Recent Research Analysts’ Ratings Updates for Urban Outfitters (URBN)

Urban Outfitters (NASDAQ: URBN) has recently received a number of price target changes and ratings updates:

• 2/28/2026 – Urban Outfitters was upgraded by Wall Street Zen from “hold” to “buy”.
• 2/26/2026 – Urban Outfitters had its price target lowered by Wells Fargo & Company from $80.00 to $75.00. They now have an “equal weight” rating on the stock.
• 2/26/2026 – Urban Outfitters had its “outperform” rating reaffirmed by Telsey Advisory Group. They now have a $98.00 price target on the stock.
• 2/19/2026 – Urban Outfitters had its “outperform” rating reaffirmed by Telsey Advisory Group. They now have a $98.00 price target on the stock.
• 1/23/2026 – Urban Outfitters was downgraded by Wall Street Zen from “buy” to “hold”.
• 1/20/2026 – Urban Outfitters had its price target lowered by JPMorgan Chase & Co. from $96.00 to $94.00. They now have an “overweight” rating on the stock.
• 1/16/2026 – Urban Outfitters had its price target raised by Barclays PLC from $98.00 to $102.00. They now have an “overweight” rating on the stock.
• 1/13/2026 – Urban Outfitters had its “neutral” rating reaffirmed by UBS Group AG.
• 1/13/2026 – Urban Outfitters had its “outperform” rating reaffirmed by Telsey Advisory Group. They now have a $98.00 price target on the stock.

Insider Activity at Urban Outfitters

In related news, CEO Richard A. Hayne sold 10,667 shares of the business’s stock in a transaction on Friday, February 20th. The shares were sold at an average price of $70.50, for a total value of $752,023.50. Following the sale, the chief executive officer owned 17,449,385 shares in the company, valued at approximately $1,230,181,642.50. The trade was a 0.06% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, insider Margaret Hayne sold 9,333 shares of the company’s stock in a transaction on Friday, February 20th. The shares were sold at an average price of $70.50, for a total transaction of $657,976.50. Following the sale, the insider directly owned 1,933,859 shares in the company, valued at approximately $136,337,059.50. The trade was a 0.48% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 493,517 shares of company stock worth $37,215,930 over the last ninety days. Insiders own 31.60% of the company’s stock.

Urban Outfitters, Inc is a global lifestyle retailer headquartered in Philadelphia, Pennsylvania. Established in 1970 by Richard Hayne, Scott Belair and Judy Wicks, the company began as a single store catering to college students in the city’s historic Old City neighborhood. Over the decades, Urban Outfitters has expanded its reach and diversified its portfolio to include multiple retail concepts addressing distinct customer segments.

The company operates through several well-known brands, each offering a curated selection of apparel, footwear, accessories and home goods.