LSV Asset Management now owns 72 shares of the software company’s stock worth $28,000 after purchasing an additional 56 shares in the last quarter. 81.79% of the stock is owned by hedge funds and other institutional investors.

Adobe Stock Down 3.2%

ADBE stock opened at $246.00 on Thursday. The company has a current ratio of 0.91, a quick ratio of 1.00 and a debt-to-equity ratio of 0.47. The firm has a 50 day simple moving average of $278.81 and a 200-day simple moving average of $320.79. The company has a market capitalization of $100.98 billion, a P/E ratio of 14.33, a PEG ratio of 1.00 and a beta of 1.53. Adobe Inc. has a twelve month low of $244.28 and a twelve month high of $422.95.

Adobe (NASDAQ:ADBE) last posted its quarterly earnings results on Thursday, March 12th. The software company reported $6.06 earnings per share (EPS) for the quarter, beating the consensus estimate of $5.87 by $0.19. The firm had revenue of $6.40 billion for the quarter, compared to analysts’ expectations of $6.28 billion. Adobe had a net margin of 29.48% and a return on equity of 64.48%. The firm’s quarterly revenue was up 12.0% on a year-over-year basis. During the same period in the prior year, the company posted $5.08 earnings per share. Adobe has set its FY 2026 guidance at 23.300-23.500 EPS and its Q2 2026 guidance at 5.800-5.850 EPS. On average, equities research analysts predict that Adobe Inc. will post 16.65 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

Several research firms recently commented on ADBE. Sanford C. Bernstein set a $447.00 price target on shares of Adobe and gave the company an “outperform” rating in a report on Friday, March 13th. Piper Sandler dropped their price objective on shares of Adobe from $330.00 to $280.00 and set a “neutral” rating for the company in a research report on Friday, March 13th. UBS Group cut their target price on shares of Adobe from $340.00 to $290.00 and set a “neutral” rating on the stock in a research note on Friday, March 13th. Jefferies Financial Group reduced their target price on shares of Adobe from $400.00 to $290.00 and set a “hold” rating on the stock in a report on Monday, February 23rd. Finally, Morgan Stanley decreased their price target on shares of Adobe from $425.00 to $365.00 and set an “equal weight” rating for the company in a research report on Friday, March 13th. One equities research analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, thirteen have given a Hold rating and five have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus price target of $343.88.

Insider Activity

In other news, CFO Daniel Durn sold 1,646 shares of the stock in a transaction dated Tuesday, January 27th. The shares were sold at an average price of $294.85, for a total transaction of $485,323.10. Following the transaction, the chief financial officer owned 41,995 shares of the company’s stock, valued at approximately $12,382,225.75. This trade represents a 3.77% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Company insiders own 0.20% of the company’s stock.

Adobe News Summary

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Record Q1 and AI momentum — Adobe reported a beat for fiscal Q1 with accelerating AI‑first ARR and subscription strength, supporting the company’s longer‑term growth thesis and underpinning the bull case. AI Integration and Capabilities Power Adobe Inc. (ADBE) to Record First Quarter
• Positive Sentiment: Strategic NVIDIA tie‑up — A partnership to co‑develop next‑gen Firefly models and agentic workflows strengthens Adobe’s AI product roadmap and cloud compute capabilities, a clear positive for product moat and future monetization. Adobe Taps Nvidia AI Muscle To Revolutionize Marketing, Creative Pipelines
• Neutral Sentiment: Unusual options and short‑interest chatter — Elevated options activity and reported increases in short interest (some feeds show inconsistent data) are boosting volatility but aren’t conclusive on directional conviction. Monitor open interest and changes in institutional positioning. Adobe Target of Unusually High Options Trading (NASDAQ:ADBE)
• Negative Sentiment: Analyst downgrades and price‑target cuts — Citi and other firms have trimmed targets (Citigroup noted a move to $278), reflecting dimmer near‑term expectations and pressuring investor confidence. Citigroup Lowers Adobe (NASDAQ:ADBE) Price Target to $278.00
• Negative Sentiment: CEO transition / governance uncertainty — Banks including Goldman flag that uncertainty until Adobe names a new CEO is a material near‑term risk; leadership change has sapped confidence despite a planned phased transition. Goldman Sachs Sounds the Alarm on Adobe Stock
• Negative Sentiment: Competitive AI risk — Google’s revamped Stitch product, pitched to turn plain language into high‑fidelity interfaces, is being cited as incremental competitive risk to parts of Adobe’s design/UX franchise. Adobe Stock Drops After Google’s Stitch Redesign
• Negative Sentiment: Questions on metrics, moat and monetization — Critical research pieces highlight KPI reporting changes (Digital Media ARR → Total ARR) and potential AI cannibalization of legacy revenue, raising execution and pricing‑power concerns. Adobe: 3 Reasons Not To Buy, 1 Reason Not To Sell After Q1
• Negative Sentiment: Regulatory / settlement hit — Ongoing fallout from subscription cancellation practices has led to settlements and roughly $150M of consumer remediation/penalties in the headlines, a near‑term cash/PR drag. Adobe agrees to settle over cancellation policy with $150 million agreement

Adobe Company Profile

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.