US Bancorp DE Has $18.51 Million Stake in Sony Corporation $SONY

US Bancorp DE lessened its holdings in shares of Sony Corporation (NYSE:SONY) by 4.6% in the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 642,896 shares of the company’s stock after selling 30,971 shares during the quarter. US Bancorp DE’s holdings in Sony were worth $18,509,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also recently modified their holdings of the stock. Brighton Jones LLC boosted its stake in shares of Sony by 422.0% in the 4th quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock worth $421,000 after buying an additional 16,094 shares during the last quarter. AQR Capital Management LLC boosted its holdings in shares of Sony by 26.7% in the 1st quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock worth $4,542,000 after buying an additional 37,677 shares during the last quarter. Sivia Capital Partners LLC boosted its holdings in shares of Sony by 23.4% in the 2nd quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock worth $573,000 after buying an additional 4,172 shares during the last quarter. D.A. Davidson & CO. bought a new position in Sony during the second quarter valued at about $214,000. Finally, Daymark Wealth Partners LLC purchased a new stake in Sony during the second quarter worth about $206,000. 14.05% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

A number of research analysts have recently weighed in on SONY shares. Sanford C. Bernstein reissued an “outperform” rating and set a $30.00 target price (down from $33.00) on shares of Sony in a research report on Wednesday, January 14th. Wolfe Research upgraded Sony from a “peer perform” rating to an “outperform” rating in a research note on Wednesday, November 5th. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research report on Monday, January 12th. Nomura upgraded Sony from a “neutral” rating to a “buy” rating in a research note on Wednesday, November 19th. Finally, Wall Street Zen upgraded Sony to a “hold” rating in a research note on Saturday, December 6th. Five analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $30.00.

Sony Stock Performance

Sony stock opened at $23.08 on Friday. The firm’s 50 day simple moving average is $23.64 and its 200 day simple moving average is $26.77. The company has a current ratio of 1.22, a quick ratio of 0.97 and a debt-to-equity ratio of 0.10. Sony Corporation has a 1-year low of $20.42 and a 1-year high of $30.34. The firm has a market capitalization of $139.55 billion, a PE ratio of -115.37, a price-to-earnings-growth ratio of 8.03 and a beta of 0.97.

Key Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony promoting AI-driven music-detection tools that could strengthen licensing, royalty tracking and services revenue long-term. Sony’s blueprint for AI music detection tech is promising
• Positive Sentiment: Sony won a competitive bid for Brie Larson’s new feature (SKELETONS), expanding its film slate and potential box-office/IP upside. Sony Wins Bidding War for Brie Larson’s New Creature Feature
• Positive Sentiment: Sony plans a reboot of its live-action Spider-Man universe with a new cast — signals continued investment in high-value IP and future theatrical/streaming revenue. Sony Plans to ‘Reboot’ Live-Action SPIDER-MAN Universe
• Neutral Sentiment: Coverage of Sony consumer products (reviewed Inzone KBD H75 keyboard) and discounted earbuds highlights steady product interest but is unlikely to move results materially. Sony Inzone KBD H75 Keyboard Review
• Neutral Sentiment: MSN article on Sony wireless earbuds being on sale is consumer-focused noise — positive for short-term retail interest but not company-level drivers. These Sony wireless earbuds make it easier to escape into your music
• Neutral Sentiment: Features on Sony’s photography awards and nostalgic pieces (CD player story) are brand-boosting but unlikely to affect near-term earnings. 22 Beautiful Winning Images From Sony World Photography Awards 2026 I’ve had my Sony CD player since I was a kid
• Negative Sentiment: Multiple outlets report Sony may be reversing course on its PC port strategy and prioritizing PS5 exclusivity again — this could reduce incremental PC revenue and digital distribution reach for major titles. If You Want to Play Wolverine, You Probably Have to Buy a PS5
• Negative Sentiment: Report that Sony “backtracking” on PC ports (PushSquare) underscores strategy uncertainty in PlayStation’s software monetization path. Rumour: Sony Backtracking on PC Strategy
• Negative Sentiment: Additional gaming press pieces (AndroidHeadlines, Dexerto) echo the same theme — repeated reports increase the risk that Sony’s software revenue growth could be more console-dependent than previously expected. Sony could end up reverting its PlayStation PC port strategy Sony reportedly “backing away” from PC ports
• Negative Sentiment: Rumors about exclusives appearing on other consoles/platforms (e.g., Switch 2 coverage) add noise around Sony’s exclusivity strategy and future monetization. Sony Reportedly Got a 2022 PlayStation Exclusive Running on Switch 2

Sony Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.