Mackenzie Financial Corp Reduces Holdings in Salesforce Inc. $CRM

Mackenzie Financial Corp lowered its position in Salesforce Inc. (NYSE:CRM) by 18.7% during the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 405,750 shares of the CRM provider’s stock after selling 93,489 shares during the quarter. Mackenzie Financial Corp’s holdings in Salesforce were worth $96,163,000 at the end of the most recent reporting period.

Other institutional investors have also recently made changes to their positions in the company. Vanguard Group Inc. raised its position in Salesforce by 0.8% in the 3rd quarter. Vanguard Group Inc. now owns 89,572,253 shares of the CRM provider’s stock worth $21,228,624,000 after purchasing an additional 748,772 shares during the period. State Street Corp boosted its position in shares of Salesforce by 1.6% during the second quarter. State Street Corp now owns 49,260,918 shares of the CRM provider’s stock valued at $13,452,998,000 after buying an additional 776,300 shares during the period. Geode Capital Management LLC grew its stake in shares of Salesforce by 0.6% during the second quarter. Geode Capital Management LLC now owns 20,873,900 shares of the CRM provider’s stock valued at $5,669,224,000 after buying an additional 114,504 shares during the last quarter. Capital International Investors grew its stake in shares of Salesforce by 9.4% during the third quarter. Capital International Investors now owns 20,051,119 shares of the CRM provider’s stock valued at $4,753,519,000 after buying an additional 1,729,440 shares during the last quarter. Finally, Capital World Investors raised its holdings in shares of Salesforce by 159.0% in the third quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock worth $4,106,255,000 after buying an additional 10,636,161 shares during the period. Institutional investors own 80.43% of the company’s stock.

Salesforce Price Performance

CRM opened at $194.04 on Thursday. The company has a market capitalization of $179.10 billion, a price-to-earnings ratio of 24.85, a PEG ratio of 1.42 and a beta of 1.29. The company has a current ratio of 0.76, a quick ratio of 0.76 and a debt-to-equity ratio of 0.18. Salesforce Inc. has a 12-month low of $174.57 and a 12-month high of $296.05. The business’s fifty day simple moving average is $213.02 and its 200-day simple moving average is $235.79.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The firm had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same period in the previous year, the company posted $2.78 earnings per share. The firm’s quarterly revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th will be given a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend is Thursday, April 9th. This is a boost from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio is currently 22.54%.

Analysts Set New Price Targets

A number of equities research analysts recently issued reports on the company. The Goldman Sachs Group reissued a “buy” rating and set a $281.00 price target on shares of Salesforce in a research note on Thursday, February 26th. Weiss Ratings reiterated a “hold (c)” rating on shares of Salesforce in a research note on Monday, December 29th. UBS Group decreased their target price on Salesforce from $260.00 to $200.00 and set a “neutral” rating for the company in a research report on Tuesday, February 17th. Wall Street Zen raised shares of Salesforce from a “hold” rating to a “buy” rating in a research note on Friday, November 28th. Finally, Needham & Company LLC reaffirmed a “buy” rating and issued a $400.00 price target on shares of Salesforce in a research note on Thursday, February 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, eleven have issued a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $282.06.

Insider Activity at Salesforce

In other Salesforce news, Director David Blair Kirk acquired 1,936 shares of Salesforce stock in a transaction that occurred on Wednesday, December 17th. The stock was bought at an average price of $258.64 per share, with a total value of $500,727.04. Following the completion of the purchase, the director directly owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This represents a 22.15% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Neelie Kroes sold 3,893 shares of the stock in a transaction on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total value of $929,259.10. Following the sale, the director directly owned 7,299 shares in the company, valued at $1,742,271.30. This trade represents a 34.78% decrease in their position. The SEC filing for this sale provides additional information. 3.00% of the stock is currently owned by corporate insiders.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Management continues to highlight strong fiscal performance and AI momentum (record fiscal 2026 results and strategy for 2027), supporting the company’s long‑term growth story. Salesforce (CRM) Presents at Morgan Stanley’s Conference, Here’s What You Need to Know
• Positive Sentiment: New product initiatives aimed at embedding AI across the front office (Agentforce contact center) may expand stickiness and drive future revenue leverage. Salesforce Launches Agentforce Contact Center to Unify AI, Voice and CRM
• Neutral Sentiment: Salesforce priced an underwritten offering of $25 billion in senior notes (expected to close March 13); proceeds are earmarked to fund share repurchases — a strategic use of capital that boosts buyback flexibility but increases leverage. Salesforce Prices Public Offering of Senior Notes
• Neutral Sentiment: Partner and ISV ecosystem activity (new integrations and Product Intelligence listings on the platform) supports platform adoption but is unlikely to move near‑term results materially. Credibly Streamlines Merchant Application Process, Expands Broker Integration with Cloudsquare
• Negative Sentiment: Market reports say demand for the bond sale was tepid, signaling investor skepticism about taking on big new debt to fund buybacks. Salesforce Sees Tepid Demand for Bond Sale to Fund Share Buyback
• Negative Sentiment: Credit agencies and some analysts flagged higher leverage and changed views after the buyback plan: reports note ratings pressure and commentary that Salesforce is shifting financial policy toward debt‑funded repurchases. Salesforce Weighs Debt Funded Buybacks And Partner Cloud Against Valuation
• Negative Sentiment: Analysts trimmed targets/ratings after Q4 and the capital actions (Northland lowered its target and DA Davidson cut its target/kept Neutral), which can pressure sentiment and reduce near‑term upside. Northland Lowers Price Target on Salesforce DA Davidson Lowers PT on Salesforce, Inc. (CRM) Stock
• Negative Sentiment: Short interest ticked up in February (about a 14.8% increase over mid‑February), a sign some traders are positioned for further near‑term weakness. (Short interest data from recent filings.)

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.