Citigroup Has Lowered Expectations for Wix.com (NASDAQ:WIX) Stock Price

Wix.com (NASDAQ:WIX) had its target price lowered by research analysts at Citigroup from $150.00 to $105.00 in a report released on Thursday,Benzinga reports. The brokerage currently has a “buy” rating on the information services provider’s stock. Citigroup’s price target would indicate a potential upside of 14.80% from the company’s previous close.

Several other analysts also recently weighed in on WIX. Oppenheimer dropped their target price on shares of Wix.com from $160.00 to $130.00 and set an “outperform” rating on the stock in a research report on Monday, February 2nd. Cantor Fitzgerald reissued an “overweight” rating and set a $130.00 price objective on shares of Wix.com in a report on Thursday. Royal Bank Of Canada cut their target price on Wix.com from $155.00 to $112.00 and set an “outperform” rating on the stock in a research report on Thursday. Wall Street Zen upgraded Wix.com from a “hold” rating to a “buy” rating in a research note on Saturday, February 28th. Finally, Weiss Ratings reiterated a “hold (c)” rating on shares of Wix.com in a research note on Wednesday, January 21st. Two investment analysts have rated the stock with a Strong Buy rating, seventeen have given a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat.com, Wix.com presently has a consensus rating of “Moderate Buy” and an average target price of $146.75.

Wix.com Stock Performance

Wix.com stock traded up $7.69 during mid-day trading on Thursday, reaching $91.47. 3,218,930 shares of the company were exchanged, compared to its average volume of 2,362,080. The firm has a market cap of $5.13 billion, a P/E ratio of 39.15, a PEG ratio of 2.31 and a beta of 1.39. The business has a fifty day moving average of $83.51 and a 200 day moving average of $116.16. Wix.com has a 12-month low of $60.22 and a 12-month high of $195.15.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings data on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.36 by $0.45. Wix.com had a net margin of 7.20% and a negative return on equity of 102.59%. The firm had revenue of $524.27 million for the quarter, compared to the consensus estimate of $527.69 million. During the same quarter in the previous year, the firm earned $2.10 EPS. The company’s quarterly revenue was up 13.9% compared to the same quarter last year. Sell-side analysts predict that Wix.com will post 3.65 EPS for the current year.

Wix.com announced that its Board of Directors has initiated a share buyback program on Wednesday, January 28th that permits the company to buyback $2.00 billion in outstanding shares. This buyback authorization permits the information services provider to repurchase up to 40.5% of its shares through open market purchases. Shares buyback programs are usually a sign that the company’s board believes its stock is undervalued.

Institutional Investors Weigh In On Wix.com

Several hedge funds have recently modified their holdings of WIX. Westside Investment Management Inc. raised its holdings in shares of Wix.com by 100.0% during the 3rd quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock worth $27,000 after acquiring an additional 77 shares during the period. Wealth Enhancement Advisory Services LLC raised its stake in Wix.com by 7.6% during the fourth quarter. Wealth Enhancement Advisory Services LLC now owns 1,707 shares of the information services provider’s stock worth $172,000 after purchasing an additional 120 shares during the period. Farther Finance Advisors LLC boosted its holdings in Wix.com by 122.2% in the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after purchasing an additional 132 shares during the last quarter. Hennion & Walsh Asset Management Inc. grew its stake in shares of Wix.com by 2.2% in the 4th quarter. Hennion & Walsh Asset Management Inc. now owns 6,666 shares of the information services provider’s stock valued at $693,000 after buying an additional 142 shares during the period. Finally, TD Private Client Wealth LLC grew its stake in shares of Wix.com by 18.7% in the 4th quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock valued at $98,000 after buying an additional 148 shares during the period. 81.52% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched a modified Dutch‑auction tender offer to buy up to $1.75 billion of shares at $80–$92 per share — a material repurchase that supports EPS and signals management confidence. Wix Announces Tender Offer
• Positive Sentiment: Q4 results beat on EPS ($1.81 vs. est. ~$1.36) with revenue and bookings growth, Base44 reaching $100M ARR, and management guiding to mid‑teens revenue growth and low‑to‑mid‑20% FCF margin for 2026 — improving the growth + profitability story. Q4 and Full‑Year Results
• Positive Sentiment: Wix secured a $250M private placement led by a long‑term institutional investor (Durable Capital), which both provides capital and signals external conviction in Wix’s strategy. This was highlighted alongside repurchase plans. QuiverQuant Coverage
• Neutral Sentiment: Analyst commentary and bullish articles emphasize Wix’s AI/product tailwinds (Seeking Alpha pieces discussing upgrades and AI momentum), supporting the narrative but not new fundamental data. Seeking Alpha: No AI Apocalypse
• Negative Sentiment: Several banks trimmed price targets (RBC $155→$112, Barclays $205→$160, Scotiabank $175→$125, Needham $140→$115). Although many retained Outperform/Buy ratings, the cuts reflect more conservative near‑term assumptions and could cap upside. Benzinga: Analyst Price Target Moves

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.