Weekly Investment Analysts’ Ratings Updates for Alphabet (GOOGL)

Several brokerages have updated their recommendations and price targets on shares of Alphabet (NASDAQ: GOOGL) in the last few weeks:

• 2/23/2026 – Alphabet had its price target raised by Loop Capital from $320.00 to $355.00. They now have a “buy” rating on the stock.
• 2/19/2026 – Alphabet was given a new $415.00 price target by Tigress Financial. They now have a “strong-buy” rating on the stock.
• 2/16/2026 – Alphabet had its “buy” rating reaffirmed by DZ Bank AG.
• 2/11/2026 – Alphabet had its price target raised by Arete Research from $380.00 to $405.00. They now have a “buy” rating on the stock.
• 2/10/2026 – Alphabet had its price target raised by New Street Research from $330.00 to $380.00. They now have a “buy” rating on the stock.
• 2/10/2026 – Alphabet had its price target raised by President Capital from $323.00 to $375.00. They now have a “buy” rating on the stock.
• 2/10/2026 – Alphabet had its price target raised by Daiwa Securities Group Inc. from $333.00 to $380.00. They now have a “buy” rating on the stock.
• 2/9/2026 – Alphabet had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 2/6/2026 – Alphabet had its price target raised by Citigroup Inc. from $350.00 to $390.00. They now have a “buy” rating on the stock.
• 2/6/2026 – Alphabet had its price target raised by China Renaissance from $330.00 to $400.00. They now have a “buy” rating on the stock.
• 2/6/2026 – Alphabet had its price target raised by Argus from $365.00 to $385.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Alphabet was given a new $385.00 price target by Truist Financial Corporation.
• 2/5/2026 – Alphabet had its “outperform” rating reaffirmed by Evercore Inc. They now have a $400.00 price target on the stock, up from $325.00.
• 2/5/2026 – Alphabet was given a new $354.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 2/5/2026 – Alphabet had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $400.00 price target on the stock.
• 2/5/2026 – Alphabet was given a new $348.00 price target by UBS Group AG. They now have a “neutral” rating on the stock.
• 2/5/2026 – Alphabet had its “overweight” rating reaffirmed by Piper Sandler. They now have a $395.00 price target on the stock, up from $365.00.
• 2/5/2026 – Alphabet was given a new $370.00 price target by KeyCorp. They now have an “overweight” rating on the stock.
• 2/5/2026 – Alphabet had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $370.00 price target on the stock.
• 2/5/2026 – Alphabet was given a new $415.00 price target by Canaccord Genuity Group Inc..
• 2/5/2026 – Alphabet had its “outperform” rating reaffirmed by Citigroup Inc..
• 2/5/2026 – Alphabet had its “overweight” rating reaffirmed by Barclays PLC. They now have a $360.00 price target on the stock, up from $315.00.
• 2/5/2026 – Alphabet had its price target raised by DA Davidson from $300.00 to $310.00. They now have a “neutral” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by JPMorgan Chase & Co. from $385.00 to $395.00. They now have an “overweight” rating on the stock.
• 2/5/2026 – Alphabet had its “buy” rating reaffirmed by Stifel Nicolaus. They now have a $395.00 price target on the stock, up from $346.00.
• 2/5/2026 – Alphabet had its price target raised by Moffett Nathanson from $305.00 to $350.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Deutsche Bank Aktiengesellschaft from $370.00 to $390.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Royal Bank Of Canada from $375.00 to $400.00. They now have an “outperform” rating on the stock.
• 2/5/2026 – Alphabet had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $385.00 price target on the stock.
• 2/5/2026 – Alphabet had its price target raised by Wedbush from $360.00 to $370.00. They now have an “outperform” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Roth Mkm from $365.00 to $395.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Needham & Company LLC from $330.00 to $400.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Pivotal Research from $400.00 to $420.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Rosenblatt Securities from $279.00 to $357.00. They now have a “neutral” rating on the stock.
• 2/5/2026 – Alphabet had its price target raised by Mizuho from $400.00 to $410.00. They now have an “outperform” rating on the stock.
