Blackbaud (NASDAQ:BLKB – Get Free Report) and Trend Micro (OTCMKTS:TMICY – Get Free Report) are both mid-cap computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.
Profitability
This table compares Blackbaud and Trend Micro’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Blackbaud | 10.19% | 175.57% | 5.98% |
| Trend Micro | 12.51% | 29.70% | 9.09% |
Institutional and Insider Ownership
94.2% of Blackbaud shares are owned by institutional investors. Comparatively, 0.1% of Trend Micro shares are owned by institutional investors. 2.0% of Blackbaud shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Blackbaud | $1.13 billion | 2.01 | $114.97 million | $2.38 | 20.71 |
| Trend Micro | $1.85 billion | 2.56 | $230.92 million | $1.75 | 19.14 |
Trend Micro has higher revenue and earnings than Blackbaud. Trend Micro is trading at a lower price-to-earnings ratio than Blackbaud, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings for Blackbaud and Trend Micro, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Blackbaud | 1 | 1 | 0 | 1 | 2.33 |
| Trend Micro | 0 | 0 | 0 | 0 | 0.00 |
Blackbaud presently has a consensus target price of $56.25, suggesting a potential upside of 14.10%. Given Blackbaud’s stronger consensus rating and higher possible upside, analysts clearly believe Blackbaud is more favorable than Trend Micro.
Volatility and Risk
Blackbaud has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500. Comparatively, Trend Micro has a beta of 0.79, meaning that its share price is 21% less volatile than the S&P 500.
Summary
Blackbaud beats Trend Micro on 9 of the 14 factors compared between the two stocks.
About Blackbaud
Blackbaud, Inc. provides cloud software solutions to nonprofits, foundations, education institutions, and healthcare organizations in the United States and internationally. The company offers fundraising and engagement solutions, such as Blackbaud Raiser's Edge NXT, Blackbaud CRM, Blackbaud eTapestry, Blackbaud Luminate Online, Blackbaud TeamRaiser, JustGiving, Blackbaud Fundraiser Performance Management, Blackbaud Guided Fundraising, and Blackbaud Altru; and financial management solutions comprising Blackbaud Financial Edge NXT, Blackbaud Tuition Management, and Blackbaud Financial Aid and Billing Management. It also provides grant and award management solutions, consisting of Blackbaud Grantmaking and Blackbaud Award Management; education solutions, such as Blackbaud Student Information System, Blackbaud Learning Management System, Blackbaud Enrollment Management System, and Blackbaud School Website System; social responsibility solutions, which includes YourCause GrantsConnect and YourCause CSRconnect, and EVERFI; Blackbaud Merchant Services and Blackbaud Purchase Cards payment services; and Blackbaud's Intelligence for Good solutions, as well as Data Health, Insights, and Performance solutions and services. The company sells its solutions and related services through its direct sales force. Blackbaud, Inc. was founded in 1981 and is headquartered in Charleston, South Carolina.
About Trend Micro
Trend Micro Incorporated develops and sells security-related software for computers and related services in Japan and internationally. The company offers platforms, such as vision one platform, attack surface management, extended detection and response (XDR), cloud security, endpoint security, network security, email security, OT/ICS security, and threat intelligence. It also provides services packages, managed XDR, incident response, and support services. Additionally, the company serves 5G networks, healthcare, manufacturing, oil and gas, electric utility, and automotive industries. The company was incorporated in 1965 and is headquartered in Tokyo, Japan.
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