Crossmark Global Holdings Inc. Boosts Position in Procter & Gamble Company (The) $PG

Crossmark Global Holdings Inc. increased its holdings in Procter & Gamble Company (The) (NYSE:PG) by 68.4% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 213,928 shares of the company’s stock after acquiring an additional 86,888 shares during the quarter. Crossmark Global Holdings Inc.’s holdings in Procter & Gamble were worth $32,870,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds have also added to or reduced their stakes in the stock. Halbert Hargrove Global Advisors LLC bought a new stake in shares of Procter & Gamble during the 3rd quarter valued at about $25,000. Corundum Trust Company INC purchased a new stake in Procter & Gamble in the third quarter worth about $32,000. Caitlin John LLC bought a new stake in Procter & Gamble during the 3rd quarter valued at approximately $34,000. Marquette Asset Management LLC purchased a new position in shares of Procter & Gamble during the 3rd quarter worth approximately $37,000. Finally, Redmont Wealth Advisors LLC bought a new position in shares of Procter & Gamble in the 3rd quarter worth approximately $40,000. 65.77% of the stock is owned by hedge funds and other institutional investors.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Analysts highlight PG as one of four consumer-products names set to benefit from resilient staples demand, digital expansion and portfolio optimization — a supportive industry backdrop that can lift sentiment for large, diversified staples names like P&G. Read More.
• Positive Sentiment: Management is pitching a technology and AI-led growth model (AI-powered product development, more autonomous supply chain) at conferences — this signals a strategic shift toward efficiency and new product cadence that could improve margins over time. Read More.
• Positive Sentiment: Recent company results show an EPS beat and FY2026 EPS guidance in line with expectations, plus continued dividend support — fundamentals that underpin the long-term income profile and valuation resilience. Read More.
• Neutral Sentiment: Brand and product marketing activity continues (example: a new Mr. Clean product/marketing push) — helpful for brand momentum but unlikely to move the stock sharply near-term. Read More.
• Neutral Sentiment: Valuation comparisons and “trending stock” coverage (KVUE vs PG, Zacks pieces) are circulating — useful context for reallocations within staples but not direct catalysts. Read More.
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco disclosed a sale of 5,549 shares (marked reduction in her personal holding). Such large insider sales can spook shorter-term investors and are being cited in headlines as a reason for intraday weakness. Read More.

Wall Street Analyst Weigh In

PG has been the topic of several recent research reports. Rothschild & Co Redburn upped their price target on Procter & Gamble from $155.00 to $157.00 and gave the stock a “neutral” rating in a research note on Friday, January 23rd. Barclays set a $155.00 target price on shares of Procter & Gamble in a research report on Friday, January 16th. Erste Group Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a research report on Wednesday, February 18th. Jefferies Financial Group upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating and upped their price objective for the stock from $156.00 to $179.00 in a report on Tuesday, December 16th. Finally, Dbs Bank raised shares of Procter & Gamble from a “hold” rating to a “buy” rating in a research note on Friday, January 23rd. Fourteen equities research analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $168.33.

Procter & Gamble Stock Performance

Shares of PG stock opened at $158.29 on Thursday. The company has a market capitalization of $367.87 billion, a price-to-earnings ratio of 23.45, a price-to-earnings-growth ratio of 5.34 and a beta of 0.37. The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. Procter & Gamble Company has a one year low of $137.62 and a one year high of $179.99. The company’s 50-day moving average is $151.98 and its 200 day moving average is $151.21.

Procter & Gamble (NYSE:PG) last issued its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm had revenue of $22.21 billion for the quarter, compared to the consensus estimate of $22.36 billion. During the same quarter in the prior year, the firm posted $1.88 earnings per share. The business’s revenue was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Sell-side analysts expect that Procter & Gamble Company will post 6.91 EPS for the current fiscal year.

Procter & Gamble Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were paid a dividend of $1.0568 per share. This represents a $4.23 annualized dividend and a yield of 2.7%. The ex-dividend date was Friday, January 23rd. Procter & Gamble’s dividend payout ratio (DPR) is currently 62.67%.

Insiders Place Their Bets

In other news, Chairman Jon R. Moeller sold 162,232 shares of the firm’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $162.45, for a total transaction of $26,354,588.40. Following the sale, the chairman owned 319,385 shares of the company’s stock, valued at $51,884,093.25. This trade represents a 33.68% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Moses Victor Javier Aguilar sold 15,169 shares of the business’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $162.28, for a total transaction of $2,461,625.32. Following the transaction, the insider directly owned 44,735 shares of the company’s stock, valued at $7,259,595.80. The trade was a 25.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 348,618 shares of company stock worth $55,462,643. 0.20% of the stock is owned by corporate insiders.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.