• 2/3/2026 – Alphabet was given a new $400.00 price target by Mizuho.
• 2/2/2026 – Alphabet had its price target raised by Sanford C. Bernstein from $305.00 to $335.00. They now have a “market perform” rating on the stock.
• 2/2/2026 – Alphabet had its price target raised by Jefferies Financial Group Inc. from $365.00 to $400.00. They now have a “buy” rating on the stock.
• 1/27/2026 – Alphabet had its “buy” rating reaffirmed by Roth Mkm. They now have a $365.00 price target on the stock, up from $310.00.
• 1/26/2026 – Alphabet had its “overweight” rating reaffirmed by KeyCorp. They now have a $360.00 price target on the stock, up from $330.00.
• 1/26/2026 – Alphabet had its “buy” rating reaffirmed by Royal Bank Of Canada.
• 1/26/2026 – Alphabet had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $330.00 price target on the stock.
• 1/23/2026 – Alphabet was given a new $346.00 price target by Stifel Nicolaus. They now have a “buy” rating on the stock.
• 1/23/2026 – Alphabet had its price target raised by Wolfe Research from $380.00 to $390.00. They now have an “outperform” rating on the stock.
• 1/22/2026 – Alphabet was upgraded by Raymond James Financial, Inc. from “moderate buy” to “strong-buy”.
• 1/21/2026 – Alphabet had its “buy (b)” rating reaffirmed by Weiss Ratings.
• 1/21/2026 – Alphabet had its price target raised by Wedbush from $350.00 to $360.00. They now have an “outperform” rating on the stock.
• 1/20/2026 – Alphabet had its “neutral” rating reaffirmed by UBS Group AG. They now have a $345.00 price target on the stock, up from $306.00.
• 1/20/2026 – Alphabet was downgraded by Cantor Fitzgerald from “strong-buy” to “hold”.
• 1/20/2026 – Alphabet had its price target raised by Robert W. Baird from $310.00 to $350.00. They now have an “outperform” rating on the stock.
• 1/20/2026 – Alphabet had its price target raised by Deutsche Bank Aktiengesellschaft from $340.00 to $370.00. They now have a “buy” rating on the stock.
• 1/13/2026 – Alphabet had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $375.00 price target on the stock, up from $330.00.
• 1/13/2026 – Alphabet had its price target raised by Bank of America Corporation from $335.00 to $370.00. They now have a “buy” rating on the stock.
• 1/12/2026 – Alphabet had its “positive” rating reaffirmed by Wells Fargo & Company. They now have a $350.00 price target on the stock, up from $268.00.
• 1/9/2026 – Alphabet was given a new $365.00 price target by Mizuho. They now have an “outperform” rating on the stock.
• 1/8/2026 – Alphabet was upgraded by Cantor Fitzgerald from “neutral” to “overweight”. They now have a $370.00 price target on the stock, up from $310.00.
• 1/7/2026 – Alphabet was given a new $390.00 price target by Canaccord Genuity Group Inc.. They now have a “buy” rating on the stock.
• 1/5/2026 – Alphabet was given a new $380.00 price target by Wolfe Research. They now have an “outperform” rating on the stock.
• 1/5/2026 – Alphabet had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $365.00 price target on the stock, up from $320.00.
• 1/5/2026 – Alphabet had its price target raised by Argus from $330.00 to $365.00. They now have a “buy” rating on the stock.
• 12/31/2025 – Alphabet had its “outperform” rating reaffirmed by Citigroup Inc..
• 12/31/2025 – Alphabet had its price target raised by Citizens Jmp from $340.00 to $385.00. They now have a “market outperform” rating on the stock.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be given a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date is Monday, March 9th. Alphabet’s payout ratio is currently 7.77%.

Insider Activity at Alphabet

In other news, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of the firm’s stock in a transaction dated Friday, January 30th. The stock was sold at an average price of $19.00, for a total transaction of $35,060,852.00. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $303.92, for a total transaction of $9,877,400.00. Following the transaction, the chief executive officer directly owned 2,818,524 shares of the company’s stock, valued at approximately $856,605,814.08. This represents a 1.14% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 2,112,482 shares of company stock worth $119,145,289 over the last three months. Company insiders own 11.64% of the company’s stock.

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.