Netflix (NASDAQ:NFLX) Shares Up 13.8% Following Analyst Upgrade

Netflix, Inc. (NASDAQ:NFLX) was up 13.8% on Friday after Wolfe Research raised their price target on the stock from $95.00 to $110.00. Wolfe Research currently has an outperform rating on the stock. Netflix traded as high as $96.75 and last traded at $96.24. Approximately 198,013,387 shares were traded during trading, an increase of 271% from the average daily volume of 53,330,527 shares. The stock had previously closed at $84.59.

Other analysts also recently issued reports about the company. Freedom Capital upgraded Netflix from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, January 27th. Rosenblatt Securities lifted their price objective on Netflix from $94.00 to $95.00 and gave the stock a “neutral” rating in a report on Friday. Wedbush reaffirmed an “outperform” rating and issued a $115.00 target price on shares of Netflix in a research report on Friday, February 20th. Citic Securities decreased their price target on shares of Netflix from $109.00 to $95.00 and set a “hold” rating for the company in a research report on Monday, January 26th. Finally, Argus cut their price target on shares of Netflix from $141.00 to $110.00 and set a “buy” rating on the stock in a report on Thursday, January 22nd. One investment analyst has rated the stock with a Strong Buy rating, thirty-four have given a Buy rating and fifteen have issued a Hold rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $115.91.

Insider Activity at Netflix

In other news, insider Cletus R. Willems sold 3,136 shares of the firm’s stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $82.67, for a total value of $259,253.12. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. Also, Director Reed Hastings sold 390,970 shares of Netflix stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $83.63, for a total transaction of $32,696,821.10. Following the completion of the transaction, the director directly owned 3,940 shares of the company’s stock, valued at $329,502.20. This trade represents a 99.00% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 1,399,163 shares of company stock valued at $129,899,103 in the last ninety days. 1.37% of the stock is owned by insiders.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix will receive a large termination/breakup fee (~$2.8B) after abandoning its bid for Warner Bros., boosting cash and removing the risk of a costly, integration‑heavy acquisition. Netflix Receives Termination Fee After WBD Deal Collapse
• Positive Sentiment: Market reaction has been strongly positive: investors view walking away as capital‑preserving (shares rallied) and several brokers raised or reiterated bullish views and price targets. Heavy call‑option activity also points to short‑term bullish flows. Netflix, Paramount shares jump as months-long fight for Warner Bros ends
• Positive Sentiment: Regulatory/headline risk eased: a planned Senate antitrust hearing tied to the takeover fight was canceled after Netflix withdrew, lowering the chance of near‑term political pressure. After Netflix Drops Warner Bros. Bid, GOP Senator Cancels Planned Antitrust Hearing
• Neutral Sentiment: Management says it will reallocate focus and capital back to content investment and partnerships (e.g., a new co‑broadcast deal with Apple for the Canadian F1 Grand Prix), which may support content momentum but increases near‑term cash burn. Apple and Netflix team up to air Formula 1 Canadian Grand Prix
• Neutral Sentiment: Wall‑street commentary is largely supportive — firms like Cowen and Bernstein called the walkaway sensible — but analysts remain divided on longer‑term tradeoffs between M&A scale and organic growth investment. ‘No Warner Bros., No Problem,’ Says Cowen About Netflix Stock Following Bid Withdrawal
• Negative Sentiment: Paramount Skydance appears poised to win WBD, which would consolidate valuable studios/HBO under a well‑backed competitor (Ellison/Larry’s financing), potentially intensifying content competition for Netflix. WBD employees fear coming wave of job losses as Paramount tops Netflix’s bid to acquire company
• Negative Sentiment: While walking away preserves capital, it also means Netflix won’t acquire HBO/Warner content — a strategic missed opportunity that could affect long‑term competitive positioning if Paramount integrates assets effectively. Paramount Is Set to Win Warner Bros. Now Comes the Hard Part.

Hedge Funds Weigh In On Netflix

Several hedge funds and other institutional investors have recently made changes to their positions in the business. Imprint Wealth LLC bought a new stake in shares of Netflix during the third quarter valued at about $25,000. Legacy Investment Solutions LLC bought a new position in shares of Netflix in the second quarter valued at approximately $31,000. Retirement Wealth Solutions LLC acquired a new position in shares of Netflix during the third quarter valued at approximately $28,000. Rossby Financial LCC acquired a new position in shares of Netflix during the second quarter valued at approximately $35,000. Finally, Steph & Co. raised its holdings in Netflix by 188.9% during the third quarter. Steph & Co. now owns 26 shares of the Internet television network’s stock worth $31,000 after purchasing an additional 17 shares in the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Netflix Price Performance

The business has a 50-day simple moving average of $85.79 and a two-hundred day simple moving average of $104.58. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The stock has a market capitalization of $406.34 billion, a price-to-earnings ratio of 38.08, a P/E/G ratio of 1.47 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.55 by $0.01. The company had revenue of $12.05 billion for the quarter, compared to analysts’ expectations of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm’s revenue for the quarter was up 17.6% on a year-over-year basis. During the same period last year, the firm earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, research analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.