Piper Sandler Lowers Traeger (NYSE:COOK) Price Target to $0.75

Traeger (NYSE:COOK) had its price objective dropped by equities research analysts at Piper Sandler from $1.50 to $0.75 in a note issued to investors on Friday,Benzinga reports. The firm presently has a “neutral” rating on the stock. Piper Sandler’s price objective indicates a potential upside of 2.04% from the stock’s previous close.

Several other brokerages have also recently weighed in on COOK. Zacks Research raised shares of Traeger from a “strong sell” rating to a “hold” rating in a research report on Tuesday, February 3rd. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Traeger in a research note on Monday, December 29th. Telsey Advisory Group dropped their price target on shares of Traeger from $1.50 to $1.00 and set a “market perform” rating for the company in a research note on Friday. Finally, Wall Street Zen upgraded shares of Traeger from a “sell” rating to a “hold” rating in a report on Saturday, November 8th. One equities research analyst has rated the stock with a Buy rating, six have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Reduce” and a consensus target price of $1.88.

Traeger Price Performance

COOK stock opened at $0.74 on Friday. Traeger has a 1 year low of $0.71 and a 1 year high of $2.21. The company has a debt-to-equity ratio of 2.15, a current ratio of 2.96 and a quick ratio of 1.39. The firm has a market capitalization of $100.83 million, a PE ratio of -0.93 and a beta of 1.41. The business has a 50 day simple moving average of $0.97 and a 200-day simple moving average of $1.04.

Traeger (NYSE:COOK) last announced its quarterly earnings data on Thursday, March 5th. The company reported $0.01 EPS for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.01). The company had revenue of $145.36 million for the quarter, compared to analysts’ expectations of $135.05 million. Traeger had a negative return on equity of 11.31% and a negative net margin of 18.01%. Equities research analysts anticipate that Traeger will post -0.12 earnings per share for the current fiscal year.

Institutional Trading of Traeger

Institutional investors have recently added to or reduced their stakes in the stock. Bank of America Corp DE raised its position in Traeger by 36.6% in the fourth quarter. Bank of America Corp DE now owns 33,314 shares of the company’s stock valued at $80,000 after purchasing an additional 8,933 shares during the period. Empowered Funds LLC boosted its position in shares of Traeger by 9.3% during the first quarter. Empowered Funds LLC now owns 167,696 shares of the company’s stock worth $282,000 after buying an additional 14,271 shares during the period. XTX Topco Ltd purchased a new stake in shares of Traeger in the 2nd quarter valued at $57,000. Marshall Wace LLP raised its holdings in shares of Traeger by 371.7% in the 2nd quarter. Marshall Wace LLP now owns 130,666 shares of the company’s stock valued at $223,000 after buying an additional 102,967 shares during the period. Finally, Diversify Wealth Management LLC lifted its stake in Traeger by 32.8% during the 2nd quarter. Diversify Wealth Management LLC now owns 114,561 shares of the company’s stock worth $196,000 after acquiring an additional 28,313 shares in the last quarter. Institutional investors and hedge funds own 46.84% of the company’s stock.

Traeger News Summary

Here are the key news stories impacting Traeger this week:

• Positive Sentiment: Revenue beat analysts’ top-line estimate: Traeger reported Q4 revenue of $145.4M versus consensus ~ $135M, showing better-than-expected sales for the quarter. Traeger Announces Fourth Quarter and Full Year 2025 Results
• Positive Sentiment: Adjusted EBITDA improved slightly to $19.4M (from $18.4M a year earlier), indicating some operational leverage despite sales pressure. Traeger Announces Fourth Quarter and Full Year 2025 Results
• Neutral Sentiment: Earnings call transcripts and highlights are available for details on management commentary and strategy (useful for digging into channel inventory, promo cadence and margin outlook). Traeger (COOK) Q4 2025 Earnings Call Transcript
• Neutral Sentiment: Additional transcripts and analyst recaps (seeking alpha, Zacks) summarize Q&A and metric details for investors who want the full call text and analyst perspective. Traeger, Inc. (COOK) Q4 2025 Earnings Call Transcript
• Negative Sentiment: Near-term revenue guidance was cut sharply: Q1-2026 revenue was guided to ~$92M–$97M versus consensus ~ $136M, and FY-2026 revenue guidance was lowered to $465M–$485M vs. consensus ~ $534M — the weak guidance is the primary negative catalyst. Traeger Announces Fourth Quarter and Full Year 2025 Results
• Negative Sentiment: Earnings and profitability disappointments: GAAP EPS of $0.01 missed estimates (~$0.02) and the company reported a wider net loss of $17.2M (vs. $7.0M a year ago), underscoring margin pressure despite the EBITDA improvement. Traeger (COOK) Q4 Earnings Miss Estimates
• Negative Sentiment: Product mix and demand weakness: Grill revenue fell ~22% YoY and total revenue was down ~13.8% YoY, signalling softness in Traeger’s core category that supports the conservative guide. Traeger Announces Fourth Quarter and Full Year 2025 Results

Traeger Company Profile

Traeger, trading on the NYSE under the ticker COOK, is a designer, manufacturer and marketer of wood pellet grills and outdoor cooking appliances. The company’s core product lineup features a range of hardwood-pellet grills that combine wood-fired flavor with digital temperature control. Beyond grills, Traeger offers a suite of accessories—such as grill covers, smoking woods, meat probes and recipe rubs—as well as outdoor kitchen solutions designed to serve both consumer and light-commercial segments.

Founded in 1985 by Joe Traeger, the brand pioneered the wood-pellet grilling category.