Mink Brook Asset Management LLC Makes New $634,000 Investment in Fluent, Inc. $FLNT

Mink Brook Asset Management LLC purchased a new stake in Fluent, Inc. (NASDAQ:FLNT) during the 3rd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm purchased 285,714 shares of the company’s stock, valued at approximately $634,000. Fluent comprises 0.4% of Mink Brook Asset Management LLC’s investment portfolio, making the stock its 29th biggest holding. Mink Brook Asset Management LLC owned about 1.00% of Fluent as of its most recent filing with the Securities & Exchange Commission.

Fluent Stock Performance

NASDAQ:FLNT opened at $3.36 on Tuesday. The firm’s 50-day moving average is $3.34 and its 200-day moving average is $2.55. The company has a market cap of $99.59 million, a price-to-earnings ratio of -3.08 and a beta of 0.94. The company has a debt-to-equity ratio of 0.18, a quick ratio of 1.02 and a current ratio of 1.02. Fluent, Inc. has a 52-week low of $1.50 and a 52-week high of $4.00.

Fluent (NASDAQ:FLNT) last released its earnings results on Monday, March 9th. The company reported ($0.09) earnings per share for the quarter, missing the consensus estimate of ($0.04) by ($0.05). Fluent had a negative net margin of 13.01% and a negative return on equity of 115.19%. The company had revenue of $61.82 million during the quarter, compared to the consensus estimate of $62.85 million. Equities research analysts anticipate that Fluent, Inc. will post -1.82 earnings per share for the current year.

Key Stories Impacting Fluent

Here are the key news stories impacting Fluent this week:

• Positive Sentiment: Major holder Global Value Investment Corp. bought 65,148 shares at ~$3.47 on March 13, raising its stake to ~3.09M shares (~+2.15%), a sizable block that signals institutional confidence. SEC Filing
• Positive Sentiment: Director James Geygan bought multiple tranches (17,207 on Mar 12 at $3.49 and a 65,148 block on Mar 13 at ~$3.47, plus a small 125-share buy), bringing his direct holdings to ~3.04M shares — insider buying near current levels often drives short-term stock gains. InsiderTrades Article
• Positive Sentiment: Canaccord Genuity raised its price target to $3.50 (from $2.50) and kept a Hold rating on Mar 10, trimming downside vs. prior guidance and providing a modest analyst-driven lift. MarketBeat: FLNT
• Neutral Sentiment: Technical and capital-context: 50‑day SMA ~$3.34, 200‑day SMA ~$2.55, market cap ≈ $100M, low debt/equity (~0.18) and ~1.02 current/quick ratios — small‑cap metrics that can both amplify moves and limit liquidity. MarketBeat: FLNT
• Neutral Sentiment: Institutional ownership is material (~23%); recent adjustments by hedge funds may moderate volatility as positions are rebalanced. MarketBeat: FLNT
• Negative Sentiment: Fundamentals remain weak: Q4 miss on EPS (‑$0.09 vs. ‑$0.04 est.) and revenue slightly below expectations; negative net margin and ROE and FY EPS still expected to be negative (~‑1.82) — these limits could cap the stock until profitability turns. MarketBeat: FLNT

Insider Buying and Selling

In other news, Director James Geygan bought 65,148 shares of the business’s stock in a transaction that occurred on Friday, March 13th. The stock was acquired at an average cost of $3.47 per share, for a total transaction of $226,063.56. Following the completion of the purchase, the director owned 3,040,655 shares of the company’s stock, valued at $10,551,072.85. This trade represents a 2.19% increase in their position. The purchase was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, major shareholder Global Value Investment Corp. bought 65,148 shares of Fluent stock in a transaction that occurred on Friday, March 13th. The stock was purchased at an average cost of $3.47 per share, with a total value of $226,063.56. Following the completion of the transaction, the insider owned 3,089,676 shares of the company’s stock, valued at $10,721,175.72. This trade represents a 2.15% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders acquired a total of 164,835 shares of company stock valued at $572,666 in the last quarter. Corporate insiders own 23.32% of the company’s stock.

Wall Street Analysts Forecast Growth

Separately, Canaccord Genuity Group raised their target price on Fluent from $2.50 to $3.50 and gave the company a “hold” rating in a report on Tuesday, March 10th. One analyst has rated the stock with a Hold rating, According to data from MarketBeat, Fluent currently has a consensus rating of “Hold” and a consensus price target of $3.50.

Fluent Company Profile

Fluent, Inc is a performance marketing and customer acquisition platform that helps consumer brands drive leads and sales through data-driven digital campaigns. The company specializes in direct-response marketing, executing campaigns across multiple channels including email, display, paid search, social media and native advertising. By focusing on measurable outcomes such as cost per acquisition and return on ad spend, Fluent tailors solutions to meet the specific objectives of its clients.

The company’s proprietary technology leverages first-party data sourced from its network of consumer-facing digital properties and programmatic partnerships.