Salesforce Inc. $CRM Shares Acquired by Heron Bay Capital Management

Heron Bay Capital Management increased its holdings in Salesforce Inc. (NYSE:CRM) by 88.0% during the 3rd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 35,874 shares of the CRM provider’s stock after buying an additional 16,792 shares during the period. Salesforce comprises about 1.6% of Heron Bay Capital Management’s holdings, making the stock its 20th largest position. Heron Bay Capital Management’s holdings in Salesforce were worth $8,502,000 at the end of the most recent quarter.

Other hedge funds have also recently added to or reduced their stakes in the company. Rockland Trust Co. raised its holdings in shares of Salesforce by 1,145.6% in the third quarter. Rockland Trust Co. now owns 13,066 shares of the CRM provider’s stock worth $3,097,000 after acquiring an additional 12,017 shares during the last quarter. Alps Advisors Inc. raised its stake in Salesforce by 98.3% in the 3rd quarter. Alps Advisors Inc. now owns 21,455 shares of the CRM provider’s stock valued at $5,085,000 after purchasing an additional 10,633 shares during the last quarter. Midwest Trust Co lifted its holdings in Salesforce by 2.3% in the 3rd quarter. Midwest Trust Co now owns 187,071 shares of the CRM provider’s stock valued at $44,336,000 after purchasing an additional 4,233 shares in the last quarter. Jones Financial Companies Lllp grew its holdings in shares of Salesforce by 15.1% during the third quarter. Jones Financial Companies Lllp now owns 467,551 shares of the CRM provider’s stock worth $113,420,000 after buying an additional 61,270 shares in the last quarter. Finally, AGF Management Ltd. raised its position in shares of Salesforce by 42.2% in the third quarter. AGF Management Ltd. now owns 281,054 shares of the CRM provider’s stock valued at $66,610,000 after buying an additional 83,403 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Company fundamentals: Salesforce posted a material EPS and revenue beat in late Feb and reiterated solid FY‑2027 and Q1 guidance, which underpins the recent rebound and analyst bullishness. Salesforce: A Week After Earnings, the Market Has Spoken
• Positive Sentiment: Analyst actions: Recent upgrades and a higher price target helped lift sentiment; analysts have been quick to reiterate buy ratings post‑earnings. Salesforce (NYSE:CRM) Shares Up 1.7% on Analyst Upgrade
• Positive Sentiment: Price target revision: At least one published note raised targets (reported $200 target), supporting the short‑term upside narrative. Salesforce (NYSE:CRM) Price Target Raised to $200.00
• Positive Sentiment: Momentum driving today’s move: Coverage noting why shares are surging ties the bounce to earnings, analyst actions and rotation back into beaten‑down software names. Why Are Salesforce Shares Surging On Thursday?
• Positive Sentiment: Product & GTM catalysts: Salesforce is showcasing Agentforce AI via high‑profile partnerships (Formula 1 fan agent), which helps demonstrate monetization paths for AI and keeps enterprise customers engaged. Salesforce Inc. (CRM) Leverages AI to Transform Fan and Customer Engagement
• Positive Sentiment: Geographic growth: Southeast Asia expansion — the Philippines singled out as a fastest‑growing market — supports revenue diversification and upside in emerging markets. Philippines fastest-growing market for Salesforce in Southeast Asia
• Neutral Sentiment: Analyst rankings: Zacks highlights Salesforce as a top‑ranked growth stock using style scores — helpful context but not a direct catalyst. Salesforce (CRM) is a Top-Ranked Growth Stock: Should You Buy?
• Neutral Sentiment: Investor debate on valuation: Coverage revisiting valuation and recent share weakness highlights both upside potential and risks — useful for long‑term positioning but mixed near term. A Look At Salesforce (CRM) Valuation After Recent Share Price Weakness And Undervaluation Debate
• Negative Sentiment: Competitive threat from DIY AI CRMs: Opinion and reporting note more firms are building custom AI‑driven CRMs, which could, over time, erode portions of Salesforce’s TAM if customers opt to build rather than buy. Build Versus Buy CRM In The Age Of AI
• Negative Sentiment: Niche displacement risk: Reporting on startups and in‑house teams coding their own CRMs suggests pockets of displacement risk for legacy providers in specific segments. Meet the Companies Vibe Coding Their Own CRMs

Salesforce Stock Up 4.4%

CRM opened at $201.55 on Friday. Salesforce Inc. has a 1 year low of $174.57 and a 1 year high of $298.08. The firm has a 50 day moving average price of $218.49 and a 200 day moving average price of $237.21. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.98 and a current ratio of 0.76. The company has a market cap of $186.03 billion, a PE ratio of 25.81, a price-to-earnings-growth ratio of 1.41 and a beta of 1.29.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. During the same period in the previous year, the firm earned $2.78 earnings per share. Salesforce’s revenue for the quarter was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Sell-side analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Increases Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be given a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.9%. This is a boost from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date of this dividend is Thursday, April 9th. Salesforce’s dividend payout ratio is 21.25%.

Analysts Set New Price Targets

A number of brokerages recently issued reports on CRM. Oppenheimer decreased their target price on shares of Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a research report on Thursday, February 26th. Evercore decreased their price objective on Salesforce from $360.00 to $340.00 and set an “outperform” rating on the stock in a report on Thursday, December 4th. Bank of America dropped their target price on Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a research note on Monday, November 17th. Cantor Fitzgerald reiterated an “overweight” rating on shares of Salesforce in a research report on Thursday, February 26th. Finally, Jefferies Financial Group lowered their price target on Salesforce from $375.00 to $250.00 and set a “buy” rating for the company in a report on Monday, February 23rd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, eleven have given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $283.14.

Insider Transactions at Salesforce

In other news, Director Neelie Kroes sold 3,893 shares of the company’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the completion of the sale, the director owned 7,299 shares of the company’s stock, valued at $1,742,271.30. This represents a 34.78% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director David Blair Kirk bought 1,936 shares of the stock in a transaction dated Wednesday, December 17th. The stock was bought at an average price of $258.64 per share, with a total value of $500,727.04. Following the purchase, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This represents a 22.15% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 3.00% of the company’s stock.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.