Viant Technology (NASDAQ:DSP) Shares Gap Up – Here’s Why

Viant Technology Inc. (NASDAQ:DSP) gapped up prior to trading on Thursday . The stock had previously closed at $11.09, but opened at $12.00. Viant Technology shares last traded at $11.71, with a volume of 156,616 shares trading hands.

Key Headlines Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Record Q4 and full‑year results: Viant said Q4 and FY2025 revenue, contribution ex‑TAC and adjusted EBITDA topped the high end of guidance, signaling strong demand and execution. Viant Technology Announces Fourth Quarter and Full Year 2025 Financial Results
• Positive Sentiment: Q1 revenue guide slightly above consensus: Management gave Q1 revenue guidance of $83.0–$86.0M versus a consensus ~$81.6M, which supports near‑term top‑line growth expectations. Viant Q1 Guidance & Earnings Summary
• Positive Sentiment: Analyst bullishness: Rosenblatt reiterated a Buy with a $20 PT and DA Davidson reaffirmed Buy with a $15.50 PT; Freedom Capital initiated coverage with a Buy — analyst support can drive buying interest. Rosenblatt Reaffirms Buy (TickerReport) DA Davidson Reaffirms Buy (Benzinga) Freedom Capital Initiates Coverage
• Neutral Sentiment: Earnings call and transcripts available for details — useful for investors wanting color on client trends, margin drivers and AI product adoption. Q4 Earnings Call Highlights (Yahoo) Earnings Call Transcript (Seeking Alpha)
• Negative Sentiment: Small EPS miss: Reported EPS $0.22 vs. consensus $0.23 (miss by $0.01), which can disappoint near‑term quant/earnings‑focused traders despite revenue beat. DSP Misses Q4 Earnings Estimates (Zacks)
• Negative Sentiment: Margins and returns remain thin: Net margin ~0.57% and negative ROE (~‑5%) highlight profitability challenges that may cap valuation multiple expansion despite revenue strength. Earnings Snapshot & Financials (MarketBeat)

Analyst Upgrades and Downgrades

A number of research analysts have recently weighed in on the company. Rosenblatt Securities restated a “buy” rating and set a $20.00 price objective on shares of Viant Technology in a research report on Thursday. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Loop Capital set a $14.50 price target on Viant Technology in a report on Tuesday. Finally, DA Davidson reaffirmed a “buy” rating and issued a $15.50 price objective on shares of Viant Technology in a research note on Thursday. One analyst has rated the stock with a Strong Buy rating, seven have given a Buy rating and one has assigned a Hold rating to the company. According to MarketBeat.com, the company presently has a consensus rating of “Buy” and an average price target of $18.06.

Viant Technology Trading Up 11.2%

The business’s 50 day simple moving average is $10.97 and its 200 day simple moving average is $10.28. The firm has a market capitalization of $769.62 million, a PE ratio of 112.07 and a beta of 1.05.

Insider Buying and Selling

In other news, CFO Larry Madden sold 13,477 shares of Viant Technology stock in a transaction that occurred on Wednesday, December 17th. The stock was sold at an average price of $11.70, for a total value of $157,680.90. Following the completion of the transaction, the chief financial officer owned 409,778 shares in the company, valued at approximately $4,794,402.60. The trade was a 3.18% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, major shareholder Capital V. Llc sold 15,000 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The shares were sold at an average price of $11.74, for a total value of $176,100.00. Following the transaction, the insider directly owned 22,500 shares in the company, valued at approximately $264,150. This represents a 40.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 155,123 shares of company stock worth $1,729,594. Corporate insiders own 29.40% of the company’s stock.

Institutional Investors Weigh In On Viant Technology

Several institutional investors have recently made changes to their positions in the company. Granite Investment Partners LLC purchased a new stake in Viant Technology in the 2nd quarter worth about $7,239,000. Acadian Asset Management LLC lifted its stake in Viant Technology by 12.1% in the second quarter. Acadian Asset Management LLC now owns 149,811 shares of the company’s stock worth $1,980,000 after purchasing an additional 16,205 shares during the last quarter. Dynamic Technology Lab Private Ltd boosted its position in shares of Viant Technology by 474.3% during the third quarter. Dynamic Technology Lab Private Ltd now owns 70,533 shares of the company’s stock valued at $609,000 after buying an additional 58,251 shares during the period. New York State Common Retirement Fund grew its stake in shares of Viant Technology by 1,223.5% during the second quarter. New York State Common Retirement Fund now owns 62,577 shares of the company’s stock valued at $828,000 after buying an additional 57,849 shares during the last quarter. Finally, Virtu Financial LLC bought a new position in shares of Viant Technology during the third quarter valued at approximately $153,000. Institutional investors own 11.38% of the company’s stock.

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.