NBZ Investment Advisors LLC Increases Stock Position in Alphabet Inc. $GOOG

NBZ Investment Advisors LLC grew its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 42.0% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 9,920 shares of the information services provider’s stock after purchasing an additional 2,935 shares during the period. Alphabet makes up about 1.3% of NBZ Investment Advisors LLC’s holdings, making the stock its 16th biggest position. NBZ Investment Advisors LLC’s holdings in Alphabet were worth $2,416,000 as of its most recent SEC filing.

A number of other large investors have also modified their holdings of the business. Manning & Napier Advisors LLC acquired a new position in Alphabet during the third quarter worth $32,000. Tripletail Wealth Management LLC purchased a new stake in shares of Alphabet during the 3rd quarter worth $40,000. University of Illinois Foundation purchased a new stake in shares of Alphabet during the 2nd quarter worth $31,000. Retirement Wealth Solutions LLC grew its stake in shares of Alphabet by 145.0% during the 3rd quarter. Retirement Wealth Solutions LLC now owns 196 shares of the information services provider’s stock worth $48,000 after purchasing an additional 116 shares during the period. Finally, Horrell Capital Management Inc. increased its holdings in shares of Alphabet by 100.0% in the 2nd quarter. Horrell Capital Management Inc. now owns 200 shares of the information services provider’s stock valued at $35,000 after purchasing an additional 100 shares in the last quarter. 27.26% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of research firms recently commented on GOOG. Raymond James Financial raised shares of Alphabet from an “outperform” rating to a “strong-buy” rating and boosted their price objective for the stock from $315.00 to $400.00 in a report on Thursday, January 22nd. Pivotal Research reaffirmed a “buy” rating and issued a $420.00 target price (up from $400.00) on shares of Alphabet in a report on Thursday, February 5th. Cantor Fitzgerald reiterated a “neutral” rating on shares of Alphabet in a research report on Tuesday, January 20th. Scotiabank restated an “outperform” rating and issued a $400.00 price target (up from $375.00) on shares of Alphabet in a report on Thursday, February 5th. Finally, UBS Group reaffirmed a “neutral” rating and issued a $348.00 price objective (up from $345.00) on shares of Alphabet in a research note on Thursday, February 12th. Nine analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Buy” and a consensus price target of $343.90.

Alphabet Stock Down 0.9%

GOOG stock opened at $303.53 on Wednesday. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01. The company’s 50 day simple moving average is $321.14 and its 200-day simple moving average is $285.34. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $350.15. The firm has a market capitalization of $3.67 trillion, a PE ratio of 28.08, a P/E/G ratio of 1.79 and a beta of 1.10.

Alphabet (NASDAQ:GOOG) last posted its earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.59 by $0.23. The firm had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.Alphabet’s revenue was up 18.0% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.15 EPS. Equities analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be given a $0.21 dividend. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date is Monday, March 9th. Alphabet’s dividend payout ratio is currently 7.77%.

Insider Buying and Selling at Alphabet

In other Alphabet news, insider John Kent Walker sold 47,574 shares of the firm’s stock in a transaction dated Tuesday, February 17th. The shares were sold at an average price of $301.45, for a total transaction of $14,341,182.30. Following the sale, the insider directly owned 13,227 shares of the company’s stock, valued at $3,987,279.15. This trade represents a 78.25% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CAO Amie Thuener O’toole sold 933 shares of Alphabet stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $336.55, for a total transaction of $314,001.15. Following the sale, the chief accounting officer owned 9,916 shares of the company’s stock, valued at approximately $3,337,229.80. This trade represents a 8.60% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 2,078,926 shares of company stock valued at $108,426,720. 12.99% of the stock is owned by company insiders.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google launched Gemini 3.1 Flash‑Lite — billed as its fastest and most affordable Gemini model, which should broaden commercial adoption of Google’s AI stack and help Cloud/Gemini monetization. Google Launches Its Fastest and Most Affordable Gemini 3 AI Model Yet
• Positive Sentiment: Analyst/valuation work is shifting higher as firms bake in AI and heavy‑compute upside — at least one fair‑value update moved materially higher, supporting a longer‑term bullish narrative for Cloud and Gemini monetization. How The Alphabet (GOOGL) Investment Story Is Shifting With AI, Gemini And Heavy Compute
• Neutral Sentiment: Alphabet’s management presented at the Morgan Stanley TMT conference (transcript available) — useful for modeling but no single new guidance that would immediately move the stock. Alphabet Inc. (GOOGL) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
• Neutral Sentiment: Public investor interest signals (Berkshire holdings and analyst coverage) keep Alphabet on institutional radars; Berkshire’s stake is a supportive backdrop but not an immediate catalyst. Berkshire Is Sitting On $819 Million Or More in Google Gains — So Why Won’t The New Boss Talk About It?
• Negative Sentiment: Geopolitical risk: regional conflict prompted tech firms to close Middle East offices and drove risk‑off flows that pressured major tech names, including Alphabet. This macro shock is a near‑term headwind. Nvidia, Amazon temporarily close Dubai offices, Google employees stranded amid U.S.-Iran war
• Negative Sentiment: Reputational/regulatory risk: Google employees are circulating letters seeking clearer limits on military AI contracts as the company negotiates Pentagon work on Gemini — potential PR and contracting friction. Google employees call for military limits on AI amid Iran strikes, Anthropic fallout
• Negative Sentiment: Competitive threat: OpenAI unveiled GPT‑5.3 the same day Google pushed Gemini updates — heightened competition could pressure differentiation and margins in the short term. OpenAI Strikes Back at Google with Its Own New AI Model
• Negative Sentiment: Regulatory/safety risk: NTSB is probing Waymo robotaxi incidents where vehicles reportedly passed stopped school buses — legal or regulatory scrutiny on Waymo/AV efforts (Alphabet exposure) can create operational and capex uncertainty. NTSB says Waymo robotaxis illegally passed stopped school buses in new incidents

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.