Fisher Asset Management LLC increased its position in Salesforce Inc. (NYSE:CRM – Free Report) by 2.4% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 4,328,230 shares of the CRM provider’s stock after acquiring an additional 101,191 shares during the quarter. Fisher Asset Management LLC’s holdings in Salesforce were worth $1,025,791,000 at the end of the most recent quarter.
Several other large investors have also added to or reduced their stakes in CRM. Fairtree Asset Management Pty Ltd boosted its position in shares of Salesforce by 35.6% in the third quarter. Fairtree Asset Management Pty Ltd now owns 5,232 shares of the CRM provider’s stock worth $1,240,000 after purchasing an additional 1,375 shares during the period. Journey Strategic Wealth LLC raised its position in shares of Salesforce by 1.1% during the 3rd quarter. Journey Strategic Wealth LLC now owns 6,225 shares of the CRM provider’s stock valued at $1,475,000 after purchasing an additional 67 shares during the period. Okabena Investment Services Inc. boosted its holdings in Salesforce by 33.9% in the 3rd quarter. Okabena Investment Services Inc. now owns 6,791 shares of the CRM provider’s stock worth $1,609,000 after buying an additional 1,718 shares during the period. New Age Alpha Advisors LLC boosted its holdings in Salesforce by 20.0% in the 3rd quarter. New Age Alpha Advisors LLC now owns 50,920 shares of the CRM provider’s stock worth $12,068,000 after buying an additional 8,503 shares during the period. Finally, Holderness Investments Co. increased its stake in Salesforce by 9.4% in the 3rd quarter. Holderness Investments Co. now owns 3,364 shares of the CRM provider’s stock worth $797,000 after buying an additional 290 shares in the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.
Insiders Place Their Bets
In related news, Director Neelie Kroes sold 3,893 shares of Salesforce stock in a transaction on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total value of $929,259.10. Following the sale, the director owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. This trade represents a 34.78% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director David Blair Kirk purchased 1,936 shares of the business’s stock in a transaction that occurred on Wednesday, December 17th. The stock was bought at an average cost of $258.64 per share, with a total value of $500,727.04. Following the acquisition, the director owned 10,677 shares in the company, valued at $2,761,499.28. This represents a 22.15% increase in their position. The SEC filing for this purchase provides additional information. Company insiders own 3.00% of the company’s stock.
Salesforce Trading Down 2.5%
Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. The business had revenue of $11.20 billion for the quarter, compared to analyst estimates of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company’s revenue was up 12.1% on a year-over-year basis. During the same quarter in the previous year, the firm earned $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.
Salesforce Increases Dividend
The firm also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be given a dividend of $0.44 per share. This is an increase from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date is Thursday, April 9th. Salesforce’s dividend payout ratio (DPR) is currently 21.25%.
Key Stories Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Q4 beat on profitability and AI traction — Non‑GAAP EPS came in at $3.81 (well above consensus) and management highlighted Agentforce/AI monetization as a growth driver, supporting the view that AI is adding commercial value. Revenue In Line With Expectations
- Positive Sentiment: Big capital‑return program — Salesforce raised its dividend and authorized a $50B buyback, signaling management confidence and improving EPS leverage if executed. That buyback is a clear near‑term support for the share price. AI Bet & Buyback
- Neutral Sentiment: Long‑term targets updated — Management lifted multiyear ambitions (targeting roughly $63B revenue by FY2030) and kept FY27 EPS guidance in a tight range; this supports the long‑term bull case but leaves near‑term pacing ambiguous. FY30 Target & Guidance
- Negative Sentiment: Near‑term guidance and metrics disappointed some — cRPO and other cloud momentum measures were only in‑line, and commentary implied a mid‑year slowdown before AI‑driven reacceleration, which hurt investor confidence. Jefferies on Near‑Term Slowdown
- Negative Sentiment: Analyst cuts and mixed ratings — Several banks trimmed price targets (examples: Sanford Bernstein, TD Cowen, RBC, BMO, Barclays, DA Davidson) or issued neutral/underperform stances, increasing short‑term selling pressure as models were reset. Analyst Revisions
- Negative Sentiment: Investor skepticism over AI impact persists — Coverage highlights that some investors still worry AI could compress SaaS economics despite management’s assurances, creating continued volatility in CRM shares. 3 Reasons Earnings Failed to Impress
Analysts Set New Price Targets
Several equities analysts have recently commented on the company. Morgan Stanley lowered their price objective on Salesforce from $398.00 to $287.00 and set an “overweight” rating on the stock in a research report on Monday, February 23rd. Barclays decreased their target price on Salesforce from $265.00 to $252.00 and set an “overweight” rating on the stock in a research note on Thursday. TD Cowen dropped their price target on Salesforce from $325.00 to $250.00 and set a “buy” rating for the company in a research note on Thursday. Wells Fargo & Company reduced their price objective on shares of Salesforce from $235.00 to $210.00 and set an “equal weight” rating on the stock in a research report on Thursday. Finally, Wedbush reaffirmed an “outperform” rating and issued a $375.00 target price on shares of Salesforce in a report on Tuesday, February 24th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Salesforce currently has a consensus rating of “Moderate Buy” and an average target price of $283.06.
Get Our Latest Stock Analysis on Salesforce
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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