Traeger (NYSE:COOK) Price Target Lowered to $2.00 at Canaccord Genuity Group

Traeger (NYSE:COOK) had its price target lowered by Canaccord Genuity Group from $3.00 to $2.00 in a research note released on Friday,Benzinga reports. Canaccord Genuity Group currently has a buy rating on the stock.

Other equities research analysts also recently issued reports about the stock. B. Riley Financial reiterated a “neutral” rating and set a $0.80 price objective (down from $1.00) on shares of Traeger in a research note on Friday. Weiss Ratings reissued a “sell (d-)” rating on shares of Traeger in a research report on Monday, December 29th. Telsey Advisory Group lowered their price target on Traeger from $1.50 to $1.00 and set a “market perform” rating for the company in a research report on Friday. Wall Street Zen upgraded Traeger from a “sell” rating to a “hold” rating in a research note on Saturday, November 8th. Finally, Zacks Research raised Traeger from a “strong sell” rating to a “hold” rating in a report on Tuesday, February 3rd. One investment analyst has rated the stock with a Buy rating, five have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of “Hold” and a consensus price target of $1.16.

Traeger Stock Down 20.1%

Shares of COOK stock traded down $0.16 during trading hours on Friday, reaching $0.62. 1,078,284 shares of the company’s stock were exchanged, compared to its average volume of 282,550. Traeger has a 1 year low of $0.61 and a 1 year high of $2.21. The company has a current ratio of 2.96, a quick ratio of 1.39 and a debt-to-equity ratio of 2.15. The stock has a market cap of $84.37 million, a PE ratio of -0.71 and a beta of 1.41. The stock’s fifty day moving average price is $0.96 and its two-hundred day moving average price is $1.04.

Traeger (NYSE:COOK) last announced its quarterly earnings data on Thursday, March 5th. The company reported $0.01 EPS for the quarter, missing the consensus estimate of $0.02 by ($0.01). The company had revenue of $145.36 million during the quarter, compared to analysts’ expectations of $135.05 million. Traeger had a negative net margin of 20.59% and a negative return on equity of 11.09%. Research analysts predict that Traeger will post -0.12 EPS for the current year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. JPMorgan Chase & Co. grew its position in Traeger by 9,116.3% during the 3rd quarter. JPMorgan Chase & Co. now owns 2,368,133 shares of the company’s stock worth $2,889,000 after purchasing an additional 2,342,438 shares during the period. Artisan Partners Limited Partnership lifted its holdings in shares of Traeger by 100.0% in the 4th quarter. Artisan Partners Limited Partnership now owns 2,000,000 shares of the company’s stock valued at $2,160,000 after buying an additional 1,000,000 shares during the period. Bridgeway Capital Management LLC boosted its stake in shares of Traeger by 27.1% in the third quarter. Bridgeway Capital Management LLC now owns 866,761 shares of the company’s stock worth $1,057,000 after buying an additional 185,014 shares during the last quarter. Millennium Management LLC boosted its stake in shares of Traeger by 20.2% in the third quarter. Millennium Management LLC now owns 498,259 shares of the company’s stock worth $608,000 after buying an additional 83,796 shares during the last quarter. Finally, Drive Wealth Management LLC grew its holdings in Traeger by 107.4% during the third quarter. Drive Wealth Management LLC now owns 472,150 shares of the company’s stock worth $576,000 after acquiring an additional 244,493 shares during the period. 46.84% of the stock is currently owned by institutional investors and hedge funds.

More Traeger News

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Q4 revenue beat — Traeger reported Q4 revenue of $145.4M vs. analyst estimates ~ $135M, showing underlying top‑line resilience. Company Press Release
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M), suggesting some operating leverage despite revenue pressures. Earnings Release
• Neutral Sentiment: Canaccord lowered its price target from $3.00 to $2.00 but kept a “buy” rating — still implying substantial upside from current levels, which could support upside if execution improves. Benzinga
• Neutral Sentiment: B. Riley reaffirmed a “neutral” rating and cut its PT to $0.80; Telsey cut its PT to $1.00 (market perform); Piper Sandler lowered its PT to $0.75 — consensus analyst targets are now clustered below earlier levels. Benzinga Finviz
• Negative Sentiment: Guidance cut — Traeger withdrew previous expectations and issued much lower Q1 2026 and FY2026 revenue guidance: Q1 revenue guided to ~$92–97M vs. consensus ~$136M; FY revenue guided to $465–485M vs. consensus ~$534M. This guidance shortfall is the primary driver of downward pressure. Guidance/Press Release
• Negative Sentiment: Earnings miss and wider loss — Q4 EPS of $0.01 missed consensus $0.02, and net loss widened to $17.2M (vs. $7.0M prior year), highlighting profitability and margin concerns. MarketBeat / Transcript
• Negative Sentiment: Balance sheet and valuation risk — elevated leverage (debt/equity ~2.15), cash‑flow sensitivity to weaker revenue, and a stock trading near its 52‑week low increase downside risk if sales softness persists. Market Data

Traeger Company Profile

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.