WINTON GROUP Ltd acquired a new stake in Salesforce Inc. (NYSE:CRM – Free Report) during the third quarter, according to its most recent disclosure with the SEC. The institutional investor acquired 11,396 shares of the CRM provider’s stock, valued at approximately $2,701,000.
Several other large investors also recently modified their holdings of CRM. Aspire Growth Partners LLC grew its holdings in Salesforce by 1.2% during the 3rd quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider’s stock worth $795,000 after acquiring an additional 39 shares during the period. Abacus Planning Group Inc. lifted its stake in shares of Salesforce by 3.1% in the 3rd quarter. Abacus Planning Group Inc. now owns 1,420 shares of the CRM provider’s stock valued at $337,000 after purchasing an additional 43 shares during the period. 17 Capital Partners LLC lifted its stake in shares of Salesforce by 1.9% in the 2nd quarter. 17 Capital Partners LLC now owns 2,321 shares of the CRM provider’s stock valued at $633,000 after purchasing an additional 44 shares during the period. Code Waechter LLC boosted its position in shares of Salesforce by 5.3% during the 3rd quarter. Code Waechter LLC now owns 871 shares of the CRM provider’s stock valued at $209,000 after purchasing an additional 44 shares in the last quarter. Finally, Capital A Wealth Management LLC grew its stake in Salesforce by 40.9% during the second quarter. Capital A Wealth Management LLC now owns 155 shares of the CRM provider’s stock worth $41,000 after purchasing an additional 45 shares during the period. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity at Salesforce
In other news, Director Neelie Kroes sold 3,893 shares of the stock in a transaction that occurred on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the completion of the sale, the director directly owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director David Blair Kirk bought 1,936 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The shares were bought at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the transaction, the director owned 10,677 shares of the company’s stock, valued at $2,761,499.28. The trade was a 22.15% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Corporate insiders own 3.00% of the company’s stock.
Salesforce Stock Down 2.0%
Salesforce (NYSE:CRM – Get Free Report) last posted its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same period in the previous year, the firm posted $2.78 earnings per share. The firm’s revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, equities research analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.
Salesforce Increases Dividend
The business also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be issued a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, April 9th. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. This is an increase from Salesforce’s previous quarterly dividend of $0.42. Salesforce’s dividend payout ratio is presently 21.25%.
Wall Street Analyst Weigh In
A number of equities research analysts have weighed in on CRM shares. Wells Fargo & Company lowered their target price on Salesforce from $235.00 to $210.00 and set an “equal weight” rating for the company in a report on Thursday, February 26th. Deutsche Bank Aktiengesellschaft raised their price objective on shares of Salesforce from $340.00 to $360.00 and gave the stock a “buy” rating in a research report on Thursday, December 4th. DA Davidson lowered their price objective on shares of Salesforce from $235.00 to $200.00 and set a “neutral” rating for the company in a research note on Friday, February 27th. Northland Securities dropped their target price on shares of Salesforce from $267.00 to $229.00 and set a “market perform” rating on the stock in a research report on Tuesday. Finally, BMO Capital Markets cut their target price on shares of Salesforce from $235.00 to $225.00 and set an “outperform” rating on the stock in a research note on Thursday, February 26th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, eleven have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $282.06.
Get Our Latest Analysis on CRM
Key Headlines Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Salesforce launched Agentforce Contact Center to unify AI, voice and CRM — a product push that can drive adoption in contact centers and cross-sell across Sales/Service clouds. Salesforce Launches Agentforce Contact Center to Unify AI, Voice and CRM
- Positive Sentiment: Agentforce expansion (new partnerships including a Formula 1 Fan Companion) and leadership changes signal management is scaling AI initiatives and pushing Agentforce into new verticals — supportive for long-term platform monetization. Salesforce Expands Agentforce With Formula 1 Partnership And Finance Shift
- Positive Sentiment: Third-party ecosystem momentum: Pimly launched Product Intelligence on Salesforce AgentExchange, which could deepen platform usage and increase stickiness for front-office workflows. Pimly Product Intelligence Launch May Deepen Salesforce Platform Usage And Value
- Neutral Sentiment: Macro/sector notes: a prominent tech analyst note on top tech picks amid geopolitical-driven oil volatility may shift flows into/away from software names; impact on CRM is unclear. Top technology analyst recommends best stocks to buy amidst U.S. – Iran War
- Neutral Sentiment: Competitive landscape: HUBS (and other CRM/automation rivals) report strong subscription growth — investors will watch whether Salesforce loses share in specific enterprise segments. HUBS Rides on Solid Subscriber Revenue Growth: Will it Sustain?
- Negative Sentiment: Analyst downgrades/price-target cuts: Northland Securities cut its target to $229 (market perform) and DA Davidson trimmed its target to $200 while keeping Neutral — these lower benchmarks feed selling pressure. Benzinga DA Davidson Lowers PT on Salesforce, Inc. (CRM) Stock
- Negative Sentiment: Relative growth concern: comparisons (e.g., ServiceNow) highlight faster subscription growth and stronger guidance, which pressures expectations for Salesforce’s AI-driven growth story. Salesforce vs. ServiceNow: Which AI Stock Is a Better Buy?
- Negative Sentiment: Rising short interest: short positions rose ~14.8% in February to ~21.9M shares (≈2.4% of float), a sign some traders are betting on further downside or disappointment. (Data reported 3/10/2026)
Salesforce Profile
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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