Banco Bilbao Vizcaya Argentaria S.A. Acquires 12,961 Shares of ServiceNow, Inc. $NOW

Banco Bilbao Vizcaya Argentaria S.A. raised its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 25.4% during the 3rd quarter, HoldingsChannel reports. The fund owned 63,951 shares of the information technology services provider’s stock after acquiring an additional 12,961 shares during the quarter. Banco Bilbao Vizcaya Argentaria S.A.’s holdings in ServiceNow were worth $58,853,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other hedge funds have also recently modified their holdings of the business. Brady Martz Wealth Solutions LLC lifted its position in ServiceNow by 1.3% during the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after purchasing an additional 11 shares in the last quarter. Magnus Financial Group LLC increased its position in ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock worth $542,000 after buying an additional 11 shares in the last quarter. Avidian Wealth Enterprises LLC increased its position in ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after buying an additional 11 shares in the last quarter. Traveka Wealth LLC raised its stake in shares of ServiceNow by 3.8% in the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after buying an additional 12 shares during the period. Finally, Regatta Capital Group LLC raised its stake in shares of ServiceNow by 1.9% in the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after buying an additional 12 shares during the period. Institutional investors own 87.18% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow announced new AI partnerships (Aiva Health, Cohesity, Prismforce) aimed at regulated, mission‑critical workflows (healthcare bedside voice AI, resilient data agents, workforce intelligence). These deals support revenue diversification into regulated verticals and bolster ServiceNow’s enterprise AI positioning. ServiceNow AI Partnerships Test Mission Critical Role In Regulated Workflows
• Positive Sentiment: A Seeking Alpha piece argues ServiceNow’s enterprise “stickiness” and embedded workflows should protect recurring revenue after AI integration, supporting a longer‑term view on retention and upsell potential. ServiceNow: Enterprise Stickiness Will Not Be Threatened After AI Integration
• Neutral Sentiment: Vendors across identity verification are moving into high‑assurance solutions—an adjacent trend that could increase demand for secure, regulated workflow platforms but also brings new competitors and standards to navigate. Vendors push deeper into high assurance identity verification
• Neutral Sentiment: Analysis highlighting Salesforce’s data moat underscores competitive pressures in enterprise workflow software—an industry context investors watch when sizing ServiceNow’s defensibility versus larger incumbents. Biel: Salesforce’s transaction data gives it real competitive protection
• Negative Sentiment: An investor letter from Emerald Wealth Partners flagged AI disruption concerns specifically hurting ServiceNow, signaling that some institutional investors are trimming exposure amid uncertainty over how AI will alter demand and margins. AI Disruption Concerns Hurt ServiceNow (NOW)
• Negative Sentiment: ServiceNow CEO Bill McDermott warned that AI agents could materially change labor markets and corporate hiring/cost dynamics—comments that reinforce investor worries about demand volatility and cost‑cutting cycles across customers. AI agents could easily send college grad unemployment over 30%, ServiceNow CEO says
• Negative Sentiment: Sector weakness showed in UiPath’s post‑earnings drop, illustrating how AI fears and execution misses can depress multiples across automation and workflow software — a headwind for ServiceNow’s valuation in the near term. UiPath Stock Drops After Earnings. Why the Software Play Can’t Outrun AI Fears.

Insider Activity at ServiceNow

In other ServiceNow news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the sale, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider owned 11,757 shares in the company, valued at approximately $1,245,419.01. The trade was a 45.06% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 16,237 shares of company stock valued at $1,697,162. Corporate insiders own 0.34% of the company’s stock.

Analyst Ratings Changes

A number of brokerages recently issued reports on NOW. Stifel Nicolaus set a $180.00 price objective on ServiceNow and gave the company a “buy” rating in a research note on Thursday, January 29th. KeyCorp decreased their target price on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research note on Thursday, January 29th. Citigroup lifted their price target on shares of ServiceNow from $235.00 to $237.00 and gave the company a “buy” rating in a report on Friday, January 30th. Arete Research set a $200.00 price target on shares of ServiceNow in a research report on Tuesday, January 6th. Finally, DZ Bank raised shares of ServiceNow to a “strong-buy” rating in a research note on Thursday, December 18th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-one have issued a Buy rating, six have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and an average price target of $192.06.

ServiceNow Trading Up 0.5%

NOW stock opened at $113.51 on Friday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48. The business has a 50 day simple moving average of $119.25 and a two-hundred day simple moving average of $155.23. The company has a market capitalization of $118.73 billion, a price-to-earnings ratio of 68.05, a PEG ratio of 1.92 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter last year, the business posted $0.73 earnings per share. The company’s revenue for the quarter was up 20.7% compared to the same quarter last year. Research analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.