Hasbro (NASDAQ:HAS) Coverage Initiated at Wells Fargo & Company

Analysts at Wells Fargo & Company assumed coverage on shares of Hasbro (NASDAQ:HAS) in a research report issued on Wednesday. The brokerage set an “equal weight” rating and a $98.00 price target on the stock. Wells Fargo & Company‘s price objective points to a potential upside of 3.08% from the stock’s current price.

Several other research analysts have also weighed in on the company. JPMorgan Chase & Co. increased their target price on Hasbro from $94.00 to $115.00 and gave the stock an “overweight” rating in a research report on Wednesday, February 11th. Morgan Stanley upped their price target on Hasbro from $103.00 to $119.00 and gave the stock an “overweight” rating in a research note on Wednesday, February 11th. Citigroup raised their price objective on Hasbro from $97.00 to $118.00 and gave the stock a “buy” rating in a report on Thursday, February 12th. Wall Street Zen lowered Hasbro from a “strong-buy” rating to a “buy” rating in a research note on Saturday. Finally, BNP Paribas Exane started coverage on Hasbro in a report on Wednesday, February 25th. They set an “outperform” rating and a $118.00 target price for the company. Eleven research analysts have rated the stock with a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, Hasbro presently has an average rating of “Moderate Buy” and a consensus target price of $113.69.

Hasbro Stock Performance

Shares of HAS stock opened at $95.07 on Wednesday. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The firm has a market capitalization of $13.38 billion, a price-to-earnings ratio of -40.46 and a beta of 0.54. Hasbro has a one year low of $49.00 and a one year high of $106.98. The company has a 50 day moving average price of $93.31 and a 200 day moving average price of $83.58.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, beating analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a negative net margin of 6.86% and a positive return on equity of 127.21%. During the same period last year, the firm posted $0.46 EPS. The business’s revenue for the quarter was up 31.3% compared to the same quarter last year. Sell-side analysts anticipate that Hasbro will post 4.33 EPS for the current year.

Insiders Place Their Bets

In other Hasbro news, insider Timothy J. Kilpin sold 7,773 shares of the company’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $103.00, for a total value of $800,619.00. Following the transaction, the insider directly owned 36,528 shares of the company’s stock, valued at $3,762,384. This represents a 17.55% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CEO Christian P. Cocks sold 196,411 shares of the stock in a transaction that occurred on Thursday, February 26th. The shares were sold at an average price of $100.33, for a total value of $19,705,915.63. Following the transaction, the chief executive officer owned 303,310 shares of the company’s stock, valued at approximately $30,431,092.30. This trade represents a 39.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 413,342 shares of company stock valued at $42,241,679 over the last 90 days. 0.85% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of large investors have recently added to or reduced their stakes in the stock. Brighton Jones LLC acquired a new stake in shares of Hasbro in the 4th quarter valued at about $317,000. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its stake in Hasbro by 11.8% in the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 16,563 shares of the company’s stock worth $1,018,000 after purchasing an additional 1,753 shares in the last quarter. Empowered Funds LLC increased its holdings in Hasbro by 95.8% in the first quarter. Empowered Funds LLC now owns 13,187 shares of the company’s stock valued at $811,000 after buying an additional 6,451 shares during the last quarter. Woodline Partners LP increased its holdings in Hasbro by 40.7% in the first quarter. Woodline Partners LP now owns 11,078 shares of the company’s stock valued at $681,000 after buying an additional 3,203 shares during the last quarter. Finally, Focus Partners Wealth acquired a new stake in Hasbro during the first quarter valued at approximately $292,000. 91.83% of the stock is currently owned by institutional investors.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro’s recent earnings beat and strategic shift toward digital IP and gaming are being cited as evidence the company’s pivot is working; analysts and outlets highlight improved revenue and upside from Magic/D&D/gaming initiatives. Hasbro and Whirlpool: Two Iconic American Brands Reinventing Themselves Under Pressure
• Positive Sentiment: Analysts and finance press point to gaming upside and favorable tariff shifts as reasons Hasbro’s growth story is evolving — these macro/strategy moves support revenue diversification beyond toys. How The Hasbro (HAS) Story Is Evolving With Gaming Upside And Tariff Shifts
• Positive Sentiment: New collectible product launches (example: Star Wars Black Series Maul – Shadow Lord additions) keep the core toy/collectible revenue stream active and feed short-cycle sales and licensing momentum. Maul and the Eleventh Brother join Hasbro’s Star Wars: The Black Series Maul – Shadow Lord collection
• Neutral Sentiment: Coverage noting Hasbro “outpacing” market gains summarizes investor interest but mainly reflects momentum rather than new fundamental catalysts. Hasbro (HAS) outpaces stock market gains: What you should know
• Neutral Sentiment: When asked about controversies around a high-profile author, Hasbro’s CEO framed the company as supporting diversity — a reputational stance that aims to limit franchise-level fallout but is unlikely to move fundamentals immediately. ‘Harry Potter’ Toy Company CEO Says ‘We Support Diversity’ When Asked About J.K. Rowling’s ‘Transphobia Hurting People in the Fandom’: ‘It’s Separating the …
• Negative Sentiment: Mixed messaging on AI: the CEO has publicly said Hasbro isn’t using AI to design D&D/Magic products, while other interviews and reports indicate the company uses AI-generated character concepts (Peppa Pig, Optimus Prime) for internal prototyping. That inconsistency raises short-term investor concerns about IP/licensing risk, PR exposure, and transparency around AI strategy. We don’t use AI for D&D because the audience doesn’t want it, says Hasbro CEO
• Negative Sentiment: Further coverage highlights the apparent contradiction — separate outlets report the CEO discussing AI versions of Peppa Pig and Optimus Prime used in product development, intensifying scrutiny and potential backlash from creators/consumers and regulators. Hasbro’s CEO has an AI Peppa Pig help design toys
• Negative Sentiment: Additional commentary and features reinforce that while Hasbro’s fundamentals look stronger, headline risk (AI messaging and culture/PR topics) is the most likely driver of near-term volatility rather than changes to the underlying growth outlook. Hasbro CEO swears they’re not using AI to design Magic and D&D

Hasbro Company Profile

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.