Victory Capital Management Inc. lifted its position in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 4.3% during the 3rd quarter, according to its most recent disclosure with the SEC. The firm owned 1,593,934 shares of the company’s stock after buying an additional 66,174 shares during the period. Victory Capital Management Inc. owned 0.07% of Procter & Gamble worth $244,908,000 as of its most recent SEC filing.
Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Strive Asset Management LLC grew its position in shares of Procter & Gamble by 325.4% in the third quarter. Strive Asset Management LLC now owns 10,000 shares of the company’s stock valued at $1,536,000 after purchasing an additional 7,649 shares during the period. Focus Partners Advisor Solutions LLC boosted its stake in Procter & Gamble by 31.6% in the 3rd quarter. Focus Partners Advisor Solutions LLC now owns 59,387 shares of the company’s stock worth $8,889,000 after buying an additional 14,258 shares during the last quarter. AR Asset Management Inc. grew its holdings in Procter & Gamble by 0.7% in the 3rd quarter. AR Asset Management Inc. now owns 75,359 shares of the company’s stock valued at $11,579,000 after buying an additional 550 shares during the period. Regents Gate Capital LLP acquired a new position in shares of Procter & Gamble during the 3rd quarter valued at about $647,000. Finally, Kingsview Wealth Management LLC lifted its holdings in shares of Procter & Gamble by 3.5% during the 3rd quarter. Kingsview Wealth Management LLC now owns 86,640 shares of the company’s stock worth $13,312,000 after acquiring an additional 2,924 shares during the period. 65.77% of the stock is owned by hedge funds and other institutional investors.
Procter & Gamble Stock Down 2.3%
Shares of NYSE:PG opened at $159.68 on Wednesday. The company has a market capitalization of $371.10 billion, a price-to-earnings ratio of 23.66, a price-to-earnings-growth ratio of 5.46 and a beta of 0.37. The company has a 50 day moving average of $151.70 and a two-hundred day moving average of $151.16. Procter & Gamble Company has a 52-week low of $137.62 and a 52-week high of $179.99. The company has a quick ratio of 0.51, a current ratio of 0.72 and a debt-to-equity ratio of 0.49.
Procter & Gamble Dividend Announcement
The firm also recently announced a quarterly dividend, which was paid on Tuesday, February 17th. Stockholders of record on Friday, January 23rd were given a dividend of $1.0568 per share. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.6%. The ex-dividend date of this dividend was Friday, January 23rd. Procter & Gamble’s payout ratio is presently 62.67%.
Trending Headlines about Procter & Gamble
Here are the key news stories impacting Procter & Gamble this week:
- Positive Sentiment: Management announced a large shareholder‑return program (~$10 billion) that supports income investors and signals strong cash generation — a clear structural positive for the dividend‑oriented stock. Read More.
- Positive Sentiment: Q4 results showed an EPS beat and FY‑2026 EPS guidance (6.83–7.09) roughly in line with expectations — evidence of earnings resilience that underpins valuation. Read More.
- Positive Sentiment: Management outlined a push into AI‑enabled product development and more automated operations (CAGNY takeaways), which could improve margins and innovation cadence over time. Read More.
- Neutral Sentiment: New product and marketing moves (Gain Plus line refresh; Spruce brand mascot) support brand health but are unlikely to move the stock near term. Read More. Read More.
- Neutral Sentiment: Analyst coverage remains generally constructive (average “Moderate Buy” rating and price‑target dispersion), supporting steady institutional demand but not an immediate catalyst. Read More.
- Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold 5,549 shares (~$917k) in late February, cutting her stake by ~84% — a high‑profile sale that media tied directly to today’s weakness and can trigger short‑term selling pressure or investor concern. Read More.
Insider Buying and Selling at Procter & Gamble
In related news, insider Susan Street Whaley sold 1,809 shares of Procter & Gamble stock in a transaction on Thursday, February 19th. The shares were sold at an average price of $159.46, for a total value of $288,463.14. Following the completion of the sale, the insider owned 30,215 shares in the company, valued at approximately $4,818,083.90. The trade was a 5.65% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Ma. Fatima Francisco sold 5,549 shares of the company’s stock in a transaction dated Friday, February 27th. The shares were sold at an average price of $165.29, for a total transaction of $917,194.21. Following the completion of the sale, the chief executive officer owned 1,029 shares in the company, valued at approximately $170,083.41. This trade represents a 84.36% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 348,618 shares of company stock valued at $55,462,643. Company insiders own 0.20% of the company’s stock.
Analyst Upgrades and Downgrades
A number of equities research analysts recently issued reports on PG shares. Wells Fargo & Company restated an “overweight” rating and issued a $177.00 target price on shares of Procter & Gamble in a report on Tuesday, February 17th. BNP Paribas Exane decreased their price target on shares of Procter & Gamble from $172.00 to $164.00 and set an “outperform” rating on the stock in a report on Friday, January 16th. TD Cowen downgraded Procter & Gamble from a “buy” rating to a “hold” rating and boosted their price target for the company from $150.00 to $156.00 in a research report on Tuesday, January 27th. Deutsche Bank Aktiengesellschaft dropped their price objective on shares of Procter & Gamble from $176.00 to $171.00 and set a “buy” rating for the company in a research report on Monday, December 8th. Finally, Piper Sandler assumed coverage on shares of Procter & Gamble in a report on Wednesday, January 7th. They set a “neutral” rating and a $150.00 target price on the stock. Fourteen analysts have rated the stock with a Buy rating and seven have issued a Hold rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average target price of $168.33.
Read Our Latest Analysis on Procter & Gamble
Procter & Gamble Company Profile
Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.
P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.
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