Braze (NASDAQ:BRZE – Get Free Report) and WEBTOON Entertainment (NASDAQ:WBTN – Get Free Report) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, risk, earnings, analyst recommendations, dividends and valuation.
Institutional and Insider Ownership
90.5% of Braze shares are held by institutional investors. 18.2% of Braze shares are held by insiders. Comparatively, 5.5% of WEBTOON Entertainment shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Braze and WEBTOON Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Braze | -16.85% | -17.87% | -10.05% |
| WEBTOON Entertainment | -9.28% | -2.14% | -1.67% |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Braze | 1 | 1 | 20 | 1 | 2.91 |
| WEBTOON Entertainment | 1 | 4 | 4 | 0 | 2.33 |
Braze currently has a consensus target price of $44.30, suggesting a potential upside of 133.28%. WEBTOON Entertainment has a consensus target price of $17.33, suggesting a potential upside of 54.07%. Given Braze’s stronger consensus rating and higher possible upside, research analysts plainly believe Braze is more favorable than WEBTOON Entertainment.
Volatility & Risk
Braze has a beta of 1.07, suggesting that its stock price is 7% more volatile than the S&P 500. Comparatively, WEBTOON Entertainment has a beta of 1.92, suggesting that its stock price is 92% more volatile than the S&P 500.
Valuation & Earnings
This table compares Braze and WEBTOON Entertainment”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Braze | $593.41 million | 3.59 | -$103.74 million | ($1.10) | -17.26 |
| WEBTOON Entertainment | $1.40 billion | 1.05 | -$143.90 million | ($1.01) | -11.14 |
Braze has higher earnings, but lower revenue than WEBTOON Entertainment. Braze is trading at a lower price-to-earnings ratio than WEBTOON Entertainment, indicating that it is currently the more affordable of the two stocks.
Summary
Braze beats WEBTOON Entertainment on 8 of the 15 factors compared between the two stocks.
About Braze
Braze, Inc. operates a customer engagement platform that provides interactions between consumers and brands worldwide. The company offers Braze software development kits that automatically manage data ingestion and deliver mobile and web notifications, in-application/in-browser interstitial messages, and content cards; REST API that can be used to import or export data or to trigger workflows between Braze and brands' existing technology stacks; Partner Data Integrations, which allow brands to sync user cohorts from partners; Data Transformation, in which brands can programmatically sync and transform user data; and Braze Cloud Data Ingestion that enables brands to harness their customer data. It also offers classification products, including segmentation that can define reusable segments of consumers based upon attributes, events, or predictive propensity scores; segment insights, which allows customers to analyze how segments are performing relative to each other across a set of pre-selected key performance indicators; and predictive suite that allows customers to identify groups of consumers that are of critical business value. In addition, the company provides Canvas, an orchestration tool that allows customers to create journeys, mapping out multi-steps, and cross-channel messaging experiences; campaigns, which allows customers to send one set of single-channel or multi-channel messages to be delivered to customers in a particular user segment; event and API triggering; marketing pressure management; and reporting and analytics. Further, it offers personalization products, such as liquid templating platform, connected content platform, content blocks, intelligent timing and channel, personalized variant, and AI item recommendations, and catalogs; and action products. The company was formerly known as Appboy, Inc. and changed its name to Braze, Inc. in November 2017. Braze, Inc. was incorporated in 2011 and is headquartered in New York, New York.
About WEBTOON Entertainment
WEBTOON Entertainment Inc. operates a storytelling platform worldwide. The company’s platform allows a community of creators and users to discover, create, and share new content. Its platform offers stories primarily in two ways, including web-comics, a graphical comic-like medium; and web-novels, which are text-based stories. The company was founded in 2014 and is headquartered in Los Angeles, California. WEBTOON Entertainment Inc. is a subsidiary of NAVER Corporation.
Receive News & Ratings for Braze Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Braze and related companies with MarketBeat.com's FREE daily email newsletter.
