Harvest Fund Management Co. Ltd Sells 7,545 Shares of Salesforce Inc. $CRM

Harvest Fund Management Co. Ltd reduced its stake in Salesforce Inc. (NYSE:CRM) by 34.6% during the third quarter, HoldingsChannel reports. The fund owned 14,236 shares of the CRM provider’s stock after selling 7,545 shares during the period. Harvest Fund Management Co. Ltd’s holdings in Salesforce were worth $3,373,000 as of its most recent SEC filing.

Other large investors have also recently modified their holdings of the company. Evolution Wealth Management Inc. bought a new stake in Salesforce during the 2nd quarter valued at about $27,000. Marquette Asset Management LLC bought a new position in shares of Salesforce in the third quarter worth approximately $26,000. Texas Capital Bancshares Inc TX bought a new position in shares of Salesforce in the third quarter worth approximately $28,000. Country Trust Bank grew its holdings in shares of Salesforce by 658.8% during the second quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock valued at $35,000 after buying an additional 112 shares during the last quarter. Finally, Kilter Group LLC purchased a new stake in shares of Salesforce during the second quarter valued at approximately $42,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Insider Transactions at Salesforce

In other news, Director David Blair Kirk purchased 1,936 shares of the business’s stock in a transaction on Wednesday, December 17th. The stock was acquired at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the purchase, the director directly owned 10,677 shares in the company, valued at $2,761,499.28. This trade represents a 22.15% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Neelie Kroes sold 3,893 shares of the company’s stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the sale, the director directly owned 7,299 shares of the company’s stock, valued at $1,742,271.30. The trade was a 34.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 3.00% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of brokerages recently weighed in on CRM. TD Cowen decreased their price objective on shares of Salesforce from $325.00 to $250.00 and set a “buy” rating for the company in a report on Thursday, February 26th. Citigroup increased their target price on Salesforce from $197.00 to $200.00 and gave the company a “neutral” rating in a research note on Monday, March 2nd. KeyCorp reduced their target price on Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a report on Tuesday, February 24th. JPMorgan Chase & Co. decreased their price target on Salesforce from $365.00 to $320.00 and set an “overweight” rating for the company in a research note on Thursday, February 26th. Finally, Jefferies Financial Group lowered their price target on Salesforce from $375.00 to $250.00 and set a “buy” rating on the stock in a report on Monday, February 23rd. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $282.06.

Salesforce Trading Down 3.3%

Shares of CRM stock opened at $192.63 on Friday. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. Salesforce Inc. has a 12-month low of $174.57 and a 12-month high of $296.05. The stock has a market capitalization of $177.80 billion, a P/E ratio of 24.66, a P/E/G ratio of 1.45 and a beta of 1.29. The firm’s 50 day moving average is $210.48 and its 200 day moving average is $235.15.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating analysts’ consensus estimates of $3.05 by $0.76. The business had revenue of $11.20 billion during the quarter, compared to analyst estimates of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company’s quarterly revenue was up 12.1% compared to the same quarter last year. During the same period in the previous year, the business earned $2.78 EPS. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Research analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. This is a boost from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date is Thursday, April 9th. Salesforce’s dividend payout ratio (DPR) is currently 21.25%.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce is rolling out Agentforce, its contact-center-as-a-service push aimed at replacing fragmented contact-center stacks—this could deepen wallet-share with large enterprise customers and support growth in CRM-adjacent services. Salesforce Aims to End the ‘Frankenstein’ Contact Center With Agentforce
• Positive Sentiment: Salesforce added six Agentforce Health agents pre-wired with integrations for healthcare workflows—strengthens vertical product shelf and could accelerate adoption in a high-value industry. Salesforce Announces Six New Agentforce Health Agents Pre-Wired With Rich Integrations
• Positive Sentiment: Management intends to use net proceeds from the $25B senior-note offering to fund buybacks—this can be EPS-accretive and supports shareholder returns if repurchases are executed. Salesforce Prices Public Offering of Senior Notes
• Neutral Sentiment: Analyst roundups following Salesforce’s fiscal Q4 results highlight mixed views—earnings beat and guidance were solid, but some analysts remain cautious on valuation and AI execution risk. What are Analysts Thinking of Salesforce (CRM) Following Fourth Quarter Fiscal 2026 Results?
• Neutral Sentiment: Formal notice that the $25B notes have been priced is a factual development—markets are focused on coupon levels and close conditions. Salesforce Prices Public Offering of Senior Notes
• Neutral Sentiment: Competitive ecosystem moves: LivePerson launched integrations that work with Salesforce, underscoring partner/competitor dynamics in conversational AI and contact-center orchestration. LivePerson Announces Event-driven Orchestration Partnership with Coral Active
• Negative Sentiment: Market commentary warns investors demanded higher yields on the bond sale—Zacks flags caution around rising leverage and AI uncertainty, which can pressure multiples and sentiment. Salesforce Taps Bonds for Buybacks as Investors Demand More Yield
• Negative Sentiment: Recent analyst downgrade(s) and at least one pessimistic price forecast have added selling pressure and negative sentiment near term. Salesforce (NYSE:CRM) Stock Price Down 2% on Analyst Downgrade Northland Securities Issues Pessimistic Forecast for Salesforce (NYSE:CRM) Stock Price

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.