Analyzing Fly-E Group (NASDAQ:FLYE) & Harley-Davidson (NYSE:HOG)

Harley-Davidson (NYSE:HOG) and Fly-E Group (NASDAQ:FLYE) are both auto/tires/trucks companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, institutional ownership, valuation, profitability, earnings, analyst recommendations and dividends.

Profitability

This table compares Harley-Davidson and Fly-E Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Harley-Davidson	8.03%	10.27%	3.15%
Fly-E Group	N/A	N/A	N/A

Valuation & Earnings

This table compares Harley-Davidson and Fly-E Group”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Harley-Davidson	$4.47 billion	0.46	$338.74 million	$2.61	7.08
Fly-E Group	$25.43 million	0.13	N/A	N/A	N/A

Harley-Davidson has higher revenue and earnings than Fly-E Group.

Risk & Volatility

Harley-Davidson has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500. Comparatively, Fly-E Group has a beta of -1.05, indicating that its stock price is 205% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and price targets for Harley-Davidson and Fly-E Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Harley-Davidson	4	4	2	1	2.00
Fly-E Group	1	0	0	0	1.00

Harley-Davidson presently has a consensus target price of $21.67, suggesting a potential upside of 17.28%. Given Harley-Davidson’s stronger consensus rating and higher probable upside, analysts clearly believe Harley-Davidson is more favorable than Fly-E Group.

Institutional and Insider Ownership

85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 17.8% of Fly-E Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Harley-Davidson beats Fly-E Group on 11 of the 12 factors compared between the two stocks.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

About Fly-E Group

Fly-E Group, Inc. engages in the designing, installing, and selling of smart electric motorcycles (e-motorcycles), electric bikes, electric scooters, and related accessories under the Fly E-Bike brand in the United States and Canada. It offers e-mopeds, e-motorcycles, e-tricycles, e-bikes, and e-scooters; and traditional bikes. The company also provides accessories and spare parts, including raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, locks, and branded apparel; and upgrade components for wheels, shock absorbers, brake calipers, and carbon fiber body panels. It also operates retail stores; and offers repair, maintenance, bodywork, and other value added services. The company was founded in 2018 and is based in Flushing, New York.