Insider Selling: Roku (NASDAQ:ROKU) CAO Sells $68,428.12 in Stock

Roku, Inc. (NASDAQ:ROKU) CAO Matthew Banks sold 716 shares of the company’s stock in a transaction on Tuesday, March 3rd. The stock was sold at an average price of $95.57, for a total transaction of $68,428.12. Following the sale, the chief accounting officer directly owned 7,675 shares of the company’s stock, valued at $733,499.75. The trade was a 8.53% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website.

Roku Trading Up 2.5%

NASDAQ:ROKU opened at $100.53 on Friday. The company’s 50-day moving average price is $99.24 and its 200-day moving average price is $99.48. The company has a market cap of $14.82 billion, a P/E ratio of 176.37 and a beta of 1.98. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66.

Roku (NASDAQ:ROKU) last posted its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The firm had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. Roku had a net margin of 1.87% and a return on equity of 3.40%. Roku’s quarterly revenue was up 16.1% on a year-over-year basis. During the same period in the previous year, the business posted ($0.24) earnings per share. On average, analysts expect that Roku, Inc. will post -0.3 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several research firms recently commented on ROKU. Oppenheimer increased their price target on Roku from $105.00 to $120.00 and gave the company an “outperform” rating in a report on Friday, February 13th. Moffett Nathanson reissued a “neutral” rating and set a $100.00 price objective on shares of Roku in a research note on Friday, February 13th. Guggenheim upped their target price on Roku from $110.00 to $115.00 and gave the company a “buy” rating in a report on Thursday, December 4th. Needham & Company LLC reaffirmed a “buy” rating and issued a $110.00 target price on shares of Roku in a research note on Friday, February 13th. Finally, Citigroup reiterated a “market outperform” rating on shares of Roku in a report on Monday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat, Roku presently has a consensus rating of “Moderate Buy” and a consensus price target of $125.40.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out “Roklue,” an interactive, gamified discovery feature (launched around the Oscars) designed to drive session time and steer viewers to new shows — a direct play to boost ad impressions and subscriptions. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’
• Positive Sentiment: Analysts and commentary highlight Roku’s shift to profitability, record free cash flow and raised 2026 revenue targets (~$5.5B), which underpin upward estimate revisions and buy-side interest. ROKU Just Overtook the 200-Day Moving Average
• Positive Sentiment: ROKU has crossed above its 200‑day moving average — a technical signal that can attract momentum traders and supports the current rally. Zacks: Roku Just Overtook the 200-Day Moving Average
• Positive Sentiment: Feature improvements — Roku added a requested Search tool to its Live TV Guide and other discovery tools that should increase FAST engagement and ad monetization over time. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: Device discounts (e.g., Roku Stick and a Hisense Roku TV on sale) can boost activations and platform scale but may compress near-term hardware margins — net effect depends on conversion to ads/subs. Hisense 32-Inch Smart Roku TV Drops Under $100
• Neutral Sentiment: Ongoing media coverage and “is it a buy?” pieces reflect growing optimism but also highlight valuation/execution questions; consensus still skews to Moderate Buy with a mid‑$120s target. Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Management outreach: CFO Dan Jedda will speak at Deutsche Bank’s Media/Internet conference next week — could provide incremental color but typically moves the stock only if new guidance or metrics are disclosed. Roku CFO to Participate in Fireside Chat
• Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) disclosed sales totaling several thousand shares at ~$95–$100. While possibly routine, clustered sales can create short‑term selling pressure and raise investor questions about insider conviction. Insider Form 4 Filings

Institutional Inflows and Outflows

Large investors have recently added to or reduced their stakes in the business. AQR Capital Management LLC grew its position in Roku by 275.5% in the third quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock worth $258,897,000 after acquiring an additional 1,897,407 shares during the period. Tableaux LLC acquired a new stake in Roku during the second quarter worth $1,746,000. Fred Alger Management LLC raised its position in Roku by 7,087.7% in the fourth quarter. Fred Alger Management LLC now owns 1,421,440 shares of the company’s stock valued at $154,212,000 after purchasing an additional 1,401,664 shares during the period. Holocene Advisors LP lifted its stake in shares of Roku by 352.3% in the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock valued at $165,259,000 after purchasing an additional 1,285,585 shares during the last quarter. Finally, Norges Bank acquired a new position in shares of Roku in the 4th quarter valued at $92,808,000. 86.30% of the stock is currently owned by institutional investors and hedge funds.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.