Traeger (NYSE:COOK) Given “Neutral” Rating at B. Riley Financial

Traeger (NYSE:COOK)‘s stock had its “neutral” rating restated by equities researchers at B. Riley Financial in a research report issued to clients and investors on Friday,Benzinga reports. They presently have a $0.80 price target on the stock, down from their previous price target of $1.00. B. Riley Financial’s price objective would suggest a potential upside of 14.27% from the stock’s previous close.

Several other equities analysts also recently issued reports on the stock. Wall Street Zen upgraded shares of Traeger from a “sell” rating to a “hold” rating in a report on Saturday, November 8th. Weiss Ratings reissued a “sell (d-)” rating on shares of Traeger in a research report on Monday, December 29th. Telsey Advisory Group decreased their price target on shares of Traeger from $1.50 to $1.00 and set a “market perform” rating for the company in a report on Friday. Piper Sandler lowered their price objective on shares of Traeger from $1.50 to $0.75 and set a “neutral” rating for the company in a research note on Friday. Finally, Zacks Research raised Traeger from a “strong sell” rating to a “hold” rating in a research report on Tuesday, February 3rd. One research analyst has rated the stock with a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, Traeger currently has an average rating of “Reduce” and an average target price of $1.79.

Traeger Stock Down 9.1%

Shares of COOK traded down $0.07 during midday trading on Friday, hitting $0.70. 276,268 shares of the company’s stock traded hands, compared to its average volume of 297,153. Traeger has a 1 year low of $0.69 and a 1 year high of $2.21. The firm’s fifty day moving average is $0.97 and its 200-day moving average is $1.04. The company has a current ratio of 2.96, a quick ratio of 1.39 and a debt-to-equity ratio of 2.15. The stock has a market capitalization of $96.04 million, a price-to-earnings ratio of -0.89 and a beta of 1.41.

Traeger (NYSE:COOK) last announced its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share for the quarter, missing the consensus estimate of $0.02 by ($0.01). Traeger had a negative return on equity of 11.31% and a negative net margin of 18.01%.The business had revenue of $145.36 million for the quarter, compared to analysts’ expectations of $135.05 million. As a group, sell-side analysts anticipate that Traeger will post -0.12 earnings per share for the current year.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the business. Bank of America Corp DE boosted its holdings in Traeger by 36.6% in the fourth quarter. Bank of America Corp DE now owns 33,314 shares of the company’s stock valued at $80,000 after purchasing an additional 8,933 shares during the last quarter. Diversify Wealth Management LLC lifted its holdings in shares of Traeger by 9.8% in the 3rd quarter. Diversify Wealth Management LLC now owns 125,755 shares of the company’s stock valued at $153,000 after buying an additional 11,194 shares during the period. Williams & Novak LLC lifted its holdings in shares of Traeger by 16.9% in the 4th quarter. Williams & Novak LLC now owns 95,000 shares of the company’s stock valued at $103,000 after buying an additional 13,700 shares during the period. Empowered Funds LLC boosted its stake in shares of Traeger by 9.3% in the first quarter. Empowered Funds LLC now owns 167,696 shares of the company’s stock worth $282,000 after buying an additional 14,271 shares during the last quarter. Finally, Blair William & Co. IL grew its holdings in Traeger by 19.9% during the fourth quarter. Blair William & Co. IL now owns 92,680 shares of the company’s stock worth $100,000 after acquiring an additional 15,400 shares during the period. Hedge funds and other institutional investors own 46.84% of the company’s stock.

More Traeger News

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Adjusted EBITDA improved year-over-year (up to $19.4M from $18.4M), showing underlying margin resilience despite top-line pressure. Traeger Announces Fourth Quarter and Full-Year 2025 Results
• Positive Sentiment: Quarterly revenue of $145.36M topped the consensus (~$135.05M), suggesting demand wasn’t uniformly weak. Press release / slide deck
• Neutral Sentiment: Company published the full earnings release, slide deck and call transcript—useful for investors who want management commentary and details on inventory, channels and cost trends. Conference call slides / transcript
• Neutral Sentiment: Media/coverage pieces and full call transcripts are available (Yahoo Finance, Seeking Alpha, Zacks) for deeper read on trends and commentary. Earnings call highlights (Yahoo Finance)
• Neutral Sentiment: Brand/marketing mention: a consumer-facing recipe feature highlighting Traeger grills appeared on MSN — positive for brand awareness but unlikely to move near-term fundamentals. MSN recipe feature
• Negative Sentiment: EPS missed consensus: reported $0.01 vs. $0.02 expected, and net loss widened to $17.2M, underscoring profitability and margin volatility concerns. Q4 earnings miss (Zacks)
• Negative Sentiment: Management cut guidance sharply: Q1 revenue guide of $92M–$97M (vs. consensus ~$136.3M) and FY 2026 revenue guidance of $465M–$485M (vs. consensus ~$534.2M). The big top-line downgrade is the primary catalyst for the share decline. Guidance in press release
• Negative Sentiment: Analysts trimmed price targets: Telsey lowered its target to $1.00 (market perform) and Piper Sandler to $0.75 (neutral), reflecting increased caution around growth and guidance. Analyst target cuts (Benzinga / market reports)

About Traeger

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.