Sonos (NASDAQ:SONO) Major Shareholder Coliseum Capital Management, L Purchases 90,000 Shares

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L bought 90,000 shares of Sonos stock in a transaction that occurred on Friday, March 13th. The stock was bought at an average cost of $13.20 per share, for a total transaction of $1,188,000.00. Following the purchase, the insider owned 17,931,842 shares in the company, valued at $236,700,314.40. This represents a 0.50% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Large shareholders that own 10% or more of a company’s stock are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Tuesday, March 17th, Coliseum Capital Management, L purchased 125,000 shares of Sonos stock. The shares were bought at an average cost of $13.57 per share, with a total value of $1,696,250.00.
• On Monday, March 16th, Coliseum Capital Management, L purchased 13,920 shares of Sonos stock. The shares were bought at an average cost of $13.25 per share, with a total value of $184,440.00.
• On Wednesday, March 11th, Coliseum Capital Management, L purchased 180,000 shares of Sonos stock. The stock was bought at an average cost of $14.22 per share, with a total value of $2,559,600.00.
• On Tuesday, March 10th, Coliseum Capital Management, L acquired 320,000 shares of Sonos stock. The stock was bought at an average price of $14.19 per share, for a total transaction of $4,540,800.00.
• On Monday, March 9th, Coliseum Capital Management, L acquired 420,000 shares of Sonos stock. The shares were bought at an average cost of $13.95 per share, for a total transaction of $5,859,000.00.
• On Monday, February 23rd, Coliseum Capital Management, L acquired 360,000 shares of Sonos stock. The shares were bought at an average price of $14.90 per share, with a total value of $5,364,000.00.
• On Wednesday, February 25th, Coliseum Capital Management, L bought 118,020 shares of Sonos stock. The stock was purchased at an average cost of $15.25 per share, with a total value of $1,799,805.00.
• On Tuesday, February 24th, Coliseum Capital Management, L bought 133,259 shares of Sonos stock. The stock was purchased at an average price of $14.83 per share, for a total transaction of $1,976,230.97.
• On Tuesday, February 17th, Coliseum Capital Management, L purchased 290,000 shares of Sonos stock. The shares were purchased at an average cost of $15.59 per share, for a total transaction of $4,521,100.00.
• On Friday, February 13th, Coliseum Capital Management, L purchased 257,210 shares of Sonos stock. The shares were purchased at an average cost of $15.74 per share, for a total transaction of $4,048,485.40.

Sonos Price Performance

Shares of NASDAQ SONO opened at $13.49 on Wednesday. The company has a 50-day simple moving average of $15.37 and a 200-day simple moving average of $16.35. The company has a market cap of $1.63 billion, a PE ratio of -79.35 and a beta of 1.97. Sonos, Inc. has a 12 month low of $7.63 and a 12 month high of $19.82.

Sonos (NASDAQ:SONO) last announced its quarterly earnings data on Tuesday, February 3rd. The company reported $0.93 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.85 by $0.08. Sonos had a negative net margin of 1.22% and a positive return on equity of 0.82%. The business had revenue of $545.66 million for the quarter, compared to the consensus estimate of $536.93 million. During the same quarter in the prior year, the firm posted $0.64 earnings per share. The company’s quarterly revenue was down .9% compared to the same quarter last year. On average, analysts anticipate that Sonos, Inc. will post -0.37 EPS for the current year.

Trending Headlines about Sonos

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Company signals renewed product roadmap and hardware focus, which could lift long‑term growth expectations and investor confidence. Sonos finally returns to hardware with Jennifer Tuohy on Smart Home Insider
• Positive Sentiment: Company reiterates focus on headphones (a higher‑ASP, strategic category) while downplaying car audio — could support diversification beyond speakers. Sonos remains ‘really excited’ about headphones, but not so much car audio
• Neutral Sentiment: Editorial coverage highlights the first broad 2026 discounts across Sonos lines — useful marketing and awareness but typical of seasonal promotional cycles. Several Sonos audio products got their first 2026 discounts
• Neutral Sentiment: Product comparisons and buy guides (e.g., Arc Ultra vs Sony Bravia Theater Quad) keep Sonos in buyer consideration sets but don’t directly move fundamentals. Sonos Arc Ultra vs Sony Bravia Theater Quad compared
• Negative Sentiment: Widespread, steep discounts across multiple channels (Spring Sale, Amazon early deals, refurbished sale) risk compressing margins and lowering average selling prices if sustained or deeper than expected. Sonos launches surprise March Madness sale on speakers The best early Bluetooth speaker deals ahead of Amazon’s Big Spring Sale — save on Bose, Sonos, and Anker
• Negative Sentiment: Several headline markdowns are notable: Move 2 at record lows, Ace headphones large discounts, and Sub (Gen 3) advertised >50% off — these specific promotions could materially reduce near‑term gross margins if replicated at scale. Sonos Ace Headphones Hit Their Lowest Price on Amazon, Nearly 50% Cheaper Than AirPods Max Sonos Move 2 Bluetooth Speaker Suddenly Falls to a Record Low for Amazon’s Early Spring Sale Save Over 50% Off the Sonos Sub (Gen 3) Wireless Subwoofer During the Big Sonos Spring Sale

Institutional Investors Weigh In On Sonos

A number of large investors have recently modified their holdings of the stock. AQR Capital Management LLC raised its holdings in shares of Sonos by 22.4% during the 1st quarter. AQR Capital Management LLC now owns 51,169 shares of the company’s stock valued at $546,000 after buying an additional 9,355 shares during the period. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its position in Sonos by 5.1% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 71,984 shares of the company’s stock worth $768,000 after acquiring an additional 3,483 shares in the last quarter. Intech Investment Management LLC boosted its holdings in Sonos by 38.5% in the 1st quarter. Intech Investment Management LLC now owns 151,152 shares of the company’s stock worth $1,613,000 after acquiring an additional 42,006 shares during the period. Strs Ohio purchased a new position in Sonos in the 1st quarter worth approximately $147,000. Finally, Envestnet Asset Management Inc. grew its position in Sonos by 8.0% in the second quarter. Envestnet Asset Management Inc. now owns 145,826 shares of the company’s stock valued at $1,576,000 after acquiring an additional 10,755 shares in the last quarter. Institutional investors and hedge funds own 85.82% of the company’s stock.

Wall Street Analyst Weigh In

Several equities research analysts have recently issued reports on the company. Rosenblatt Securities restated a “buy” rating and set a $21.00 price objective on shares of Sonos in a report on Monday, February 2nd. Jefferies Financial Group increased their target price on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a research report on Monday, January 5th. Morgan Stanley set a $18.00 price target on Sonos in a research note on Wednesday, February 4th. Zacks Research upgraded Sonos from a “hold” rating to a “strong-buy” rating in a report on Monday, February 9th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Sonos in a research note on Thursday, January 22nd. One equities research analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $20.00.

Sonos Company Profile

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.